Kanye ekuseni ndivuke ngengcinga yokuba ndingacingi kakuhle: ngequbuliso ndingena kwingozi yemoto, ndiya kugula, ndiza kuqalisa ityebi okanye into eyoyikisayo kum? Kwaye andisayi kuphinda ndikwazi ukwenza izinto! "- Ivumile ngandlela ithile uSharon. Ngemini enye, inkanyezi ikhawulezile kwinkampani yeinshurensi. Umzimba wakhe, owawuyinto enqwenelekayo ngenxa yokukhululwa kwefilimu", I-Acress ithathelwe ingqalelo izigidi zeedola. Uhambo olungenasiphelo kunye nokuhamba komoya, uxinzelelo, abalandeli abanenkathalo okanye ubuhle bubekade busongeke kakhulu . Ukuba intombazana eqhelekileyo ilangazelela, iya kucaphuka kwaye ilahle i-jean endala, imodeli inokuthi iphulukane ngokuzenzekelayo isivumelwano esihle. Kuya kubonakala ngathi abantu bafanele ukufudusela eyona nto ibalulekileyo Imvumi yeyomntu, imvumi-izwi, i-mannequin-imilenze ihlala ibunjwe eHollywood. Abanganikwanga naliphi na i-Logic.
Ilitye leSharon. Ifoto: Cine cinezela / i-്todom.ru.
Umzimba njengobungqina
U-Lloyd's waseLondon waba nguvulindlela kwi-inshurensi ye-inshurensi yasekuqaleni, enye yezo nkampani ezazigqiba izivumelwano kunye nabakhweli "iTitanic". Ngokwedatha epapashiweyo kutshanje e-UK, imali iyonke iintlawulo yayizigidi zeepawundi. Kwiminyaka eliqela yomsebenzi wale qumrhu kwicandelo lemingcipheko ye-inokoric, abantu babeqinisekile ukuba banokufumana nantoni na kwaye kuye kwanto. Omnye wabathengi bokuqala be-Lloyd's yeLondon yayingumdlali we-vis ethe cwaka i-ban toppin. UBen waguqukela kwiarhente yokuqinisekisa ... i-squint yakhe. Wayesoyika kangangokuba ngalo nasiphi na isizathu sokuba anyamalale ukuba ikhontrakthi yenziwa kwinani elinomtsalane leli mali-amashumi amabini anesihlanu amawaka eedola. UBnyon wayekholelwa ukuba esi siphene semfesane inika umntu ukubaluleka kwakhe kwaye, silahle, wayephulukana nomtsalane wakhe. I-temples ezizalwe ngamagama aqhelekileyo. Kwaye wafumana i-squint ebutsheni bakhe ngenxa yengozi. Ukuqhelana nokukhunjulwa ukuba emva kogwayilo ngalunye lwengozi entloko i-Ben ibaleke isipili - jonga ukuba amehlo asaphukile.
Abantu bahlawula imali eninzi ukuhlengahlengisa ukuluma okungalunganga. Kodwa u-Merican Womedian uKen Dodd utshise uncumo lwayo Ebuntwaneni, izihlobo zam zikholisa i-ken ukukhwela ibhayisekile ngemehlo evaliweyo. Uvavanyo luphela lube luphelile: Inkwenkwe ibetha umda, yawa yabetha intloko yayo. Iziphumo zeso sithuba se-PE esidala saza saba ngamazinyo adumileyo esinceda i-ken emva koko yenza umsebenzi. Umculi weza kwincwadi yeGuinness yeGuinness-kanye, waxelela elinye icala lamawaka eenyawo kangangesiqingatha seziqingatha ezinesiqingatha. Iipleyiti zakhe ezinamahlaya aqhekezwe zizigidi zokujikeleza, kodwa izicwili ngokwakhe zikholelwa ukuba akazukukhumbula kungekuphela nje nge-wit, kodwa kananjalo, amazinyo amade, anamathela. Iinshurensi zamangaliswa, kodwa kukhutshwe ikhontrakthi. Kuyinyani, iDodd kufuneka ithathe uxanduva lokugcina ezinye: waphulukana nelungelo lokukhwela isithuthuthu, encancisa ii-lollipops kwaye ahlambe amazinyo amaxesha amathathu ubuncinci ngemini.
Ngenxa yomgaqo-nkqubo weinshurensi, umhlaba wafunda ukuba uTina Turner uyalixabisa izwi lakhe elingenakuthelekiswa nanto. Zombini "umakhulu welitye kunye neqela" exabisa izigidi ezithathu zeedola. I-inshurensi ye-TIIN yenzelwe ukhenketho lweYurophu, apho wayehamba notyelelo. Isifuba sikaGower sixabisa "i-nolcego" ngamakhulu asixhenxe amawaka eedola. Kwaye yonke i-stellar yomzimba wajika waba nento ebaluleke kakhulu: Inani lilonke le-inshurensi yabo yayisisigidi sayo. Intsomi ye-leendary gina lollobrigid ikwaxhalabile kakhulu ngolondolozo lobuhle bendawo yakhe. Ngo-1981, wafaka isifuba samakhulu amathandathu amawaka eedola. Ikhontrakthi yandisiwe minyaka le, ingcali ilandela ukugcinwa kweemeko zayo: Kulinganisa umgama phakathi kwesisu kunye nencam yesanda sentsimbi. Xa ihla kumfanekiso ocacisiweyo kwimvumelwano (ngamanye amagama, i-cust edumileyo iya kucima), uLlobrigid uyakufumana imbuyekezo ngenxa yayo.
Gina LOLLOBIDID. Ifoto: Cine cinezela / i-്todom.ru.
I-Acress jamie lee curtis yenye yosaziwayo, owagqiba kwelokuba anyamekele imilenze yakhe engenasiphako. Ngexesha lokuqhelanisa nevidiyo yentengiso yenkampani evelisa isitokhwe kunye neetights, iJamie yenzelwe i-inshurensi yesigidi seedola. Emva koko isenzo sakhe sabangela indlela eshukumayo. Ewe, iziBonelelo zeHollywood zazinxitywa, izama ukucinga ukuba ingakanani inkanyezi, ukuba, umzekelo, i-ankle inqunyulwe ngexesha lokucheba! Akukho mmangalisi ongaphantsi obangela ukuba isenzo somdlali odumileyo wesiNgesi ukuya kwi-cricket Merva. U-inshurensi! Ukuza kuthi ga ngoku, ayicacanga indlela yokubandezeleka i-mudeache ngelixa idlala ikhilikithi. Akukaziwa ukuba zeziphi izinto eziqwalaselwayo zikhokelwa nguTom Jones (umvumi othengise ngaphezulu kwekhulu le-disc) xa wacela umthengisi ukuba enze ilahleko yeenwele esifubeni. Ngaphandle kwesicelo esinjalo, inkampani yaya kwinkwenkwezi ukuya. Kunye neyona nto iphambili "yeinshurensi yobuhle" ehlabathini-kwibhiliyoni enye (!) Iidola - imvumi eyilelwe nguMariya kaMariya. Ugqibe kwelokuba anyanzelise "isixhobo sabo". Ngaba ucinga ukuba eli lilizwi? Unotshe. Imvumi iyakholelwa ukuba yimilenze. Ngo-2006, uMariya wangenisa ikhontrakthi yentengiso enkulu ukuba ithathe inxaxheba kule projekthi "iinyawo zikaThixo, emva koko imilenze yayo iphantsi yaqala ukubiza imeko yonke. Enye imvumi edumileyo - i-beyonce, eye yawa rhoqo kwinqanaba kwaye ngandlel 'ithile yaphula impumlo yakhe ngexesha lokusebenza, "ndaye ndagqiba kwelokuba ndiqiniseke kwixabiso lezilwanyana ezinamawaka alishumi. Nditsho nomfundi ophumelele i-Indoraine "i-Arii i-Arina Dski ichithe iinwele zakhe zibiza kakhulu - ngamashumi amathathu amawaka euround. Igolide yegolide-umxholo wekratshi lomdlali oselula. Uyakuthanda ukuxelela ukuba uchitha iiyure ezimbini ubuncinci ngosuku kwi-hairstyle yakhe. Kwaye abalandeli ngoku kwaye bafuna ukukhangela ukuba ngaba iintshebe zemvumi ziyinyani. "Kwenye yeekonsathi eMariupol, uhlobo oluthile lomfo waqhekeka ngokhuseleko kwaye wakhupha enye yeehagu ngamandla akhe onke, utshilo uAriina. Okwesibini bebengenalo ixesha lokuphendula. Ngeenwele zakhe, akukho nto ithambile, kodwa i-hairstyle kunye nemozulu ibichithiwe. " Ke ngoko, le ntombazana yagqiba kwelokuba izikhusele emngciphekweni.
Kodwa onke la mabali aphelile, afike eJennifer Lopez. Emva kokuba iimvumi ze-esile zaqonda ezona zintle emhlabeni, waba nexabiso elibizayo. Amashumi amabini anesixhenxe eedola-kula mali iLopeziz ixabisa inqaku lakhe lesihlanu. Kwaye ngoku nayiphi na "i-adventure kwi-esile" inkwenkwezi ayisoyiki. I-lavra ye-hollywood diva ayizange inikezele ngoxolo lweTV yeTV yaseRussia. Uyaziqhenya kakhulu ngamaqhosha ayo kwaye uthathe isigqibo sokunyanzela. Kuyinyani, ii-inshurensi zavuma ukucwangcisa ikhontrakthi kwiikhulu nje ezintathu ezingamakhulu amashumi amahlanu amawaka euro. I-Pop Marika ayihlonitshwa kangako kwihlabathi liphela, ke, ukwahluka kwamaxabiso kuya kuchazwa.
Ulonwabo olubizayo
I-inshurensi ye-inshurensi ye-inshurensi ngokwazo zivuya kuphela: Eyona nto ixhaphakileyo sisizathu sokuba umgaqo-nkqubo othengelweyo, kunokwenzeka ukuba umcimbi we-inshurensi uyeza. Kodwa intengiso evela kwizabelo zenkampani ifumana okuhle. Eyokuqala kwiimvumi zethu zikhusele "isixhobo sakhe sokuSebenza" - izandla - iGuitarist Viktor Zinchuk.
Viktor Zinchuk. Ifoto: iSergey Ivanov.
Inkampani ye-inshurensi yamzisa njenge-poltis yangoku yamakhulu amahlanu eedola. Ukusebenzisa imbuyekezo kwi-zingukuk, ngethamsanqa, akuzange kunjalo. Kwaye xa ixesha lesivumelwano sentengiso siphela, imvumi ayizange yongeze i-inshurensi ngokuhlawulwa kwemirhumo. Umatshini wokushicilela ubhale kakhulu malunga neNicolae Baskov, othengise izwi lawo kwizigidi ezine zeedola. Eli lityala lokuqala kwimbali ye-inshurensi yasekhaya, xa umzobi wagqiba kwenzelwa ikhontrakthi edweliswe kuyo yonke ingozi, ngenxa yalo ingozi yakhe inokubandezeleka. Ngoku, ukuba uNikolai akakwazi ukuya kwinqanaba, ukuba afumene ukwenzakala okanye akwazile kwimpazamo yabacwangcisi bekonisa, uya kufumana imbuyekezo enkulu. (Nokuba i-luciano pavarotti ihlawule italente yakhe kakhulu - isigidi esinye seedola.)
UVitas, osanda waba liqhawe lesizathu esikhulu ngokunxulumene nogqatso kwi-Cyclist, efaneleke kakhulu ngedatha yakhe yezigidi zeedola, ezivaliweyo kwi-fonitra - Ingcali ngelizwi livela kwilizwi eligcinelwe i-selin dion kwaye iMadonna. Ukongeza, ud ugqirha wakhe ulandela i-ligament yelizwi lenkanyezi.
Nangona kunjalo, kwezinye iimeko, i-inshurensi zakhanyela abathengi abadumileyo. "Umdlali owaziwayo wezemidlalo - umdlali webhola ekhatywayo waguqukela kuthi, owayefuna ukuqinisekisa isidima sakhe samadoda, kodwa asikhange siwenze umgaqo-nkqubo weinshurensi yakhe kwaye oku kubandakanya ukonakala kweinshurensi yeinshurensi yaseRussia uxelelwe ngokungaziwa. Xa uMadonna wagqiba kwelokuba anyanzelise ukubhabha, wayecetyiswe ukuba abe ngamandla omntu. Emva kwayo yonke loo nto, imvumi nganye yakhawuleza emva kwezigidi ezithandathu (!) Iidola. Ibali elifanayo lenzekile eVarlery Leondiev. Imvumi inqwenela ukuzikhusela kwingozi ngexesha lokutsiba kwinqanaba kwaye ucwangcise i-inshurensi kwisiqingatha sesigidi seedola. Kodwa umrhwebi, ukuba ukhulile malunga namadolo e-LeofonEv, wala ukubhalisa umgaqo-nkqubo kwinani elikhulu elingaka. Ngenxa yoko, kwasayinwa amawaka alishumi eedola. Imeko yolonwabo sele iphuhlile xa usenza i-inshurensi ye-Inshureki Klum. Inyani yile yokuba kwimodeli elungileyo yefashoni inesikhafu esincinci. Ungayiphawula, kuphela ukuba ubonakala umhle. Nangona kunjalo, abathengisi bagqiba kwelokuba isiphene esinjalo sinciphisa ixabiso lomlenze ofanelekileyo weHeidi. Ngenxa yoko, umlenze wakhe wasekhohlo wenze i-inshurensi ezigidi zeedola, kunye nelungelo - amakhulu amabini kuphela. Kodwa engenaloyiko jackie chan, owenza onke amaqhinga akhe, ngaphandle koncedo lwee-Cascadeders, alunayo inkampani yokuthenga nayiphi na inkampani - ukuba ngubani na ukuba umdlali weqonga owenzakeleyo?
Iakhawunti yobuso
Izivumelwano zeNkwenkwezi zisekwe kwimozulu ngokubanzi yeengozi kunye nezifo. Umahluko uqalisa ngalo mzuzu xa umntu odumileyo efuna ukuba yinxalenye yomzimba ebaluleke kakhulu kuye.
I-Claudia Schiffer. Ifoto: i-uftodom.ru.
Elona candelo liphambili ekumiseleni ubungakanani bembuyekezo iba ngumrhumo wabathengi kunye nokubakho kwesiganeko se-inshurensi. Emva koko, funda imikhwa yenkanyezi kunye nendlela yakhe yokuphila yakhe. Umntu osaziwayo ugcwalisa iphepha lemibuzo, apho aphendula njani imibuzo malunga nobudala bakhe, imikhwa emibi, izifo, isifo eluntwini kunye nesangqa sonxibelelwano. Umzekelo, ukuba umxhasi une-inshurensi nxamnye nonyukayo lobunzima, kuya kufuneka aphumelele ngeendlela ezahlukeneyo, emva koko acace gca indlela ekugqibelele ngayo. Emva kophando oluneenkcukacha lwengozi enokubakho, inkampani inokuseta inkwenkwezi kwiimeko ezithile. Kwilizwe lethu, umnini weinshurensi enkulu "yomzimba" ngumculi katya razumovskaya. Imilenze yakhe kunye nesifuba i-inshurensi ye-irhed ye-euro enesigidi, enokubangela ingxaki enkulu kwintombazana. Uthintelwe ngotyando ngeplastiki (ibele, i-livesuction, ukusetyenziswa kweekhrim ezichanekileyo). Okwesibini, kufuneka igcine ubunzima obusisigxina-iikhilogramu ezisixhenxe. Ngolungelelwano lokugcina umlenze, uKatya unyanzelekile ukuba anikezele ngokukhwela, akanakukhwela ibhayisekile, i-sking, sking kunye neerollers. Ukuba imvumi ayifaniyo kwinto enjalo, kuya kufuneka ahlawule isohlwayo.
Ngamanye amaxesha ubukho beinshurensi bunokusebenza inkwenkwezi kwinkanyezi. Emva kwesigameko sentlekele kunye ne-Madress Teresa Saldan, ethi i-maniac yabetha amanxeba amashumi amane nkozo, ehlonipha ubuso, iHollywood Diva iqalise ukubonakala kwazo. I-Claudia Schiffer yenze i-millings yezigidi ezintlanu zepolis. Kwaye nje ukuba i-inshurensi ibandakanye nebali elingathandekiyo. Inkwenkwezi ifihliwe kwinkampani yenqwelo-mafutha yaseFransi. Ngokwemeko yesiqendu sokugqibela emotweni apho uClaudia wayekho, iibhanti ze-Airbag zibangelwa emva kokungqubana. Imbono yokufumana ibhegi kwingxowa engaphantsi komhlaba ibonakala ngathi iyintombazana engenamtsalane, kwaye yafuna iphindwe kabini. Kwaye ukwala! "Okokuqala, ndiphendukela ukhuseleko lwehafu, kwaye okwesibini, umhlaba uphela uyaziwa ukuba ubuso bakho bububuso. Ke akukho nto uyiyoyikayo, "utshilo ummeli wenkampani. Ngethamsanqa, imbonakalo ye-schffer ayizange ihlupheke.
Oosaziwayo banokufumana nayiphi na i-whim, kwaye kuya kwenzeka ntoni ukuba kuya kwenza i-inshurensi engaqhelekanga inqwenela ukufa okulula? Kuyavela ukuba ithiyori inokwenzeka. Njengabameli beenkampani zeinshurensi, isivumelwano sinokugqitywa ubuncinci de kube sekupheleni kobomi. Isixa sembuyekezo silinganiselwe kuphela bubuchule bezezimali bomthengi. Kwangelo xesha, iindleko zohlobo olungelulo lweinshurensi ziya kuba ziphezulu kakhulu kunesiqhelo. Kodwa kuba abantu bethu bakukhethayo iintlobo ze-inshurensi, akukho mfuneko yemigaqo-nkqubo enjalo eRussia. Elinye ishishini kwintshona. Ke, umfazi oneminyaka engamashumi amabini anesiNgesi uNicole Jones walungisa i-inshurensi kwityala, ukuba ngequbuliso imbi. Ngenxa yoku, ulonwabo lwe-Nicole minyaka le inika i-inshurensi ye-inshurensi yoku-oda kwiipawundi ezingamakhulu amabini e-sterling. Ukuze i-inshurensi ihlawule imbuyekezo, ubungakanani obumiselwe yimali enamanani amathandathu, umfazi kufuneka aqonde ikhonkrithi engentle yabakhi abalishumi. Indoda yakhe yexhoba, o ... yena ngumakhi.
UValeria Nechaeva