Kwindawo enkulu, imbombo ye-L'Outéal yaye yacwangciswa, yanikezelwa kwiNkqubo "i-Hairdreersers ye-AIDS", apho amantombazana anokwenza i-strand ye-Red Strand, abhashe ngoMhla weHlabathi weHlabathi. Iinwele ezilishumi zazo zonke ii-hairdressers ezizibandakanyekileyo kwiNkqubo zenziwe ngesitayile ngaphezulu kweendwendwe ezilikhulu, ngasekupheleni kwangokuhlwa iholo yayithathwa ngeenwele ezintle ezinamachaphaza amnandi. Inqanaba lobisi leMoscow lenziwa ziinkwenkwezi zenqanaba, phakathi kweqela legama le-jucbox trio lingabonwa, elinye le-DJ DJ DEAL, i-Alexandra Volgina yathetha ngentetho emfutshane, ivuliwe imeko yakhe ye-HIV. UAlexandra waxelela ukuba umntwana osempilweni uyakhula kwaye ngokwakhe ucinga ukuba uphile ixesha elide kunesaqhwithi esibangelwa sisitulo.
UMaria Pepethova, UMlawuli woQeqesho kunye neMisebenzi ye-G'Olizabeth Schinkaeva, umphathi we-PR ye-PRinking Vintal K'Oéal, uxelele uMaria Petukhov. Umsitho, amatikiti angafunyanwanga kwintengiso yasimahla, uphunyezwe kuphela kwiintshukumo zeprints4live kuphela, kunye namahlakani athatha inxaxheba kumlo wokulwa i-HIV / AIDS. Bangaphezulu kwe-350 abantu baba ziindwendwe kunye nabathathi-nxaxheba kwiqela ledayini4live elinokuthatha inxaxheba kwe-L'Oéal.
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Kwaye ngo-2012, njengenxalenye yenkqubo yokuphunyezwa, sincede amakhaya abantwana ababini apho abantwana bahlala khona nge-HIV. Khumbula ukuba ngoDisemba ka-2011, i-l'ooréal kunye nesisa esisiswelekileyo "Ngubani, ukuba andim?" Iqhube izabelo zemali yokuqokelela imali ukunceda abantwana abane-HIV. Kangangenyanga sikwazile ukuqokelela amawaka angama-308 amawaka e-ruble angama-734 74. Kwimali ehlanganiseneyo sakwazi ukunceda abantwana ababini ekhaya:
-I-GUZ "i-guz" tula yengingqi yengingqi yabantwana abakhethekileyo kubantwana abanesisu esisiseko senkqubo ye-orvact enenombolo yesi-2 ";
-I-Gkumu ye-GUKID TRENS AKONIDE CHEDIRD BIDRY MIDSIN "Teremok".
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Amaziko aye ancedwa ngendlela yokufumana iithoyi, ifanitshala, iimpahla, umxube wabantwana, amayeza, amayeza, iidayithi, kunye nokuhlawula i-labhoratri.
Kulo nyaka, iphulo lemali liya kubanjwa ngamanqanaba amabini. Kwinqanaba lokuqala, ukusuka nge-1 ukuya kwi-15 Disemba kwizixeko ezi-6 zaseRashiya (iMoscow, i-St. , Matrix, Rednnsen, K rarise. Abathengi bee-SALON ze-1100 ze-Good bakwazi ukwenza iminikelo kwaye bathathe inxaxheba kwisenzo. Inqanaba lesibini liya kubanjwa ngo-Meyi 2013 kwaye iya kunikezelwa kusuku lwememori yabantu abaswelekayo ngenxa ye-AIDS.