Mu 1981, umuto kandi wuzuye imbaraga rwihishwa George Schaeffer yabonye sosiyete ntoya yo gukora ibikoresho by'amenyo yitwa Odontorium Ibikoresho Inc. Imanza muri we zasohotse mu biganza, nabi, zisaba ibyemezo by'ihuse. Nyuma yo kugisha inzobere, Scuefeffer yaje gusoza ko ibikoresho by'amenyo bishobora guhuzwa na shobuja wa manicure. Hamwe na Chemiste w'inararibonye, George yatangiye gutsimbataza gahunda nziza kandi ifatika - ubuzima bushya bwa OPI yatangiye hamwe. Niwe ufite 50% yisoko ryisi ryinganda, ifite patent 36 - zirenze izindi maso zose hamwe. Mu 2001, George Schaeffer yaguze ikirango cya Aloxxi kizwi cyane, cyatanze amarangi y'umusatsi umwuga n'umurongo munini wo kwita ku misatsi. Kuva umunsi wa mbere cyane wo kubaho kwiki kirango, yashyizeho itegeko ridashidikanywaho: urebye ibicuruzwa byayo bitagaragara ko ubona uwabikoze, ahubwo nkumuguzi wanyuma. Mu myaka itari mike, ibimenyetso bya filozofiya byihariye byegera umuntu wumusatsi wa buri mukiriya - ntabwo bihinduka.
Ikirango cya Aloxxi yashinzwe hashize imyaka 2 n'Umuremyi w'ikigo cy'imigero ya OPI - George Schaeffer, Guru mu murima wa Ibara, wafashe icyemezo cyo kwinjira hanze ya Nyl Palette. .
George Schaffer agira ati: "Nahisemo kandi gukora umusatsi, ntabwo ari ukubera ko mfite igihe cyubusa. - Muri Opi, duhora duhuza ibintu bitandukanye, ku isi yose bihindura kwerekana abakiriya kubyerekeye serivisi. Nahoraga nshaka gukora ikintu kidasanzwe, cyanshyira kuri gahunda yambere mubindi bicuruzwa, nubwo nabanje kumenya niba byashimirwa na rubanda. Kandi ndasobanura intsinzi yanjye gusa: Nkurikiza ireme kandi ryitondera ibyifuzo byabakiriya. Ihame rimwe ryashyizwe muri Aloxxi - turashaka gutuma umukiriya akomera. Muri salon nyinshi, ibintu ni ibi: Shebuja aratanga, kandi ucana neza, ubukwe, ureke. Kandi igomba kuba itandukanye! Uzaza kuri salon iyo ari yo yose mu mpande zose z'isi kandi utangaze ko ushaka gusiga umusatsi mu gicucu runaka, vuga izina ryayo. Kandi umaze kwigirira icyizere hakiri kare uzayakira, kandi ntabwo ari ukubona cyangwa ibisubizo ko umwuka wawe uzasahura igihe kirekire. SHAKA umusatsi wawe, ntabwo uhindura ibara gusa - uhinduka undi muntu, bivuze ko inzira yawe yo gutekereza. Ba atandukanye, igikundiro kandi wibuke umucyo wawe n'umuntu ku giti cyawe! "
Mu mabara mashya
Uyu munsi, nkimyaka mike ishize, ihame shingiro ryikirango ni ryiza ryibicuruzwa bitagira ingano - haba mu bwitonzi no kwitondera imisatsi, ntibishimira ibisubizo byiza, kandi bitangaje.
Philosophy y'Ikirango ishingiye ku buryo ku giti cye yita ku misatsi ya buri mukiriya. Hasi hamwe na kashe hamwe nubucuruzi bumwe bwisi yose. .
Muri Amerika, umusaruro ugenzurwa neza, igice gito giherereye mu Butaliyani. Umurongo wibicuruzwa nturimo elfates, parabens na sodium chloride. Ntabwo bageragezwa ku nyamaswa, na wemeza ubuziranenge bwabo.
Denis Skagunov, Umukoresha w'ikirangabuwe kivuga ko "Ahantu hakomeye mu murongo ukoreshwa na dyes izwi cyane yatsinze isi yose, none bageraga mu Burusiya." - Aloxxi chroma umurongo iguha ubushobozi bwo kubona ibara ry'umusatsi urwanya, icyo ari cyo cyose cyamabara ahitamo umukiriya: ijwi rihitamo, gushushanya imbuto, kumurika cyangwa kumurika. Ingingo nyamukuru ya aloxxity ni ibintu bidasanzwe - Polymer P22, formulate ya poteni yometseho imisatsi, muzima kandi irabagirana kuruta uko byari bimeze mbere yo guhandukira. Igisubizo ni umusatsi mwiza, nkinyenyeri ya Hollywood, nta nzira yinyongera. Byongeye kandi, imye ya aloxxi yanjye yose irimo micropigasents. Ni nto cyane kuburyo bakinjira mumutima wumusatsi, bahujwe aho kandi ntibakaraba igihe kirekire. Babiri badasanzwe, badafite ibishushanyo mbonera - "primer" na "filasher" - Emerera gukora inzira yo kwizirika kumiterere yimisatsi no gutanga ibara ryimisatsi no gutanga ibara ryimisatsi no gutanga ibara ryimisatsi no gutanga ibara ryimisatsi no gutanga ibara ryimisatsi no gutanga ibara ryimisatsi. Impano nazo zafashwe kuri blondes - "okide yubururu"
na "Ifu y'ubururu", ikwemerera kugera ku gicucu gikonje kandi ikureho isura y'umuhondo udashaka mu nzira ya Stonaing. "
Kumutima wibiyobyabwenge byose birashya hamwe nibikoresho bisanzwe, bituma umusatsi uzima, ufite ubuzima bwiza kandi urabagirana. Kurugero, irari rya aloxxi irashingiye ku mikindo n'amavuta ya cocout akoresha umusatsi mu nzira yo gukomera. Bitewe n'ibirimo byo hasi bya ammonia (kuva 1.3 kugeza 1.5%), Aloxxi chroma ntabwo yangiza umusatsi utoroshye kandi ntabwo atuma umukiriya ameze neza kandi ntabwo atera umukiriya kugirira nabi imiti yicalp.
Imiterere ya alaxxi ni ugutinyuka, chic, yashimangiye umuntu ku giti cye - igikundiro kandi cyibukwa nubusa. .
Ibikorwa bidasanzwe bya Aloxxike ntabwo aribyiza byonyine byikirango. George Schaeffer ntabwo yihinduye, kandi amazina ya alaxxi arashushanya nyuma yamazina ya opi aratandukanye nizina rikinisha. Birashimishije gushushanya umusatsi hamwe na tone b1 cyangwa e7? Birashimishije cyane niba igicucu cyatoranijwe cyitwa "inzozi za florentine" cyangwa "zaje. Nabonye. Watsinze! " Usibye kwandura, aloxxi yerekana inzira zitandukanye za salon, nkibisanzwe bya salon, nko kwiyubaka bikabije kugirango bigaruke umusatsi, muminota mike itezimbere imiterere nimbaraga zingenzi.