Ngorhatya lweholide yoNyaka oMtsha oMtsha, senza udliwanondlebe nolunye odumileyo waseRussia vadim Zhdan - Indoda esebenza iminyaka eli-16 isebenza kwi-"yenkqubo ye-Europe". IVADIM ilinde iziganeko ezingaphezu kwama-2 000 zeenkampani zaseRussia kunye neenkampani zangaphandle - zombini eRussia nakwamanye amazwe, ke uyazi ukuba ungazilungiselela umsitho weholide.
IVADIM, phambili - ugqatso lonyaka omtsha, abaququzeleli beenkokeli zenkampani bakhetha ukukhohlela. Kungcono ukuyenza?
-Ndiza kuqala ngento yokuba eyona nto ixhaphakileyo kujongwa kakhulu kubantu abakhetha ukukhokela kwiqela le-radical kukuthembela kwi-radio radio kwaye ixhomekeke kuhlolo lwabanye abantu kunye neenkampani. Emva kwayo yonke loo nto, kusoloko kuyimfuneko ukugcina engqondweni, apho uluntu lweqela elibanjiweyo, oshiya ikhokelwa nangomsitho ofanelekileyo. Umzekelo, ukuba ingxelo entle kumnyhadala kwaye umbutho wayo ushiywe ngabasebenzi kwindawo yokugcina izinto okanye ishishini lemveliso, oko akuthethi ukuba iholide ehlelwe yile bhanki ilungele ibhanki yamanye amazwe okanye ikliniki yezonyango.
Enye imbono ephosakeleyo kukukhetha ukukhokela, ujonge kwividiyo yemicimbi eyahlukeneyo yecandelo. Kodwa, ujonge kwividiyo egayiweyo evela kumashishini, ahlole ngokufanelekileyo ukukhokela kwaye umsebenzi wakhe awuzukusebenza. Asazi ukuba yintoni i-prehistory ingemva koko sikubonayo kwiscreen. Njengoko uyazi, ukukhokelwa kobungcali luhlengahlengise eluntwini, luvakalisa imeko yoluntu kwaye ngononophelo ukuthumela umsitho.
Into kuphela enokuqondwa xa ujonge ividiyo ifana okanye hayi kuwe okhokelayo ngaphandle. Kodwa kule meko, kufanelekile ukuhlala sikhumbula ukuba ayizizo zonke izikhokelo, ezisebenza kakhulu kwiholo, zikhangeleka zilungile kwividiyo.
Nguwuphi umxholo wokukhokelwa okuhle ongasabela njengeyona nto ibalulekileyo?
Okokuqala, ihlala iyinkangeleko egcinwe kakuhle, iphezulu kakhulu nexabiso eliphezulu. Ubuso bomsitho kwaye ufanele ujonge ngokungagungqiyo. Isitshixo esihle sisitshixo sempumelelo. Ukusukela phantse onke amaqela amashishini × 80% yabathathi-nxaxheba sisini esifanelekileyo, umzingeli kufuneka akwazi ukucwangcisa abafazi, bachukumise.
Yintoni ebaluleke kakhulu kwiqela elikhokelayo lanamhlanje?
Eyona nto ibaluleke kakhulu kumsebenzi wokukhokelwa kukoyisa uthando ngokwakho ekuqaleni, hayi kwanomzuzu, kunye nemizuzwana yonxibelelwano. Njengomthetho, kwanaxa udliwanondlebe, yonke into icacile: Ukuba ukukhokelwa kunikezwe umbono obekekileyo, ngokoqobo wathandana naye kweli nqanaba lokucwangcisa umsitho, emva koko kuya kuba kwiqela le-rateral.
Kubaluleke kakhulu ukukhetha okukhokelayo kungekuphela ngentetho echanekileyo, intaba yelizwi, inkangeleko ecocekileyo, kodwa nakumandla ayo. Kufuneka asulele amandla esidla kuwo amandla akhe, kwaye kwimizuzwana embalwa. Ndiyakholelwa ukuba ekuphela kwendlela yokukhetha isikhokelo esifanelekileyo kukubamba isiphoso, udliwanondlebe, unxibelelane naye ngokobuqu. Nakuphi na okukhokela okukhokela kuza kuwe ukuze athethe buqu, uya kuzibonisa, kwaye yintlanganiso ezokuthatha isigqibo. Ke ngoko, musa ukuba ngamavila wokuchitha imizuzu engama-20 yexesha lakho kwisikhokelo ngasinye, apho sele ukhetha eyona ifanelekileyo.
Qiniseka ukuba ubeka umbuzo ophambili, phawula ingxaki ethile uze umamele, akukhathaleki ukuba wagqiba kwelokuba. Ngapha koko, kukhokelo oluxoki, phakathi kwezinye izinto, imvume yeemeko ezinokubakho ezinokubakho phakathi kweendwendwe zomsitho. Ndiqinisekile ukuba ukukhokela kumsitho kufuneka ukwazi kwaye ukwazi ukwazi yonke into - kwaye uchaze ukuba igumbi lokuhlala likhona, kwaye lixolelanise iindwendwe. Amava amahle okhokela kwimisitho, kubandakanya, angakufutshane kunye neziphoso zombutho, kuba eze kwizazi zethutyana kwaye ngokukhawuleza. Ubethile ukuze kungabikho mntu uza kuba nexesha lokuqaphela nantoni na, okanye atshintshe kwangoko uluntu ngamanye amaxesha.
Kwaye elinye icebiso-nikela ingqalelo kwiinkokeli ezisebenza kunomathotholo, umabonwakude kwaye unxibelelana nabantu, ukhokelela ekudluliseleni, kukhokelela ekudluliseleni, udliwanondlebe nabaxhasi babo. Ngoku kukho ulwazi oluninzi malunga nabo, kubandakanya i-youtube enye. Kwindawo yosasazo ephilayo, okhokelayo kuphela ukuba kungenzeki, ke i-radical yerediyo i-radio iya kukhokelela ngokulula abaphulaphuli bakho kumsitho odibeneyo. Kodwa, kunjalo, kuya kuba njalo kuphela xa, ukongeza kumava okusebenza kwirediyo, naye unamava enkundleni.
Hlanganisa "irediyo + iTv + yendawo" kwaye iya kukunika okuphakathi komgangatho omkhulu. Kwaye musa ukoyika amaxabiso: I-Vieles Media ingamenyelwa kuNyaka oMtsha woNyaka kuMndilili wamawaka ama-200 amawaka ruble. Esi sixa-mali sinokuthelekiswa nalowo sihlawulelwa sisiseko esinamandla, ubuninzi bamawaka angama-50 kuya kubiza kakhulu, kodwa uya kusebenza nomntu onamava okwaziqhubayo, indlela yokuqhuba isiganeko kwaye singoyiki ukungabi nakho iimeko.