"Ifashoni kufuneka itshintshe. Ngaphantsi kwe-1% yeempahla ezenziweyo zihlaziyiwe kwindawo entsha. Umzi-mveliso wefashoni uvelisa iikhilogram ezili-13 zenkunkuma ngokwemigqaliselo yomntu, "Uluntu lwenjongo yoluntu lubhalela ingqalelo kwiingxaki zendalo kunye nonxibelelwano lwabo neshishini. Nangona uzabalazela ukuthenga ngokuqinileyo, umzekelo, ngaphandle kokusebenzisa iingxowa zeplastiki kwaye ukhethe kuphela oko ngokwenene uyifunayo, kwaye inkampani enkulu isenqanaba lokuphumeza imikhwa, hayi inqanaba lokuphumeza le njongo. Kukho abanye abanandiphe izibonelelo zentshukumo yendalo, enyanisweni, engahambelaniyo, kodwa ukufihla kuphela kweempawu ezifayo ngomgangatho kunye nokutshintsha ukwakhiwa kweemveliso. Kule nto siza kuxelela indlela yokukhangela abavelisi abazithandayo kwaye bangabanjwanga kwiqhinga.
Uhlaza-yintoni
Ukunyibilika ligama eliqale laziswa ngo-1980s ukumisela iinkampani zokungenisa ukhuseleko lwendalo kumnqweno wokuthandwa. Rhoqo, ii-rands zithi zixhasa umzabalazo wokugcinwa kwendalo-oku kunokuba yinyani, kodwa ngokuyinxenye. Umzekelo, baqala ukuvelisa inxalenye yezinto ukusuka kwi-organic okanye ikotoni ehlaziyiweyo, kodwa emva kokubazisa kwiinqwelo moya kwihlabathi liphela kwaye azibuyekezi iindleko zokulwa i-Dabon Diasides. Kutheni le nto imbi? Iinkampani ezipapasha kwi-Neenerks Vidiyo yeVidiyo, njengoko imithi emithathu okanye emine ityalwe, yadluliselwa kwimali kwiNgxowa-mali yoKhuseleko lweZilwanyana zasendle, kodwa ayitshintshi umxholo weshishini labo. Abathengi "bayaqhubeka" kule nto kwaye ngovuyo bahlulwe ngamanyathelo omenzi kwiinethiwekhi zentlalo, ngaphandle kwengcambu yengxaki. Uhlobo lwentengiso lukhulisa ubunyani bayo kwaye luzabalazela i-monopolly, ngelixa abavelisi abancinci abathengisa kwimarike yendawo kwaye bahlala bengaziwa.
Uyilo lwevenkile luya kukuxelela okuninzi malunga nenkampani
Ifoto: HARTAHH.USPUS.com.
Ungasiqonda njani ukuba ingaba uphawu lwe-ECO
Okokuqala, kufuneka uqale ngezinto - nikela ingqalelo kuyilo lwevenkile. Ukuba ubonelela ngokuthenga amanzi kwiibhotile zeplastiki endaweni yokulayisha kwiglasi, nika iindlela zokulahla inkunkuma, ukwenzela ukuthenga kwiingxowa zeplastiki, ukuze le nkampani akunakulindeleka ukuba ilandele imigaqo yokuhamba yomzabalazo Ukugcinwa kwendalo. Kukwabalulekile ukuba iBrand ingenise inkqubo yokuqhubela phambili impahla yayo kunye nezihlangu- azithathe kwiivenkile kwaye zixele ngqo ngenkunkuma ngexesha lokurisayikilisha. Amanyathelo ongezelelweyo-ukwaliwa kweelebheli zeplastiki endaweni yephepha okanye i-cotton, intengiso yamanqaku empahla, iimali eziya kwiingxowa-mali ezahlukeneyo, ukupapashwa kwezithuba zengqondo kwinethiwekhi yentlalo kunye nokunye.
Jonga izatifiketi
ERussia, kusekho ingxaki yokuqinisekiswa - sinenkqubo ende engahambelani novavanyo lwemveliso kubathengi okanye ekubuyiselweni kwemeko yeemeko zelebhu zokuvunywa komgangatho wayo. EYurophu naseMelika kudala kuphuhliswe inkqubo yokuqinisekiswa kwemveliso evunywe yimigaqo. I-Fillraderrade, Umbutho woMhlaba, i-Gots (iMigangatho yeHlabathi yeMpendulo yeSert) - ezi icon kwiimpahla zithathwa njengereferensi. Ewe, njengangaphambili, amanye amazwe angamaYurophu avelisa iitoni zeplastiki kwaye azibandakanye kwi-greenvoching, kodwa ngelishumi eliyishumi ngalinye laliza kutshintshela kwiplastiki kunye nokunyanzelwa kwenkunkuma. Nangona kunjalo, izatifikethi ezisemgangathweni zaseYurophu ziya kukunceda uqiniseke ukuba imveliso inobuhlobo ngokungqongileyo.
Xa uthenga iimpahla, funda izatifikethi zayo ezisemgangathweni
Ifoto: HARTAHH.USPUS.com.
Sukuthatha izipho
IGreenWashing ngamanye amaxesha iqine kakhulu. Umzekelo, abanye bathenga imali ethile okanye inani lamanqaku anika izipho-kunokuba ziisokisi, ibhegi yokuthenga, amacici asitshaba njalo njalo. Ingxaki kukuba iintshukumo zenkampani zikhuthaza ukusetyenziswa kakhulu, okuchasene nemithetho-siseko yendalo esingqongileyo. Khange ukhethe ezi mpahla, okuthetha ukuba azidingeki-zeyala izipho kwaye azingeni kumaqhinga okuthengisa. Oku kuyasebenza kwi-imeyile ye-PR, eya kuthi ipheliswe kwiitoni zeplastiki: Ngokweempawu zabo unokuqonda ukuba inkampani inyamekela ngokwenene inkampani ekhathaleleyo indalo okanye ilungisa kuphela.
Bhalisela kwiinethiwekhi zentlalo kwibhlogs echaza malunga ne-ecology ukuqhubeka nemeko kwaye ipompole ngolwazi lokufunda kwakho kulo mbandela.