Kule minyaka imbalwa idlulileyo, uRihanna wakhetha iimpahla zomthendeleko kakhulu kumsitho wokunikezelwa kwebhaso legrammy, ehlutha abaphulaphuli bazo zonke iingcinga zengcinga. Kodwa kulo nyaka, imvumi yatshintsha yaya emgceni kwingubo epinki, imangalele kangangokuba kusecaleni komsitho, inkanyezi yayipeyintwe ngekhekhe "lekhrimu." Okanye idoli yekhekhe lekhrimu.
URihanna wachaza ukuba uyayibona le ntlanzi ivela eGiambattista Valli kwi-Intanethi. Kwaye ke wathandana noyilo loMyili wePinki, owayithengayo ngaphandle kokufanelekileyo. Kuphela kwi-Carpet Pot Pot ye-Pot ye-Pot iqonde ukuba iphosa indlela ephosakeleyo ngokhetho. Isiketi sasinzima kakhulu, into ethile kwaye lo mbandela wafuna ukutyibilika kunye ne-bodice encinci, iphantse yanelisa i-run rihanna. Kwaye ubutyebi bengubo ayivumelanga ukuba imvumi ihambe ngesiqhelo: Imilenze yayididekile kwizindlu, kunye nezithende zakwaRihanna kwaye kwawa kwi-hem yeengubo. Umculi ubalwa ngalo lonke ixesha ukugcina isotha kunye nezandla zakhe ukuze aphephe ukudideka kwaye angawa phambi kwamakhulu eefoto.
Kodwa, ngaphandle kwento yokuba i-rihanna yaqwalaselwa nguRihanna yamkelwa njengenye yezona ntlobo zibalaseleyo kumsitho wegramm, imvumi yakwazi ukugcina ubuhle bakhe bokwemvelo kwesi sinxibo sedoli kwaye singabi sisidenge. Imilebe yomlimi kunye nezikhonkwane zapeyinta ingubo ngombala othambileyo. Ukongeza, inkanyezi yayingqinelana nengqiqo yokuhombisa, inomda omkhulu kwi-rings kunye nemicithi yedayimani.