Ungayakha kanjani ibhizinisi emkhakheni wobuhle kusuka ekuqaleni: izeluleko zochwepheshe

Anonim

UKsenia Kazakova ungumnikazi wobuhle salon, etholakala kwesinye sezindawo ezihlonishwayo ze-Almaty. Unabasebenzi abangama-22 kuHulumeni, futhi studio sakhe sobuhle nokushuka kuhlinzeka ngezinhlobo ezingaphezu kwamashumi ayisithupha zezinsizakalo ezahlukahlukene. I-Beauty salon iletha imali ezinzile nenhle, kepha kwakungeyona ngaso sonke isikhathi. Ngeseluleko sayo, ukuthi ungayikhipha kanjani ibhizinisi lakho kubaholi, iKsenia Kazakov isilungele ukwaba abafundi.

Imisebenzi eyisikhombisa yamasu okuthuthukiswa kwama-salon ubuhle Wabasaqalayo:

1. Ukuhlaziya izimbangi futhi uthole iziteshi ezihehayo ezihehayo zokukhangisa ukuheha amakhasimende.

2. Qoqa amanani abo bonke abaqhudelana bese wenza ukuqhathanisa kwentengo, yenza ukuhlaziywa kwezinsizakalo ezithandwa kakhulu kusuka kubancintisana, futhi wenze uhlu olungekho kweziphakamiso ezithandwayo ezinsizakalweni zakho.

3. Ukuhlaziya amakhono okusebenza namakhasimende, abasebenzi futhi aqonde amaphutha amakhulu.

4. Yenza ukuqeqeshwa kwabaphathi kanye namakhosi kubuchwepheshe bokuthengisa nobuchwepheshe bensizakalo.

5. Dala amazinga wesevisi yamakhasimende aphezulu bese uwahlanganisa kumakhono abasebenzi.

6. Lungiselela uhlelo lokuheha amaklayenti.

7. Khulisa imali engenayo njalo ngenyanga ngo-10-20% ngaphezulu konyaka.

Uhlelo lokuheha amakhasimende kwikhabethe yinqubo eyinkimbinkimbi ehlanganisa izindlela eziningana: Lokhu kungukudalwa komfanekiso omuhle we-salon uqobo (isimo sengqondo esihle kumakhasimende, okuzosiza ekutholeni lokho okubizwa ngokuthi " sarafied radio ". Akunakwenzeka futhi ukubukela phansi namuhla amathuba okuxhumana nomphakathi, ngokwesibonelo, "Instagram". Sitshale isabelomali esikhulu ekuthuthukisweni kwekhabethe ngesimo sama-billboards, umsakazo, ukuxhaswa emiqhudelwaneni yezemidlalo, ngokwesibonelo, njenge-Miss Bikini nokwakha umzimba.

IKsenia Cossacks

IKsenia Cossacks

Kungani ibhizinisi lakho lingayilethi imali?

Umnikazi ngamunye webhizinisi angahlangabezana nezinkinga, ngokwesibonelo, ayikho imali. Kungani kwenzeka nokuthi ubuhle bobuhle bungadlala yiphi indima lokhu? Izeluleko eziningana zokuthi yini okufanele uyinake kakhulu.

1. Mhlawumbe inkinga ukuthi abaphathi edeskini yokwamukelamukelayo abazi ukuthi basebenza kanjani ezimelweni.

2. Abaphathi abazi ukuthi bakhale kanjani futhi baphoqelele ngempumelelo izinsizakalo ze-salon yakho.

3. Abaphathi abanikezeli izinsizakalo ezengeziwe, ngaleyo ndlela azemuki isheke elijwayelekile leklayenti.

4. Abasebenzi be-salon yonke i-salon abakaze badlule ukuqeqeshwa kwensiza kanye nensizakalo yamakhasimende.

5. Umlawuli wekhabethe okungenani wake wawela ekwebiweni kwemali. Kwenzeka ukuthi abaphathi bacele iklayenti ukuthi linikeze inani elithile lapho uku-oda izinsizakalo. Lo mlawuli wemali akachithi ehhovisi lamathikithi ngenxa yenkonzo, kodwa azinikeze, ukudlula kanye nenkosi asogwini. Lesi simo singakudlula ngeqiniso lokuthi uzokwenza amasheke amaningi ngosizo lwabathengi abayimfihlo ngeke uxwayise abasebenzi ukuthi bahlanze isivivinyo.

6. Inkinga enkulu futhi kungaba yiqiniso lokuthi isisekelo seklayenti senziwa kuphela kumagazini wakudala nakumatafula e-Excel kwi-laptop, lapho konke kudidekile futhi akukho lutho olucacile. Ngakho-ke, ukubalwa kwemali kwamakhasimende nokuheha ukuvakasha okuphindaphindiwe akusoze kwasebenza.

Ukwandisa ukuncintisana kwebhizinisi futhi wandise imali yayo, njalo ngonyaka sisebenzisa ukuthengisa okuhlukahlukene nokuqeqeshwa kwabaphathi kanye namakhosi e-salon salon.

Dala futhi usebenzise amasu amasha wesevisi kanye namazinga wekhwalithi wokuhlinzekwa kwezinsizakalo ku-salon salon.

Isikhathi ngasinye sithatha abasebenzi be-salon yobuhle, sifeza isitifiketi sabasebenzi abasha, sibathatha ku-internship. Kwabasebenzi abasha, ukuqeqeshwa kwenziwa ngamazinga wensiza, ezokuxhumana kanye nokuqeqeshwa kwinkonzo yamakhasimende. Lungiselela futhi usebenzise i-accounting enemininingwane yesisekelo seklayenti.

Sizokwengeza okuqukethwe emaqenjini ezinkundleni zokuxhumana masonto onke simema amakhasimende angaba khona. Sihlela ukudonswa kanye nemincintiswano njalo ngenyanga, kanye nokwethula ukukhangisa okuqondisiwe ukuheha izivakashi kwi-salon.

Njalo ngonyaka sithuthukisa iziphakamiso zokuphromotha ezingaphezu kuka-20 zokwanda kwezinsizakalo ze-salon.

Ungayakha kanjani ibhizinisi emkhakheni wobuhle kusuka ekuqaleni: izeluleko zochwepheshe 32891_2

"Njalo ngonyaka sisebenzisa ukuqeqeshwa okuhlukahlukene nokulondolozwa kwabaphathi kanye namakhosi e-salon salon"

Photo: Unsplisish.com.

Sibona zonke izinto ezingenhla, sakwazi uku:

1. Ukukhulisa kakhulu imali engenayo yikhabethe.

2. Ngokusebenzisa "i-Instagram" kusuka ekukhangisweni okuhlosiwe, sakhanga ngaphezu kwama-60% amakhasimende athenga izinsizakalo nathi futhi abhalwe kwisisekelo seklayenti.

3. Simisa uhlelo lwe-accounting yeklayenti, futhi manje uhlelo ngokwalo lukhumbuza amakhasimende ngokuzenzakalelayo ukuthi sekuyisikhathi sokubhalisela i-manicure ngenyanga ngemuva kwenqubo. Ungase futhi ubhukhe isikhathi kwizinsizakalo ezivela kwikhompyutha noma kusuka ocingweni, okulula kakhulu impilo namakhasimende ethu, kanye nabaphathi.

4. Kumazinga amasha wesevisi yamakhasimende, abaphathi kanye namakhosi manje anikezela ngezinsizakalo ezengeziwe ezingathenga iklayenti. Ngenxa yalokhu, isilinganiso samakhasimende aphakathi.

5. Kusuka kumakhasimende aqala ukuthola izibuyekezo ezithembekile futhi ezinhle kakhulu mayelana namazinga ethu asemsebenzini asemsebenzini.

6. Ngenxa yokuthi i-salon yaqala ukuncintisana ngempumelelo, 2 "yakudala", amakhosi asezingeni eliphakeme futhi asezingeni eliphakeme nezisekelo zamakhasimende awo abuyela kulo.

7. Imibhalo yokuthola izingcingo ezingenayo noma eziphumayo yathuthukiswa futhi yaqaliswa, eyanikeza ukuguqulwa ekuvalweni kwama-45% enombolo yezingcingo. Amagama afanayo alula kakhulu: amakhasimende ayi-5 kusuka ku-10 ngokushesha ayalela futhi athenge izinsizakalo. Ukuqhathanisa, ngaphambili le nkomba yayingenye yeshumi.

8. Eminyakeni embalwa edlule, uhlelo lokuphathwa kwamabhizinisi e-Beauty Salon lulungiselelwe ngokuphelele futhi luhlanze lulungiselwe, olungivunyelisiwe, olungivumele ukuthi nginciphise isikhathi sokuhlala kwikhabethe, senze imisebenzi yamanje, futhi ngigxile ezinhlelweni zamasu wenkampani.

Funda kabanzi