Ehholo elikhulu, i-L'ORÉAL Corner yahlelwa, yanikezelwa ohlelweni "lwezinwele ezibhekene nengculazi", lapho amantombazane angenza ukufakwa noma ukubopha i-braid enobandakanyeka osukwini lomhlaba lokulwa ne-HIV / AIDS. Amalungu ezinwele eziyishumi ayo yonke imikhiqizo ebandakanyeka kulolu hlelo enze izivakashi ezingaphezu kwekhulu, ngasekupheleni kwalobusuku ihholo lathathwa yizinwele ezinhle ezinemicu emihle. Isigaba sobisi saseMoscow senziwa yizinkanyezi zesiteji, phakathi kweqembu lezwi le-jukebox trio lingabonakala, elinye le-DJ DJ lizwa ama-DJs, i-Alexandra Volgina yakhuluma ngenkulumo emfushane, yavulwa isimo sakhe esifanele se-HIV. U-Alexandra utshele ukuthi ingane enempilo iyakhula futhi ngokwakhe uhlela ukufeza isikhathi eside kakhulu kunesivunguvungu esibangelwa yisitulo.
UMaria Petukhova, Umqondisi Wemisebenzi Yokuqeqesha kanye Nemisebenzi yobuciko u-L'ORÉAL Professionnel kanye no-Elizabeth Schinkareva, umphathi we-PR wezihlukaniso zomkhiqizo ochwepheshe u-L'ORÉAL, utshele uMaria Petukhov. Umcimbi, amathikithi angatholakali kumahhala athengiswa, aqaliswa kuphela kwizishombani ze-Dance4life projekthi, kanye nabalingani ababamba iqhaza ekulweni ne-HIV / AIDS. Bangaphezu kuka-350 abantu aba yizivakashi nababambiqhaza beqembu le-Dance4Life ngokubamba iqhaza kwe-L'ORÉAL.
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Futhi ngonyaka ka-2012, njengengxenye yokuqaliswa kohlelo, sasiza amakhaya ezingane ezimbili lapho izingane zihlala khona ngesimo esine-HIV. Khumbula ukuthi ngoDisemba 2011, u-L'ORÉAL kanye nesisekelo sokupha "Ngubani, uma kungenjalo?" Kwenze amasheya wokuqoqa imali ukusiza izingane ezine-HIV. Sekuyinyanga sikwazile ukuqoqa ama-ruble angama-308 ama-334 ama-kopecks angama-74. Ngenani elihlangene sikwazile ukusiza izingane ezimbili ekhaya:
- Indlu ye-Guz "Tulapha yesifunda ekhethekile yezingane ezinezilwane ezi-organic zesistimu yezinzwa ezimaphakathi nenombolo ye-psyche ekhubazekile 2";
- I-GKuse Tver Region Region Ekhethekile Yekhaya "Teremok".
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Izikhungo zisizwa ngendlela yokuthola amathoyizi, ifenisha, izingubo, izingxube zezingane, imishanguzo, ama-diaper, kanye nokukhokha inhlolovo yelebhu.
Kulonyaka, umkhankaso wezimali uzoba ngezigaba ezimbili. Esigabeni sokuqala, kusukela ngomhlaka 1 kuye ku-15 Disemba emadolobheni ayisithupha eRussia (i-Moscow, iSt. , Matrix, Redken, Kérastase. Amakhasimende we-1100 ubuhle salon azokwazi ukwenza iminikelo futhi ahlanganyele esenzweni. Isigaba sesibili sizobanjwa ngoMeyi 2013 futhi sizonikezelwa ngosuku lokukhumbula abantu ababulawa yingculazi.