Akunjalo kudala, asizange sizwe ngaleli gama, futhi manje usevele uzwakala yonke indawo. Isebenzisa osopolitiki kanye nama-blogger, othisha kanye nezingane zesikole, abaklami nezinkanyezi zebhizinisi bombukiso. IMilternialys yayingabonakali kubantu besizukulwane u-X, bakhalela ngokuphelele izingqondo zabadali nezimbongi. Kubo, amaqoqo anamuhla adalwe, kudalwe ubuchwepheshe obusha, bayaphefumulelwa, badunyiswa, bahleke ngaphezu kwabo, bayabahleka. Bathi.
Ungubani, "izinkulungwane zanamuhla", zincane (futhi azisekho) Myuneyini? Lezi yizingane zobudala bedijithali, labo abaye bavela kusukela ngo-1980 kuya ku-2000, abantu abachitha impilo yonke abaziyo nge-smartphone esesandleni sakhe. Zonke izitayela nezitayela, ezisanda kuqhamuka ezingqondweni zabaqambi, ziqala ngokushesha ukuhlala emigwaqweni - izithombe zemfashini ezimele izizukulwane zesizukulwane y saba esikrinini segajethi yazo, ngokushesha sabelwe futhi sicutshungulwe yibo.
Kungashiwo ukuthi yonke imfashini yesimanje iyazinikezela kubo, infansile encane, kancane kancane futhi kulula ukusukuma. Futhi kuyamangaza ngempela, ngemuva kwakho konke, amandla okuthenga awo mancane: Njengoba sishilo, abathengi abaphambili bomkhiqizo omnandi ngabantu abavela ezizukulwaneni, baphumelela, bacebile futhi bahlanganisa. Leli yindida: Amandla aleli zwe akhokhela izithombe ezidalwe ngenxa yeminyaka.
Kodwa-ke, akudingekile ukwehlisa lokho okufeziwe okuvele kusemuva kwamahlombe entsha yanamuhla. Ukunyakaza kokulingana, inqubekela phambili yezobuchwepheshe, ukunqoba izinkundla zokuxhumana - zonke lezi zinst zazo, labo abangakaze bafake amathemba amakhulu. UMark Zuckerberg ofanayo ummeleli ojwayelekile we-Iregotov, okwazile ukubona imibono yakhe ebonakala ebonakala imibono engaziwa yokuphila. Waba nesandla ekwakhekeni kwesitayela esibonakalayo futhi esingazithobi kakhulu ezingutsheni, okusetshenziswa ngandlela thile yiwo wonke umuntu. Kungumthetho womunye wemibono esemqoka yomphakathi wanamuhla: ukuphikwa kwe-suite esindayo, ukunethezeka nokubi ngokweqile. I-jeans yesayensi, i-t-shirt elula, ngaphezulu kwayo ihembe, elabona izinhlobo zama-sneaker noma ama-sneaker ama-sneaker, zibonakala ziyena ezivimba ukuzikhethela kwesithombe esinjalo. Futhi ngeqiniso isimangaliso senzeka: Imfashini ilungiswa ngokuthatha ukukhethwa kweNillenialov. I-Adidas, igebe, ngisho nezilo ezinjengeGucci noChloe zikhiqiza iqoqo lokuqoqwa, lapho kungekho mlomo ovela ebukhazikhazini obudala, konke kulula futhi kufinyeleleka.
Ngale ndlela, kwakuyisizukulwane se-Y ukuthi singabonga iqiniso lokuthi izembatho zokuba yi-porte ("ziqedele kusokisi") ekugcineni zathatha imithetho ye-couture. Esifisweni sokwenza lula kanye nentando yeningi yazo yonke into nakho konke, kufaka phakathi isithombe sabo somphakathi, hhayi kuphela iZuckerberg, kodwa futhi enye isikhulile sedijithali, uMdali we-Google Sergey Brin waqashelwa. Kubukeka sengathi laba bantu abasha abanaso isikhathi sokubhala nokulingana kwezingubo eziqinisekisiwe ze-Dandy yeqiniso, ngoba, ngokungafani namanenekazi amahle, futhi basebenzise amahora abo amathuba emizuzu namaminithi eBoutiques abayenelisa . Amantombazane awagcini ngemuva: esikhundleni semicibisholo eyinkimbinkimbi yobuso besizukulwane sabo, uFlorence Pugh Shawk enza ukubheja kulokho okubizwa nge-Realling Wardrobe - amabhulukwe akhululekile, ama-stingligan angenzi kahle, okuyinto elula kunazo zonke Ngokuvamile kubukeka njengemishayo ejwayelekile ehlanekezelwe. Ukwahlulela ngohlelo lwabo olucebile lokuvakasha, isimo esinjalo esithombeni saso singaphezu kwesizathu - kungaba nzima ukuhambisa esikhaleni ngesivinini sokukhanya ezithendeni, nge-parade ephelele ne-mek eyinkimbinkimbi.
Ngokwehlukana, kufanelekile ukusho isitayela esibizwa ngokuthi isitayela esijwayelekile - ukuqondisa kwemfashini, okufuna ukuqeda yonke imibono yobulili, ukubona i-unisex esigcawini. Noma ngubani wena, ungagqoka noma yini. Ubufazi akudingekile ukugcizelela ngezingubo, njenge-masculity. Lokhu kusetshenziswa ngenkuthalo yintandokazi yesixuku u-Ezra Miller - umdwebi onobungozi, osevele waba ngumnyuziyamu wabaqambi abaningana be-eccentric, kufaka phakathi i-Monste. Insizwa ivame ukungena ekukhanyeni ezingutsheni, ngamajazi abole ngezimpaphe, ngasikhathi sinye agcizelela ukuthi indlela yakhe yokugqoka akuyona into ebonakalayo, kepha thanda ukululama futhi ukhululeke.
Ukwesaba okwenzayo!
Kepha ingabe iduduza kuphela futhi i-laconicicity, ukungavikeleki kokugcina kuyizici ezihlukile zesitayela esisha sesitayela sesizukulwane esisha? Uhlala kanjani amafashini amafashini, ajwayele ukuqoqa ngokucophelela ngokucophelela nangokucophelela, athathe izesekeli, alimaze imininingwane kanye nokuhlela ama-accents? Kuhle kakhulu, kufanele ngithi, ngiphile, ngicabange kabusha ukuthi imboni yezemfashini inikezela ngani, iletha ezithombeni ezingenangqondo nekhishini nezithombe ezintofontofo. Ukusuka kulokhu kucabanga kanye nesitayela se-margitity esinethonya, okuzalwa yi-slogan: kubi, okungcono!
Jeans? Hhayi nje uShabby, kepha wadabuka ukuze kungabikho ndwangu. Ama-T-shirts? Kuhle kakhulu, kusho ukuthi bayoba semgodini omncane - ukudala umphumela, kube sengathi izicubu zikhanyisiwe yi-mol. Amaphrinta amakhulu asetshenziswa ngendlela ekhethekile yokubheka ngaphandle, okudala, okuthe xaxa. Inqubo ye-DIY, yenze okwakho, noma "yenziwe ngezandla zabo", ithokozela ukuthandwa okuningi, noma "varenki", ukusikwa okungalinganisiwa kwama-asymmetric, amasayizi amangalisayo e-Oversizz, ama-sneaker, kube sengathi athuke yedwa, izingcezu udaka lokufakelwa.
Akunandaba ukuthi kuyamangaza futhi kuyesabisa kanjani kubukeka ngathi umonakalo ngesitayela se-marginal, ngikholwe: kungukubonisa okucacile kwesicelo somphakathi. Ama-Millennialys azama ukugwema umsebenzi ojwayelekile ehhovisi, ahambe ama-savage amaningi, aphile ngokuhola okungahleliwe, akhulula i-blog yakho noma ukude enza ama-akhawunti wokuxhumana nabantu. Izithombe ezikhululekile, zamahhala, ze-sloppy zenzelwe ukugcizelela inkululeko yangaphakathi kanye nokuzimela emalini nasethonyeni, ngenkathi kusasebenza emgomweni wokuphila esizukulwaneni esidala. Futhi kuvikelwe futhi kulungiswe kahle "y-ki" kusuka kunombolo yezinkanyezi zepodium kanye nezimo ezinjenge-jiji gomeid, uSelena Gomez noma isithonjana sentsha, intandokazi ye-billy yomphakathi, futhi ayibenzi Gobisa ukudlala abantu abampofu abangenamikhawulo esihlokweni esishaywe kahle kanye nebhomu elikhulu.
Hhayi njengawo wonke umuntu
Kepha indondo yaziwa, izinhlangothi ezimbili, futhi imfashini yanamuhla ayifani. Bekulindeleke ukuthi ku-Concelioght I-Marginal ivele ngokunemba (futhi izomenyezelwa ngokunembile) okubizwa ngokuthi abaholi bezinkanyezi eziphezulu, bajwayele okungcono kakhulu, kubandakanya nezingubo zokuqamba. Vele, izitayela ezijwayelekile kwakudingeka zinikezele, futhi esikhundleni sezinkambiso zokunethezeka zakudala - fur (okuthi esikhathini sethu umzabalazo wamalungelo ezilwane uthathwa njengethoni embi), izikhwama eziphathwa kahle nezezingubo zezocansi Uthole ubuhle obunesizotha bokuvinjwa, kepha ukuvimba kubaqambi abaholayo!
Ummeleli ophambili we- "Ama-Suites amasha" yi-Cummy of Generation Y, omunye webhizinisi ophumelele kakhulu emhlabeni, umculi kanye nomlingisi (kanye nomkhiqizi, umbhali wesikrini kanye noMdali wohlobo lwakhe lwezingubo) uBeyonce. Mhlawumbe, njengasekho okunye, okubonisa ngokukhanyayo zonke izindinganiso ezifanayo nezinhloso ezifanayo kakhulu eziya ku-Millenilyam. Abanye bakwazisa ngokusebenza okuhlukile ukuthi ukuthembeka ezweni lezingane zaphakade, abanye bayamthanda inkululeko yayo yangaphakathi nebhizinisi, kepha okwesithathu kuyayijaha njengesithonjana semfashini. UMiss Noulz uzame ngempumelelo yena nangendlela yesitayela sika-Charhar, nasesiqondisweni eseceleni, egqoke, kubonakala sengathi, izingubo ezindala zomkakhe, kodwa ziyabonakala, zibonakala ngokwemvelo. Izingubo zayo ezinhle ziphefumulelwe abaqhudelana abaphambili - Miley Cyrus, uRihanna noLady Gaga.
Ufika ezithendeni, okufika umPrande osemusha nokwethembisayo we-Ariana, ukuhlanganisa ngekhono isitayela se- "bottoms" ne-chic efrank. I-Singer Clixles Jeans-Bounds ene-Heel evuselelekayo nokuphefumula kanye nokuhlobisa okubangelwa amakhulu ezinkulungwane zamadola anama-sweats alula, njengokungathi kuxhunywe esitolo esiseduze ngakunye. Ngaphansi kwesimo semizwa, le ntombazane ingavela ekhaphethini elibomvu kwingubo enonamahloni "GoLde" - futhi ngeke iveze noma iyiphi isifuba noma ihlazo. Kunjalo, isimo sengqondo esivivinyweni sowesifazane siguqukile, futhi manje izintokazi zingagqoka ngendlela othanda ngayo - akekho ozobahlambalaza nge-burtility. Izibonelo akudingeki ukuthi ziye kude - ukukhumbula okungenani ingubo edumile "enqunu" rianna edumile kanye nemizamo eminingi yokumkopisha yona i-beyonce efanayo, i-Lady Gaga naseKim Kardashian.
Kanye nokufundwa okusha kobuhle besifazane nokuqonda lokho okuhlosiwe futhi okuvunyelwe, kwavela enye inkambiso enethonya, engeke ivelwe. Lokhu, yiqiniso, mayelana ne-bodypositive - ukunyakaza kothando nokwamukela umzimba wayo. Manje amamodeli kungenzeka angabi mncane nje kuphela futhi abize uKenner Jenner, kodwa futhi ayenga u-Ashley Graham, athumele omagazini abaholayo obukhazimulayo. Isisindo ngokweqile asizange sibhekwa njengenkinga noma i-stigm, okudingeka sifihlwe - njengezinye izici zomzimba. Imodeli enesikhumba esimnyama ngeVitiligo Winni Harlow ibhekana nenani eliphakeme lokuthandwa kwakhe, futhi ukubukeka kwakhe okuhlukile akukuvimbi kuphela - kubonakala sengathi lokhu okugqamile kusebenza emsebenzini oyisibonelo. Impilo entsha yobungcweti ithole amamodeli e-albinos, ngaphambili ayengenziwa embukisweni. UStephen Thompson, u-Eccentric Amal Sophie, i-mannequin yaseJapan Tando Hopipin iba nobuso bemikhiqizo yezemfashini i-Widchy, uCalvin Klein kanye neVeyements. Egamawini, bonke ababekade bahlushwa yimibuzo yabo, kusukela eqinisweni lokuthi abafani nonke omunye umuntu, manje onqobayo.
Okuhlukile, okungenamsebenzi, okugqamile futhi kuzama ukuhlangana nemvelo, kuyamangaza futhi kuyathembisa, kuyasebenza futhi ivilapha - sibona ama-millennialys. Bayisizukulwane ukuthi, ngokweziqinisekiso zabantu bezenhlalo, ngo-2035 kuzoba abacebe kakhulu futhi baphumelele emlandweni wesintu. Futhi mababonakale sengathi bayizindlalifa abakaze bakudele epanini likaPeter abanjengoba wukuguqula umhlaba, bangikholwe, sebevele bekwenza. Lo mzuzu.