Iingcali zengqondo zangaphandle zilandelelela izimvo ezilandelelanayo kumcimbi ophikisayo- abantwana kufuneka baqwalasele indlela okubhalwe ngayo. Ukwenzela ukunceda isizukulwana esincinci, iMattel, enelungelo lokufumana uphawu lwe-barbie, likhulule umlawuli weedoli ezintandathu ezinemithunzi eyahlukeneyo yolusu. Ngamnye wabo ubandakanyiwe ezimbini ze-wig-yindoda kunye nebhinqa, kunye ne-wadi ye-Widrobe evela kwi-skirt kunye nebhulukhwe.
Kwindawo yokukhululwa kweendaba, inkampani yathi lo ceka oorutyoli 'ukhululekile kwiilebheli "kwaye uphefumlelwe zizicelo zabantwana. Ngokutsho komenzi, basebenza neqela elithembekileyo leengcali, abazali, ogqirha, kwaye kubaluleke kakhulu, abantwana "ngexesha lokudalwa koluhlu.
ERussia, la dolls akanakulinganiswa. Abantwana bazama ukukhetha oonodoli, kwiimpawu zomzimba ezingenayo okanye umbono wabo ofanelekileyo ngokwabo. Ngokweenkcukacha-manani, malunga nama-70 abantu abangama-70 abantu baseRussia bafika eRussia ukusuka kwi-60s ukuya kwi-2000s ekuqaleni kweRussia. Xa kuthelekiswa nenani elipheleleyo, lincinci kakhulu, iidoli ezinobumnyama zinokulala kwizitsheni zeevenkile.
Ngokuphathelele ukungathathi cala ngokwesini, imeko iyafana: abantwana baseRussia bangathandi nokuba banjani na ukuba buzidweliswe ngokwabo. Umbutho uye wamkela ukumiliselwa "kakuhle, uyintombazana", "uziphathe njengenkwenkwe" njalo njalo. Njengezinto zomdlalo wedoli kunye nokutshintshwa kweenwele kunokuba zinomdla, kodwa umahluko oyintloko phakathi kwendoda nenodoli okanye abantwana abangathathi cala, abantwana abayi kuphawuleka.