Izikhathi zaphasiswa lapho kudingeka uhlobo lomuntu siqu kubantu abaziwa kuphela. Manje, lapho konke kuxazululwa kwabezindaba, uhlobo lomuntu siqu luyadingeka nganoma yiluphi uchwepheshe obhekene nezithameli eziningi: kusuka ku-hair Devisser kanye nama-masts kwi-manicunture kumphathi womkhiqizo ku-B2B.
Izilaleli zikholelwa umuntu ngaphezu kwenkampani. Abantu baphendukela ngokuzithandela kochwepheshe abancome abajwayelekile, futhi abanandaba nokuthenga izimpahla ezibonile ku-Instagram kusuka ku-blogger ethandwayo. Izincomo ezinjalo zomuntu zibangela ukuthembela kubantu babonga ngomqondo wobuhlobo bomuntu siqu nomuntu abathole isincomo.
Isikhathi sabantu - izinhlobo, njengeSteve Jobs, uMary Kay, uRichard Branson, este lauder, i-Ilon Mask. Sithi "I-iPhone" futhi sikhumbule ama-Steve Jobs, sithenga izimonyo futhi sifunda igama nesibongo sosomabhizinisi odumile esomakethe.
Okokuqala udala uhlobo, khona-ke uhlobo lusebenzela wena. Omunye isikhathi eside ufuna umsebenzi, uphumelele ngokungezelela umthetho, futhi kukhona ochwepheshe abathola izikhala zomsebenzi.
Kuyadingeka ukwazi ngokusobala ukuthi yini izithameli zakho ezihlosiwe. Uma uthatha isinqumo sokuthi izilaleli zakho zimane nje "abesilisa nabesifazane abaneminyaka engama-20 kuye kwangama-50 abanemali," kwakha umkhankaso wokukhangisa ophumelelayo ngeke asebenze. Abantu bafuna i-blogger ukuze bancenge mathupha, futhi uchwepheshe angaxazulula inkinga ethile. Ngakho-ke, kubaluleke kakhulu ukuze ufunde izithameli zakho okuhlosiwe futhi ukhiqize izimpahla nokuqukethwe, ukuxhumana naye uqobo. Lokhu kudinga ucwaningo olubi lokuthengisa, umsebenzi wabaphathi bomkhiqizo nabathengisi be-Intanethi. Kepha ekuqaleni, kungenzeka ukuthi uziphathe ngokwayo, uhole inkhulumomphendvulwano ezilalelini zazo, ziphendule ngezidingo zakhe.
Yini edingekayo ukwakha uhlobo lomuntu siqu?
1) Yazi amandla akho nobuthakathaka bakho. Isibonelo, uyazi kahle ngohlobo oluthile lwebhizinisi, kepha alukhangi kahle kakhulu. Ngakho-ke, kuyadingeka ukugxila olwazini lwakho, amakhono namakhono, kepha ukuhambisa izilaleli zakho, kudlula isithombe nokuzama ukuthuthukisa ukubukeka.
2) Thola amanani ayo nefilosofi ebalulekile. Isibonelo, ungumuntu vegan noma ungumuntu wesifazane, noma umsekeli wobuzali bemvelo - abantu abanemibono ethile empilweni bahlala beheha ukunakwa okwengeziwe.
3) Dala idumela elihle. Okusho ukuthi, izilaleli kufanele zazi ukuthi awuqambi manga, futhi ngokuvamile, zikubheke njengomuntu omuhle nohloniphekile. Kepha khumbula ukuthi manje emphakathini ukuthi "omnyama" kwabanye kungaba "mhlophe" kwabanye, futhi okuphambene nalokho.
4) Gcina amanethiwekhi omphakathi, asebenze kwi-Intanethi. Ngasikhathi sinye, amanethiwekhi wakho wokuxhumana nomphakathi kufanele enze umbono omuhle ngawe njengochwepheshe, ngakho-ke, izithombe ezincane ezivela ezinyangeni ezidakayo kanye nemibono engenanjongo.
5) Jikelezisa kwimibuthano yobungcweti. Lapho uxhumana kakhulu nabantu bomsebenzi wakho, ukuxhumana okuwusizo kwezenhlalo, futhi amakhasimende azoqala ukukuncoma ku "Sarafan Radio".
Uma uthatha isinqumo sokwakha umkhiqizo wakho, unomsebenzi omningi, kepha uzokhokha okungaphezu kwalokho, ngoba ulinde ukuqashelwa okungochwepheshe, impumelelo yezenhlalo kanye nokwanda okukhulu kwemali engenayo. Into esemqoka ukuthatha leli cala ngomthwalo wemfanelo ophelele futhi ungapheli amandla.