Lesi izicathulo ezithengiswa kakhulu ezikhule ezicashunweni ze-canvas futhi zibize ukusebenzisana nazo zonke izinkanyezi zebhizinisi ezibonakalayo. Ngandlela thile babefanele ukuba nepeni, namuhla ama-sneaker amahle anegama angeke akwazi ukukhokhela wonke umuntu. Emlandweni wezicathulo, lokhu mhlawumbe kungukuthi gxuma umxhwele kakhulu empumelelweni nasenkazimulweni.
Ama-ballets noma izicathulo esithendeni futhi azisondelene naleso sibalo esisho ngemivimbo yonyaka yokuthengisa kwalesi sicathu sezemidlalo esikhethekile. Akekho owayelindelwe yi-sneaker kanye ne-sneake yehange elinjalo, kepha impilo yathatha - futhi namuhla ayikho ikhabethe eliyisisekelo elidingekayo ngaphandle kwazo. Sizama ukuqonda lapho kuthatha khona indaba ende yazo ekhazimulayo, kodwa hhayi.
Ukutholwa okuthule
Kuyaqabukela, indaba yethu ayiqali ngokuchazwa kwezindlela zokuziphatha kanye nezitayela zezizwe zabantu baseChipy, eChina, Greece neRoma. Kepha ama-sneaker agcwaliseka komunye umhlaba. Namuhla, cishe bonke izazi-mlando zemfashini ziyavuma ukuthi izwe lakubo laseMelika laba yizwe lakubo, futhi abasunguli babantu baso, izizwe zamaNdiya afunde imfihlo yesihlahla senjoloba ngaphambi kokuba bafunde ukwenza abanqobi bamazwe aphesheya kwalawa mazwe la mazwe la mazwe la mazwe la mazwe la mazwe la mazwe la mazwe la mazwe la mazwe . Sonke sijwayelene nama-moccasins - ngakho-ke, yikho ngqo ukuthi angabizwa ngokuthi ama-sneaker kanye nenguqulo yawo yokuqala. Zahlulele wena: ukukhanya futhi okuvumelana nezimo, ngenkathi uvikela i-ruble ruble sole kuhlanganiswe nokugibela izicubu ezibuthakathaka; Idalelwe ukugijima endaweni enolaka (ukuzingela ehlathini kuseyi-adventure).
Ama-sneaker ku-wardrobe namuhla isitatimende. Isitatimende sokuthi imfashini ithumele induduzo kanye lula
Photo: Pixabay.com/Ru.
Lapho inyakatho neMelika evulekile futhi inqobile ngokwengxenye, abanqobi abanobuhlakani ngokubona kwamukele izimpumelelo zabantu bomdabu. Ngakho-ke ugwayi weza eYurophu, amazambane nasenkambeni, enjoloba. Bese kubulawa inguquko yezimboni, futhi nansi imikhiqizo esele ruble inqoba uma kungenjalo vertices yemfashini, khona-ke izinhliziyo zabathengi abajwayelekile. Izicathulo ezicashibe zithandwa - amamodeli ku-cork enjoloba noma ngokwengxenye, ngaphezulu kwawo kwakuthungwa ngendwangu eminyene, lapho kudalwe khona amaseyili (ukusuka lapha kwale kwakhiwa ukuqagela, kanye negama).
Futhi kuthiwani ngama-sneaker? Inganekwane yabo iqala eduze kwekhulu lamashumi amabili, bese lithola igama layo. Kuzwakala, ngendlela, hhayi nhlobo njengoba sasisebenzisa. Igama elithi "ama-sneaker" lavela kamuva kakhulu kunokudumaza okuthe xaxa (emazweni akhuluma isiNgisi ngokuqinisekile) amagama ezihlakala (ezivela esenzweni sesiNgisi ezokweqa, okungukuthi, ukushelela). Umnikazi wezicucu ezinjalo washukumisa buthule futhi kalula, njengesilo sasendle. Noma kunjalo, kuze kube isikhathi esidlule, akekho owakhathazeka ngamamodeli wezemidlalo, hhayi okuningi futhi ahlukile ngezinketho zansuku zonke. Konke kushintshile esimweni esijabulisayo sabaningi × 1917.
Kuwo wonke amaseyili
Kuze kube manje, ngo-1917, impi yezwe yokuqala yezwe yenziwa emhlabeni wonke, futhi iRussia yathola inguquko yezonguquko, umlungisi othile ongumlungisi, oweza ukuzohola inkampani enjoloba yaseMelika, wagqoka ukukhiqizwa kwenjoloba eguquguqukayo I-sole, indwangu enethoni ephezulu kanye nolimi olubanzi e-lacing. Kubalulekile ukuqonda ukuthi ama-sneaker, enye yezinhlobo zama-snickers, sebeyijwayele abasubathi - umlando wendalo wawo waqala ngo-1882. Kepha kwakunguMnu. Ukuxoxa okwenze lokho izwe libathande. Owokuqala ukufaneleka ukuze asebenzise ama-sneaker ayengabadlali be-basketball.
Kepha ukukhanya okudala akuzange kudlule izikhundla zemfashini. Okunye uJoseph William FestOster, isikhathi eside, wathengisa ekwakheni izicathulo ze-canvas, okungekhona okwakungamangali, wanquma ukuzama futhi washayela i-carnation encane ku-solo - ukuze uzinqumo kanye nokuqina okungcono. UMnumzane Foster wayengumuntu omkhulu we-Run kanye nelungu le-BOOVOVY CLUB edume eNgilandi, ngakho-ke waqhubeka nokucwaninga kwakhe futhi waqala ukukhiqiza izicathulo ngezinhloso ezahlukahlukene - ukuhambisa indawo enobunzima, nokuqeqesha ngaphakathi. U-William's Shoemaker wadala uJ. W. Foster & Co, esekhona nanamuhla, noma kunjalo, ngaphansi kwegama elihlukile - siyamazi njengoRebok. Ekuqaleni kwekhulu lamashumi amabili, uMark waba nempumelelo enkulu phakathi kwabasubathi abangochwepheshe. Irekhodi ngalinye lesibili lafakwa ezicathulweni zokukhuthaza.
Iqhawe likaTom Hanks kusuka ku- "Forrest Gampa" wagijimisa yonke iMelika ngama-sneaker amadala
Photo: Uhlaka oluvela ku-movie
Ukubambisana nomhlaba wezemidlalo, sebenza kulabo ababandakanyeka ekusebenzeni ngokomzimba - nansi, isihluthulelo sempumelelo. Kumashumi amabili, ikhulu lamashumi amabili lekhulu liqala ukusakazwa kwezicathulo kubadlali bebhola lezinyawo abangochwepheshe - le niche iyazihlukanisa nenkampani imbi, egcina isikhundla kuze kube namuhla. Inzalo ezicathulweni zemidlalo ikhonjiswe empumalanga. Ngakho-ke, eJapan, uhlobo lwaseMistuno lwaqala umsebenzi wakhe, olwalubhekwa abafowethu ababili. Imikhiqizo yabo yabeka isisekelo sazo zonke izimakethe zaseMpumalanga Ye-Sweakers
Empini njengempi
Ukuthandwa kwama-sneaker kwaqala nini futhi kuvela emhlabeni wempumelelo yezemidlalo, bagqekeza ezindaweni ezinamakhasi amakhasi eMfashini? Ukuze uqonde lokhu, kubalulekile ukutshela indaba yokuphikiswa kwabafowethu abane-DASSLER. Ngo-1920, u-Adolf noRudolph baqala ukusebenzela abantu abakhubazekile, bathuthukisa izicathulo zamathambo, basiza ukuvuselelwa kwezisulu empini yezwe yokuqala. Eduze kwamashumi amabili nambili, abafowethu bathuthukisa izicathulo, bathola ubunikazi bezicathulo ezitshiwe. Konke kwahamba kakhulu kunokuhle kakhulu - uhlobo lwe-dassler, kepha hhayi abanikazi uqobo. Iqiniso ngukuthi abalandeli bakaHitler abaqinisekayo banquma isinyathelo ngesikhumba esinesibindi ngokomqondo wabo futhi baletha ama-sneaker abo kuMgijimi Omnyama Runner uJesse Owens, ofake amarekhodi omhlaba (amarekhodi omhlaba. Lokhu kwaheha ukunaka kukaRudolph no-Adolf, noma kunjalo, hhayi kuphela abahlonishwayo bezicathulo zezemidlalo, kodwa futhi nobuholi baseJalimane, elithatha indawo yokukhiqiza kanye nokukhiqizwa okuvuselelayo esiteshini samasosha. Umhlaba wesibili waphuma, okwathi lapho abafowethu abanobungane babuxabana. Basho ibhizinisi labo elawulwa futhi bakhuthaza ubaba ohlakaniphile, ongazange abe ngo-1948. Ngemuva kwalokho uRudy no-Adi babaleka, bacekela phansi uhlobo lwe- "Dassler". Kepha le mpi mhlawumbe yayiyizithelo ezinhle kakhulu emlandweni wemfashini: ngemuva kokudala, umzalwane wokuqala wadala i-puma yomkhiqizo, ekhetha igama ngegama lesilwane sangemuva esinomusa, kanti owesibili ngu-Adidas, agoqa izinhlamvu zokuqala zegama lakhe nesibongo. Ukuphikiswa kwabafowethu ababili kwaqala, imikhiqizo yakhe isaqhubeka nokuncintisana. Isihluthulelo sempumelelo, njengoba ubuqonda bobabili osomabhizinisi, usube yizinkontileka nama-Olympians: okuthe xaxa kubagijimi bakho be-sneakers, ama-jumpers kanye nabanye abasubathi, okuthandwa kakhulu amaqoqo akho. Le arithmetic elula isibe yisisekelo samasu wokukhangisa wezitembu ezimbili zokuncintisana zama-sneaker iminyaka neminyaka ezayo. Umdlali wesithathu waxhunyaniswa maduze kulo mjaho. I-Cublib Blue Ribbon Sport Firm ye-Ribbon Sport, yenza ngempumelelo ukuthengiswa kwama-Snickers aseJapan kuwo wonke ama-United States, maphakathi namashumi ayisithupha anqume: Isikhathi sokwenza okuthile okwakho! Ngemuva kwalesi sitatimende esinesibindi ukuvela kwamamodeli nge-waffle kuphela futhi aqambe kabusha e-Nike.
Ngokushesha, i-firm ikhiqiza emakethe (ngephutha ngengozi futhi ayifisi yona) olunye uhlobo oluzolwela izinhliziyo nama-wallet ethu. Njengoba sikhumbula, i-Nike ibambe iqhaza phambilini ezihlaseli zezemidlalo zaseJapan - futhi manje inkampani i-Onitsuka Tiger, i-Eastern Brand ithandwa ngabantu baseMelika, izimele futhi iqala ukuzithengisa ngaphansi kwegama elisha leics. Igama liyisifinyezo esivela esiLatin anima SANO eCorpore Sano, okungukuthi, "emzimbeni onempilo ingqondo enempilo." Abaqhudelana babo, abafowethu baseMistuno baseMivuno shop, benze ukubheja e-USSR, baba ngumxhasi wama-Olimpiki - 80.
I-Star Couple
Sesivele sikhulume ngeqiniso lokuthi likhona emhlabeni wezicucu zemidlalo yokukhangisa - ukugcwala kwezinkanyezi zomhlaba ezinkulu kunazo zonke. Yini enye inkontilwa ye-Great Basketball Player Michael Jordan ngeNike: Ukudalwa kwabo okuhlangene komoya (okungukuthi, "umoya", futhi ngemuva kwakho konke, kanye nemali ekhokhwayo ephakeme kakhulu . Enye inyunyana enobumbano yokusebenzisana kwempilo yonke yendoda esheshayo ye-Usayna Bolt nePuma. Isidlali sesithathu esivela kwabathathu, i-Adidas: Inkampani yenze ukubheja ngokubambisana nezinkanyezi zebhizinisi le-Show, njenge-rapper Kanye West.
Ngenxa yokubambisana kwabakhiqizi bezemidlalo nosaziwayo, kanye nokusebenza okuhlukile kwama-sneaker phakathi kwamashumi amathathu, ukunqotshwa kwawo wonke umhlaba kwaqala. Kepha izinganekwane zokuqala zezinkathi zegolide zaseHollywood zazingowokuqala ukunikela - njengoJames Dean, owakhanyisa ngeKedami e- "buntor ngaphandle kwesizathu." Bese kufakwa engcupheni ukubeka izicathulo zezemidlalo kuWoody Woody Allen noKurt Cobain (lapha Wayelindelwe kunoma ngubani!). Kwahamba, kwahamba: ama-sneaker abe amaqhawe e-eult amafilimu e-cult, anjengokuthi "emuva esikhathini esizayo" (Khumbula amamodeli wokuzibonakalisa amahle), "I-Forest Gump" (kulokho, umlingiswa ophambili wabalekela izwe lonke?)
Ukungena ezweni lemfashini ephezulu kwenzeke maphakathi nalawo ma-8, lapho uGucci ekhishwe kwi-podium yamamodeli e-Canvas yezemidlalo. Bese kuba khona izivivinyo ezivela ePrada naseCalvin Klein, kwathi ikhaya ngalinye elizihloniphayo licubungula umsebenzi walo lokwandisa umugqa wama-sneaker. Kusukela lapho, izicathulo zezemidlalo ziyekile ukubhekwa njengemfashini taboo ezikhungweni "eziphakeme": ezihlahleni zaqala ukuya emakilabhini ezinkundla zemidlalo.
Namuhla singakhetha kusuka kwinani elikhulu lemikhiqizo namamodeli - Nazi ama-sneaker, kanye nemithombo, usithumele emithonjeni ye-sneaker. Izicucu zezemidlalo zihlangana nazo zonke izinto zekhabethe eziyisisekelo: i-jean, iziketi, izingubo ezikhanyayo. Lezi zicathulo ezintofontofo zivule thina hhayi kuphela umhlaba wezemidlalo, kodwa futhi nezinto ezintsha ezihlukile zezithombe ezinesitayela. Dlulisela phambili, ekuhlolweni nge-Star Couples!
UChristina Korolev
UChristina Korolev, Isazi semfashini: "Ayikho inkathi yokuqala yama-sneaker ehamba ngokuzethemba phambi kwayo yonke i-echelon yemfashini. Futhi akukho lutho olumangazayo kulokhu: Lesi isicathulo esinethezekile, esingagqokwa njengabesilisa nabesifazane. Kusuka ezicathulweni zezemidlalo, baphendukela e-Universal futhi baba yingxenye ebalulekile kubandakanya ne-ladder ekhabethe. Phambilini, i-hairpin yayiyisifiso. Imihle, kepha hhayi izicathulo ezintofontofo kakhulu yehlise umfazi, enze ingozi enkulu. Namuhla, abamele ubulili obuhle sebephenduke iselula, bayasebenza, bafuna ukwenza umsebenzi futhi bazuze emadodeni. Ama-sneaker asiza ukuxhasa lesi sigqi sempilo. Ngenxa yokusebenzisana okuningi kwemikhiqizo enabaculi, abaculi kanye nokwaziswa, amanye amamodeli asephenduke isihloko sesifiso namaqoqo. Ama-sneaker ku-wardrobe namuhla isitatimende. Isitatimende sokuthi imfashini yathunyelwa ukududuza nokusebenziseka kalula, isitatimende sothando ngokwakhe nokuthi kungenzeka ukubheka imfashini futhi ngasikhathi sinye uzizwe ukhululekile. "