Ngomhla wonyaka omtsha, iMicrosoft yaqhubela phambili uphando phakathi kwabahlali baseYurophu kwinto abafuna ukufumana kuyo unyaka omtsha kwaye zeziphi izipho eziza kuzithenga. Iziphumo zophando zibonise imeko enomdla. Esona sipho sithandwayo kwihlabathi sasiyigajethi, simi kwindawo yokuqala kuluhlu lwezinto ezikhethiweyo ezibangela olona xinzelelo lukhulu. Imincili ibangela ukuba kuthathwe izixhobo ezisisiseko - abathengi boyika ukwenza impazamo kwaye bathenge isipho esingafanelekanga. Ukusombulula le ngxaki kwaye wenze ukhetho, abasebenzisi bafuna ulwazi malunga neyokuthenga kwi-Intanethi.
Isifundo seMicrosoft sigubungele amazwe ali-18 (kubandakanywa iRussia) kunye nabaphenduli abangama-7 500 (iipesenti ezingama-56 ze-4,5% yamadoda kunye nama-44% abasetyhini). Kwindawo yokuqala kuluhlu lwezipho ezinqwenelekayo, izixhobo zobugcisa yayizixhobo zobugcisa-zibambe uluhlu lwe-vish ye-78% yabaphenduli. Amadoda nabafazi baphupha ngesipho esinjalo. Kwangelo xesha, iipesenti ezingama-54 zabantu kunye ne-38% yabasetyhini bazi kakuhle into abayifunayo. Oku kubangelwa yimfundiso-yifowuni enesitayile okanye itafile yesizukulwana yokugqibela. Umzekelo, usetyenziso lweWindows kwi-Windows Ifowuni 8 I-Smartphones kunye neetafile, sebenzisa ubuchwephesha belifu ukuba banxibelelane nayo kwaye bafumane ulwazi olufanelekileyo- nangaliphi na ixesha naphi na.
Nangona kunjalo, ukuqiniseka okunjalo kweminqweno, nokuba ungayithobe kangakanani na, kodwa, ngokuchaseneyo, yenza ukuba umntu othanda ukuthenga izipho. Ke, i-39% yabaphenduli bathi eyona nto inzima xa ukuthenga izipho kukhetho lwegajethi, i-26% ikhathazeke kakhulu, ithenga iimpahla njengesipho, kunye ne-11%-ubucwebe kunye nokulinda.
Esona sizathu siphambili sokuthengwa kwezixhobo, kuye kwafuneka ukuba kuchithe ixesha elininzi ukukhangela, khetha nokuthenga isixhobo. Kwindawo yesibini akukho ngqiniselo kulwazi lwabo: phantse ikota yabantu abanoxinzelelo xa kuthengwa izixhobo zokuthenga, kubonise ukuba abawuqondi umahluko phakathi kwegajethi eyahlukeneyo kunye nemisebenzi yabo.
Nangona kunjalo, ngaphandle koxinzelelo xa ukhetha, abantu baseYurophu basafuna ukuthenga esona sipho sithandwayo soNyaka oMtsha. Olu phononongo lubonise ukuba ama-44% abaphenduli abaza kufumana kulo nyaka njengesipho sesixhobo, kwaye bacwangcise ukukhangela iingcebiso kunye neengcebiso kwi-Intanethi ngoncedo lwazo zonke iigajethi ezifanayo.
Ukongeza ekukhangeleni iingcebiso kunye neengcebiso kwinethiwekhi, abantu basebenzisa ngokuzithandela xa ukhetha igajethi kunye nabathengisi (i-36%), kwaye ama-33% acelwa ukuba abahlobo kunye nezihlobo. Kwangelo xesha, ukukhangela ulwazi ngokwabo ngakumbi kumadoda, kwaye abasetyhini bakhetha izindululo zakho.