I-Iceberg: Iinyani ezi-5 malunga nomsunguli weBrand

Anonim

Ukususela ebusaneni, uPaolo wayesazi ngokuqinisekileyo, ofuna ukuba. Abazali bakhe badala inkampani yempahla apho wazalwa khona umkhenkce weqhwa. Usapho uJenran - ibali eliqhelekileyo malunga neshishini losapho e-Itali. Ayothusi into yokuba uNyana ahamba emanyathelweni kanina. UJusayona uJeanran wakuba engumfazi wokuqala e-Itali, owafunga uMongameli ngokwakhe. Ekuqaleni kwamashumi asixhenxe, umbono oguqukayo ufike entloko - ukwenza izemidlalo kwifuthe eliqaqambileyo, ngaloo ndlela uyichonga umkhombandlela omtsha kwihlabathi lefashoni. Ke i-iceber brand yasungulwa. Ukuqokelelwa kwempahla yoLutsha kuphumelele. Ekuhambeni kwexesha, usapho lwavula inqaku elininzi. Kwaye isenamashumi asithoba eepesenti zezinto icew e-Itali.

I-Iceberg intwasahlobo-ihlobo ngo-2012.

I-Iceberg intwasahlobo-ihlobo ngo-2012.

1. UPaolo oneminyaka engama-20 eshiyekileyo ukuba afunde ukuthengisa eUnited States. Emva koko waqhubeka nezifundo zakhe ekhaya - kwiDyunivesithi yase-Urbino, apho wayenomdla khona. Ngoku ulawulwa ngumkhenkce kunye noParicia wayo.

2. Eyona nto ibalulekileyo yefashoni ye-paolo yibhulukhwe emnyama yesikhumba. "Sele ndiphelile iminyaka ishumi elinantathu ubudala, kwaye ndandinebhongo kubo. Nangona babemxinwa kangangokuba kwakunzima ukuhamba kuzo. E-Itali, le modeli ibithandwa kakhulu. Ngendlela, ndityelele eUnited States, ndabona ukuba zizinto ezimbi zakwamazwe ahlukeneyo zahlukile. "

Yonke imigca yophawu yamkela e-Itali kwimveliso yayo. .

Yonke imigca yophawu yamkela e-Itali kwimveliso yayo. .

3. UPaolo nguyise weentombi ezintathu, ke uyazi ukuba unganxiba amabhinqa kuyo yonke imvakalelo yeli gama. Njengomntu wokwenene, umntu ophambili ophembelela kuye, ethathela ingqalelo umama. UPaolo uthi: Ke endlwini yethu, uJean-charles destelbazkhak wavela. Imo yokumangalisa ihlale ivele ijikeleze. Kwanele ukuhamba kancinci ecaleni kwakhe, mveni ukuba uqonde: phambi kwakho ubunjani ubuhlakani bokwenene. Emva kwexesha ndaqesha amawele avela eCanada. Baye badalwa ukuba baphumelele uphawu lwe-dsquids2. Nantsi ifreyimu enjalo yezakhelo! "

4. UPaolo waba ngumlawuli wendalo kwinkampani ngo-2000 kwaye ngoko nangoko wongezwe kumgca wokuqhekeka kwaye wacela ukusebenzisa izinto ze-pop prop yakhe oyithandayo kwiimpahla zeTartoon ezazithandwa kakhulu. Ke kwii-T-shirts, iibhanti kunye neengxowa, i-rabibit bagz bunny, ikati felix kunye namaqhawe avele. Kwaye inkampani yayilinde impumelelo enkulu kunye ne-titoff entsha.

Intsapho kaJeanran iguqulwe ngokupheleleyo: USilvano, uJuliana, uPaolo nodade wabo Patricia. .

Intsapho kaJeanran iguqulwe ngokupheleleyo: USilvano, uJuliana, uPaolo nodade wabo Patricia. .

5. Ngo-2005, uPaolo wamema iJambattista Valli ukuya emsebenzini, esele iphuhlile impahla ye-UNGARO, uFendi noKrizia. Kwaye nangona ingqokelela yeqhutywa isenza iqela lababhali abangaziwayo, iJambtist ibandakanyeka nezityholo. "Namhlanje akukho mfuneko yokuba uyikhuphe ibhayisekile, kwanele ukusebenza ngeefom ezaziwayo kwaye wenze iimpahla eziya kunxiba, kwaye ayizukothusa. Imakethi ihluthwe, okokuqala, kufuneka icinge ngokulula kunye nomgangatho. UPaolo uthi: "Ndiqinisekile ukuba izinto ze-icebers zivela kwi-volo oyithandayo ziya kufaneleka ixesha elide.

Funda ngokugqithisileyo