Amaxesha adluliselwe xa uphawu lobuqu lwaludinga kuphela kubantu abazimeleyo. Ngoku, xa yonke into isonjululwa yimithombo yeendaba, uphawu lobuqu luyadingeka ngayo nayiphi na ingcali ejongene nabaphulaphuli abanzi: ukusuka kumgcini weenwele kunye neembaleki kwilungu leMveliso kwi-B2B.
Abaphulaphuli bakholelwa umntu ngaphezu kwenkampani. Abantu baguqukela ngokuzithandela kwiingcali eziye zacetyiswa ukuba ziphinde zithengise iimpahla ezibonileyo kwi-Instagram kwiBlogger edumileyo. Izindululo zobuqu zibangela ukuzithemba ebantwini enkosi ubudlelwane bobuhlobo nomntu abafumana isindululo.
Ixesha labantu, njengemisebenzi kaSteve, uMary Kay, Richard Branson, este Lauder, i-Ilon Maskis. Sithi "i-iPhone" kwaye sikhumbule imisebenzi ye-steve, sithenga i-cosmetics kwaye sifunde igama kunye nefani yomfazi odumileyo kwiphakeji.
Okokuqala wenza uphawu, emva koko uphawu lwenzelwe wena. Umntu othile lixesha elide efuna umsebenzi, angaphumelelazile angenasifa, kwaye kukho iingcali ezifumana izithuba ezikhethekileyo.
Kuyimfuneko ukwazi ngokucacileyo ukuba yintoni abaphulaphuli ekujolise kuyo. Ukuba uthatha isigqibo sokuba abaphulaphuli bakho 'ngamadoda nabafazi abaneminyaka engama-20 ukuya kwengama-50 ubudala abanemali, "yakha iphulo lokuthengisa lentengiso aliyi kusebenza. Abantu bafuna ibhlogger yokubhenela kubo, kwaye ingcali inokusombulula le ngxaki. Ke ngoko, kubaluleke kakhulu ukufunda abaphulaphuli bakho ekujolise kuzo kwaye bavelise iimpahla kunye nomxholo, nxibelelana naye. Oku kufuna uphando lokuthengisa olunzulu, umsebenzi wabaphathi beempawu kunye nabathengisi be-Intanethi. Kodwa ekuqaleni, kunokwenzeka ukuba usebenze ngokwayo, ekhokela incoko yabaphulaphuli bazo, ukuphendula ngokunomdla kwiimfuno zakhe.
Yintoni efunekayo ukwakha uphawu lomntu?
1) Yazi amandla akho kunye nobuthathaka bakho. Umzekelo, uphinde uphinde uphile ngohlobo oluthile lweshishini, kodwa ungabinamdla kakhulu. Ke, kuyimfuneko ukugxila kulwazi lwakho, izakhono kunye nezakhono zakho, kodwa zincinci zokuhambisa abaphulaphuli ngesiqu sakho, edlula umfanekiso kwaye uzama ukuphucula imbonakalo.
2) Ukumisela amaxabiso ayo kunye nentanda-bulumko ebalulekileyo. Umzekelo, une-vegan okanye i-fennist, okanye inkxaso yomzali wendalo - abantu abaneembono ezithile ngobomi bahlala betsala ingqalelo ngakumbi.
3) Yenza igama elihle. Oko kukuthi, abaphulaphuli bafanele bazi ukuba awuxoki, kwaye ngokubanzi, cinga ngomntu olungileyo nobekiweyo. Kodwa khumbula ukuba ngoku kuluntu ukuba "mnyama" kwabanye abanye banokuba "mhlophe" kwabanye, kunye ne-vice ".
4) Gcina iinethiwekhi zentlalo, zisebenze kwi-Intanethi. Kwangelo xesha, uthungelwano lwakho lwezentlalo kufuneka lube nembono entle malunga nawe njengengcali, ke, iifoto ezincinci ezivela kumaqela onxila kwaye zingenantsingiselo.
I-5) ijikeleze izangqa zobungcali. Okukhona unxibelelana nabantu bomsebenzi wakho, olona nxibelelwano luluncedo kwezentlalo, kwaye abathengi baya kuqala ukukucebisa kwi "Sarafan Radio".
Ukuba uthatha isigqibo sokwakha uphawu lobuqu, unomsebenzi omninzi, kodwa uya kuhlawula ngaphezulu, kuba ulinde ukuqatshelwa kwabasebenzi, impumelelo yentlalo nolwando olubalulekileyo kwingeniso. Eyona nto iphambili kukuyithatha ngetyala ngoxanduva olupheleleyo kwaye unganikezeli.