Izazi zezengqondo zakwamanye amazwe manje zinamathela ngombono olandelanayo ngenkinga ephikisanayo - Izingane kufanele zinqume ukuthi zibangelwa kanjani. Ukuze usize isizukulwane esincane, uMattel, onelungelo lokuthola i-barbie brand, ukhiphe umbusi wama-doll ayisithupha anemibala ehlukene yesikhumba. Ngayinye yazo ifakiwe i-wig emibili - owesilisa nowesifazane, kanye newadi lonke kusuka eziketi nasebhulukweni.
Ekukhishweni kwabezindaba, inkampani yathi lolu chungechunge lonodoli "alunalebula" futhi luphefumulelwe izicelo zezingane. Ngokusho komenzi, basebenza "nethimba elithembekile lochwepheshe, abazali, odokotela futhi, okubaluleke kakhulu, izingane" ngesikhathi kudalwa uchungechunge.
ERussia, laba onodoli kungenzeka ukuthi bathandwa. Izingane zizama ukukhetha onodoli, ezimpawu zomzimba zifana nazo noma umbono wabo omuhle ngabo. Ngokusho kwezibalo, bafika cishe ama-Afrika ayizinkulungwane ezingama-70 eRussia kusukela kuma-60s kuya ekuqaleni kuka-2000s baya eRussia. Uma kuqhathaniswa nenani labantu, lincane kakhulu, ngakho-ke onodoli abanesikhumba esimnyama kungenzeka balala emashalofini ezitolo.
Mayelana nokungathathi hlangothi kobulili, isimo siyafana: Izingane zaseRussia azicabangi ngisho nokuthi zibangelwa kanjani zona. Umphakathi uye wamukele kuze kube manje ukwakhiwa "Well, uyintombazane", "uziphatha njengomfana" njalonjalo. Njengomdlalo womdlalo we-Doll onesitayela sokubuyisela esikhundleni kungaba mnandi, kepha umehluko omkhulu phakathi konodoli owesilisa nowesifazane noma ngokobulili, izingane ngeke zibonakale.