Ngo-1981, umncinci kwaye ugcwele amandla osomashishini uGeorge Sc'ayeffher wafumana inkampani encinci yokuvelisa izinto ezibizwa ngokuba yiOdintotorium Inc. Amatyala ekuphumeni kwakhe ezandleni, ngokubi, nto leyo efuna ukwamkelwa kwezigqibo ezikhawulezayo. Emva kokubonisana neengcali, i-Schaeffer yafika kwisigqibo sokuba izixhobo zamazinyo zinokuhlengahlengiswa iinkosi ezinobuchule. Ngokudibeneyo kunye ne-chemist enamava, uGeorge waqala ukwenza inkqubo ekhuselekileyo nesebenzayo ye-Acrylic - ubomi obutsha base-Opi baqala ngale nto. Nguye onee-50% zentengiso yehlabathi yeshishini lezikhonkwane, linamalungelo amalungelo ama-36-ngaphezu kwazo zonke ezinye iinkampani ezidityanisiweyo. Ngo-2001, i-George Schaeffff ithenge i-Aloxxi encinci, evelise iipeyinti zeenwele zobungcali kunye nomgca onzulu weemveliso zononophelo lweenwele. Ukusukela kumhla wokuqala wobukho bolu hlobo, wamisela umthetho ongagungqiyo: Ukujonga iimveliso zayo kungaveli kwimbono yomenzi, kodwa njengomthengi wokugqibela. Kwiminyaka eliqela, intanda-bulumko ye-brand iye yahamba ngokukodwa kwindlela yomntu ngamnye - ayitshintshi.
I-Aloxxi Brab isungulwe kwiminyaka emi-2 eyadlulayo nguMdali weNkampani yeNiker I-Opi-George Schaeffer, i-guru ye-Guru kwibala lemibala, ethathe isigqibo sokuphuma ngaphandle kwe-NYL Palette. .
"Ndigqibe kwelokuba ndenze iinwele, hayi kuba ndigcwele ixesha lasimahla," utsho uGeorge Schaffer. -U-OPI, sihlala siza nezinto ezahlukeneyo, ukutshintsha kwabantu kwihlabathi liphela malunga nokuboniswa kwabathengi malunga nenkonzo. Ndandihlala ndifuna ukwenza into engaqhelekanga, eyayindibeka phambili kwisicwangciso sokuqala phakathi kwezinye iimpawu, nangona ndandingazi ukuba kuya kuxatyiswa nandiwe luluntu. Kwaye ndicacisa impumelelo yam: ndilandela umgangatho kwaye ndinikele ingqalelo kwiminqweno yabathengi. Umgaqo ofanayo ubekwe kwi-aloxxi- sifuna ukwenza umthengi anamandla ngakumbi. Uninzi lwee-SALONS, imeko yile: Inkosi inikezela, kwaye uyayithoba ukumamela, inkokeli, inikezele. Kwaye kufanele ukuba yinto eyahlukileyo! Uza nakweyiphi na i-salon kuyo nayiphi na ikona yehlabathi kwaye ubhengeze ukuba ufuna ukupeyinta iinwele zakho kumthunzi wakho, yitsho igama laso. Kwaye sele sele iqinisekile kwangaphambili ukuba uyakuyifumana, hayi umbono oqingqiweyo okanye umphumo wokuba imeko yakho iya konakalisa ixesha elide. I-Staineng iinwele zakho, awutshisi umbala-uba ngomnye umntu, okuthetha ukuba indlela yakho yokutshintsha. Yahluke, umtsalane kwaye ukhumbule ukuqaqamba kwakho kunye nobuntu! "
Kwimibala emitsha
Namhlanje, kwiminyaka embalwa eyadlulayo, imigaqo esisiseko yophawu luphawu olungenamgangatho lweemveliso - zombini kwiinkathalo kunye neenwele, eziqinisekisa ukuba kungekuphela nje kwesiphumo esihle nesikhanyisayo.
Ifilosofi ye-Brand ye-Brand isekwe kwindlela nganye yokhathalelo lweenwele zomthengi ngamnye. Phantsi nezitampu kunye nemilinganiselo efanayo yehlabathi liphela. .
EMelika, imveliso ilawulwa ngononophelo, inxalenye encinci ye-Itali. Umgca weemveliso awunayo i-sulpitates, iparabens kunye nesodium hloride. Abavavanywanga kwizilwanyana, ezikwangqina ukuba ziphezulu kakhulu.
UDeris skakunov, uDeris Skakunov owoyisile umhlaba uphela, kwaye ngoku bangene eRussia Brand eRussia. I-Aloxxi Chroma ikunika amandla okufumana umbala weenwele zokunganyangeki, nokuba yeyiphi na inkqubo yokufaka imibala khetha umthengi: ithoni ikhuphe ithoni, ipeyinta imbewu, inciphise iinwele. Olona phawu luphambili lwe-Aloxxi sisithako esikhethekileyo-polymer p22, ifomula elinelungelo elilodwa lomenzi othi impilo iphilile, iphilile kwaye ibukhali kunangaphambili. Isiphumo seenwele ezinobunyameko, njenge-IRollywood Star, ngaphandle kweenkqubo ezongezelelweyo. Ukongeza, zonke iidayi ze-aloxuxi zinemicropigations yekristali. Bancinane kangangokuba bangene ngokulula intliziyo yeenwele, uqhagamshele apho kwaye ungahambi ixesha elide. Ababini obahlukileyo, ukuba bangabinayo i-theagues yendlela - "primer" kwaye "umfimeli"-ukuvumela ukuba wenze inkqubo yokhuseleko lweenwele kwaye unike umbala oqhubekayo. Izipho zibanjiwe i-blondes - "oxide" eluhlaza okwesibhakabhaka "
kunye "nomgubo oluhlaza okwesibhakabhaka", nto leyo ekuvumela ukuba ufezekise amathunzi afanelekileyo afanelekileyo kwaye ulahle inkangeleko yokutyhoziswa okungafunekiyo kwinkqubo yokugcina. "
Entliziyweni yeziyobisi zonke iziyobisi ilele kwizithako zendalo, nto leyo eyenza iinwele ziphila, zisempilweni kwaye zicwebeze. Umzekelo, idayi ye-aloxxi isekwe kwi-Palm kunye ne-coconut oils eqinisa iinwele zabo kwinkqubo yokugcina. Ngenxa yomxholo ophantsi we-ammonia (ukusuka kwi-1.5%), chroma ye-Aloxxi ayiyonakalisa nakwezona zinwele zibuthathaka kwaye azibangeli imvakalelo yomxhasi wesikali.
Isitayile se-Alaxxi sisibindi, i-chic, igxininise umntu onomdla kwaye wakhunjulwa ngokuqaqamba kwayo. .
Ukuqulunqwa okukhethekileyo kweemveliso ze-aloxxi ayisiyiyo kuphela inzuzo yophawu. UGeorge Schaeffer akazange atshintshe, kwaye amagama eepeyinti ze-alaxxi iipeyinti emva kwamagama eevardies ngamagama adlala kakhulu. Ngaba kunomdla wokupeyinta iinwele ngethoni b1 okanye i-E7? Kuyinto entle kakhulu ukuba umthunzi onyuliweyo ubizwa ngokuba "phupha laseFlorentine" okanye "lafika. Ndabona. Won! " Ukongeza kwi-Staring, i-Aloxixi inikezela ngoluhlu olupheleleyo lweenkqubo ze-salon, njengokubuyiswa kweKerati kunye nokubuyiswa kwe-keratin yokubuyiselwa kweenwele, kwimizuzu embalwa kuphucula ubume babo, amandla.