Ibihe byarashize igihe hakenewe ikirango cyihariye kubantu bamenye gusa. Noneho, mugihe ibintu byose byakemuwe nibitangazamakuru, ikirango cyawe bwite kiba ngombwa ko umuntu wese ufite ubuhanga bwo guhangana nabamwumva: kuva kumusaruro no gushimangira umuyoboro kuri manicure umuyobozi wibicuruzwa muri B2B.
Abumva bemera umuntu kuruta sosiyete. Abantu bahindukirira inzobere basabye bamenyereye, kandi ntimutekereze kugura ibicuruzwa byabonye muri Instagram kuva kuri blogger izwi. Ibyifuzo nkibyo bitera ibyiringiro mubantu bakomeje kumva umubano wihariye numuntu babonye icyifuzo.
Igihe cyabantu-ibirango, nk'Imirimo Steve, Mary Kay, Richard Branson, Esste Lauder, mask. Turavuga "iPhone" kandi twibuke Steve Jobs, tugura amavuta yo kwisiga tugasoma izina namazina yumucuruzi uzwi cyane mubipaki.
Ubwa mbere ukora ikirango, noneho ikirango kiragukorera. Umuntu nigihe kirekire ashakisha akazi, aratandukanye cyane, kandi hariho inzobere zivumbura imyanya.
Birakenewe neza kumenya neza ibyo abashaka. Niba uhisemo ko abakwumviriza ari "abagabo n'abagore kuva ku myaka 20 kugeza kuri 50 bafite amafaranga," kubaka ubukangurambaga bwiza bwo kwamamaza ntazakora. Abantu bashaka blogger kubasaba kugiti cyabo, kandi inzobere irashobora gukemura iki kibazo cyihariye. Kubwibyo, ni ngombwa cyane kwigira abumva intego kandi utange ibicuruzwa n'ibirimo, ukamuhamagara ku giti cye. Ibi bisaba ubushakashatsi bukomeye bwo kwamamaza, umurimo w'abayobozi b'Ikirango na Borketers. Ariko ubanza, birashoboka gukora ubwayo, kuyobora ibiganiro nabateze amatwi, bimusubiza cyane ibyo akeneye.
Niki gikenewe kugirango wubake ikirango cyawe bwite?
1) Menya imbaraga n'intege nke zawe. Kurugero, urazi neza mubucuruzi runaka, ariko ntibikunezeza cyane. Nibyiza rero kwibanda kubumenyi bwawe, ubuhanga nubuhanga, ariko bike byohereza abumva hamwe nawe, uhambire ishusho kandi ugerageza kunoza isura.
2) Hitamo indangagaciro zayo na filozofiya ikomeye. Kurugero, uri vegan cyangwa igitsina gore, cyangwa umufasha w'ababyeyi karemano - abantu bafite ibitekerezo byihariye mubuzima burigihe bikurura byinshi.
3) Shiraho izina ryiza. Ni ukuvuga, abumva bagomba kumenya ko utabeshya, kandi muri rusange, tekereza ko uri umuntu mwiza kandi wiyubashye. Ariko wibuke ko ubu muri societe ko "umukara" kubantu bamwe bashobora kuba "umweru" kubandi, naho ubundi.
4) Komeza imiyoboro rusange, kugira ingirakamaro kuri enterineti. Muri icyo gihe, imbuga nkoranyambaga zigomba kuntera ubwoba kuri wewe nk'inzobere rero, amafoto mato avuye mu mashyaka asifuriya kandi adafite akamaro.
5) Kuzenguruka inzego yabigize umwuga. Uko ushyikirana nabantu bafite umwuga wawe, amahuza yingirakamaro, nabakiriya bazatangira kugusaba kuri "Radiyo ya Sarafan".
Niba uhisemo kubaka ikirango cyihariye, ufite akazi kenshi, ariko uzishyura ibirenze, kuko utegereje ko uzwi, intsinzi mbonezamubano kandi yiyongera cyane yinjiza. Ikintu nyamukuru nukujyana ikibazo ninshingano zuzuye kandi ntucike intege.