Abahanga mu by'imitekerereze y'amahanga ubu bakurikiza igitekerezo gikurikiranye ku kibazo kitavugwaho - abana bagomba kumenya guterwa. Mu rwego rwo gufasha abakiri bato, Matel, ifite uburenganzira ku kirango cya Barbie, yasohoye umutegetsi w'ibipupe bitandatu bifite igicucu gitandukanye cy'uruhu. Buri kimwe muri byo harimo ibirindi bibiri wig - abagabo n'abagore, kimwe n'imyenda yose yo mu majipo n'ipantaro.
Mu itangazo ry'abanyamakuru, isosiyete yavuze ko uru ruhererekane rw'ibipupe "rutarangwamo Labels" kandi rwatewe inkunga n'ibisabwa n'abana. Nk'uko uyu wabikoze, bakorana n '"itsinda ry'ibihugu, ababyeyi, abaganga, cyane cyane, abana" bashinzwe urukurikirane.
Mu Burusiya, ibipupe ntibishoboka ko bikundwa. Abana bagerageza guhitamo ibipupe, kubimenyetso byumubiri bisa nibitekerezo byabo byiza. Dukurikije imibare, Abanyafurika bagera ku bihumbi 70 bageze mu Burusiya kuva mu myaka ya 60 kugeza mu ntangiriro ya 2000 mu Burusiya. Ugereranije nabaturage bose, ni bito cyane, bityo ibipupe byumubiri byijimye birashobora kubeshya hejuru yububiko.
Ku bijyanye no kutabogama k'uburinganire, ibintu birasa: abana b'Uburusiya ntibitekereza ku buryo bwo kwitirirwa ubwabo. Umuryango wageze kuri kure forelation "neza, uri umukobwa", "witware nkumuhungu" nibindi. Nkibintu byumukino wigipupe gifite imisatsi yo gusimbuza birashobora gushimisha, ariko itandukaniro ryibanze riri hagati yumugabo numugore cyangwa udafite aho tubogamiye, abana ntibazagaragara.