"Imfashini kufanele iguquke. Ngaphansi kwe-1% yezingubo ezenziwa kabusha zivuselelwa okusha. Imboni yezemfashini ikhiqiza amakhilogremu ayi-13 imfucuza ngokuya ngomuntu ngonyaka, "umphakathi wenhloso yomphakathi ubhala ukunakwa kwezinkinga zemvelo nokuxhumana kwazo nebhizinisi. Yize ulwela ukuthenga ngokwengeziwe, ngaphandle kokusebenzisa izikhwama zepulasitiki nokukhetha kuphela lokho okudingayo ngempela, izinkampani ezinkulu zisesesigabeni sokwenza izidingo zokushintsha le nhloso. Kukhona abanye abajabulela izinzuzo zenhlangano yemvelo, eqinisweni, engahambelani nabo, kepha ukucasha kuphela ngemuva kwezimpawu ezifayo zekhwalithi nokushintsha ukwakheka kwemikhiqizo. Kulokhu okuqukethwe sizotshela ukuthi ungabheka kanjani abakhiqizi bakho abathandayo futhi ungabanjwa ngecebo.
Greenwashing - Kuyini
IGreenwashing yigama elithi okokuqala elethulwa ngo-1980s ukukhombisa izinkampani ezifaka isicelo sokuvikelwa kwemvelo ngesifiso sokuthandwa. Imvamisa, izinhlobo zemikhiqizo zithi zisekela umzabalazo wokulondolozwa kwemvelo - lokhu kungaba iqiniso, kodwa kuphela ngokwengxenye. Isibonelo, baqala ukukhiqiza ingxenye yezinto kukotini ye-organic noma eyenziwe kabusha, kepha ngemuva kokuba zibahambise ezindizeni emhlabeni wonke futhi abanxephezele izindleko zokulwa nokukhipha i-carbon dioxide emkhathini. Kungani kubi lokho? Izinkampani zishicilela ezinkundleni zokuxhumana, njengoba izihlahla ezintathu noma ezine zitshaliwe, zidlulisela imali esikhwameni sokuvikelwa kwezilwane zasendle, kepha ungashintshi ngomongo webhizinisi labo. Abathengi "bayaqhubeka" kulokhu futhi ngentokozo bahlukaniswe yimizamo yomenzi ezinkundleni zokuxhumana, naphezu kwempande yenkinga. Uhlobo lukhulisa ukuthandwa kwalo futhi lulwele ukuthandwa, ngenkathi abakhiqizi abancane bethengisa emakethe yendawo futhi behlala bengaziwa.
Idizayini yesitolo izokutshela okuningi ngenkampani
Photo: Unsplisish.com.
Ungaqonda kanjani ukuthi uhlobo lomkhiqizo lwe-eco ngempela
Okokuqala, udinga ukuqala ngezinto - Naka ukuklanywa kwesitolo. Uma unikela ngokuthenga amanzi emabhodleleni epulasitiki esikhundleni sokuwathela ungene engilazini, unikeze ama-slipper alahlekayo esikhundleni sokuthola izifufula ze-antibacterial, ngokunokwenzeka, le nkampani akunakulandela imigomo yokuhamba komzabalazo. ukulondolozwa kwemvelo. Kubalulekile futhi ukuthi umkhiqizo wethula uhlelo lokucutshungulwa kwezingubo zalo nezicathulo - uluthathe ezitolo futhi watshela ukuthi kwenzekani ngokungcola ngesikhathi sokuvuselelwa kabusha. Kwezinyathelo ezingezekile - ukwenqatshwa kwamalebula epulasitiki esikhundleni sephepha noma ukotini, ukuthengiswa kwezindatshana zezingubo, imali lapho ziye ezimali ezahlukahlukene, ukushicilelwa kokuthunyelwe kwengqondo ku-ecology ekuxhumaneni nomphakathi nokunye.
Bheka Izitifiketi
E-Russia, kusenenkinga yokuthola isitifiketi - sinenqubo ende engahlobene nokuhlolwa komkhiqizo kubathengi noma ukuvula isimo sezimo zelebhu zokuvunyelwa kwekhwalithi yayo. EYurophu nase-United States sekulungile uhlelo lokuqinisekisa umkhiqizo oluvunyelwe yimithetho. I-Fairtrade, inhlangano yenhlabathi, ama-gots (izinga lomhlaba wonke wezindwangu ezi-organic) - Lezi zithonjana ezitholakala ezingutshe zibhekwa njengesethenjwa. Yebo, njengakuqala, amanye amazwe aseYurophu akhiqiza amathani epulasitiki futhi ahlanganyele eluhlaza okotshani, kodwa ngalesi sikhathi seshumi lawo wonke amalungu e-EU azoshintshela ekwehlisweni kwenkunkuma kanye nokuphoqelelwa kwemfucuza. Noma kunjalo, izitifiketi zekhwalithi yaseYurophu zizokusiza uqiniseke ukuthi umkhiqizo unobungani bemvelo ngempela.
Lapho uthenga izingubo, funda izitifiketi zayo zekhwalithi
Photo: Unsplisish.com.
Ungathathi izipho
IGreenwashing kwesinye isikhathi iyinkimbinkimbi kakhulu. Isibonelo, okunye ukuthenga inani elithile noma inani lezindatshana zinikeza izipho - kungaba amasokisi, isikhwama sokuthenga, amacici ambalwa nokunye. Inkinga ukuthi izenzo ezinjalo zenkampani zivuselela ukusetshenziswa ngokweqile, okuphambene nemigomo yemvelo. Awuzange ukhethe lezi zimpahla, okusho ukuthi azidingeki - zenqaba izipho futhi azingeni kumaqhinga okumaketha. Okufanayo kusebenza ku-Pr Mailing, okuzofakwa kumathani epulasitiki: ngokuya ngokuqukethwe kwawo ungaqonda ukuthi ngabe inkampani iyinakekela ngempela imvelo noma ukwenza sengathi kunjalo.
Bhalisa ekuxhumaneni nomphakathi kuma-blogger atshela ngemvelo ukuze uqhubeke nesimo bese upompa ukubhala kwakho kulolu daba.