During the Great Post, everything is becoming popular, to which they usually do not pay attention: different cereals, soy products, alternative milk. Outside this time, vegetarians buy such food, but in the post of her we are glad and those who usually eat meat and dairy products. Stores sharply raise prices on shelves with relevant products, and sometimes even go to more sly tricks. Ren-TV writes that the basket with the same set of products in a lean version costs 2 times more expensive. Want to know what stores do you earn and lose money you?
See also: The beginning of the Great Post - where did this tradition come from?
Separate shelf with products. In each supermarket there is a department called "Healthy Nutrition". Typically, food has been collected for diabetics, where ordinary sugar is replaced by alternatives safe for them. True, the stores are expanding these shelves, already putting vegetable oil with them, buckwheat cereals, nuts, dried fruits - all that is usually not considered to be dietary food. How it works: a bright banner is fixed above the products, usually green, with a heading like "perfect for fasting." People, not wanting to spend time, come to this shelf and take everything that is there, even not paying attention to prices.
A bright banner is fixed above the products, usually green, with heading like "Ideal for fasting"
Stickers on the package. "Without cholesterol", "without an animal protein" - such stickers can reach the absurd when they are fixed over, for example, seasonal oil, where in principle there can be no animal fat and protein, because it is produced from vegetable raw materials. The law can not control such tricks, because in fact the manufacturer does not deceive us when he speaks of such things. But at the same time, the brain reacts to such stickers positively, considering this product more useful than its analogues.
Long composition. Another trick of the brain is negatively responding to the presence of codes of chemicals in the composition of the product. For comparison, will the E100, E150, E322 scares you? But this is just turmeric, caramel and lecithin - absolutely safe products. Not all manufacturers understand that the buyer subconsciously negatively perceives the long composition and abundance of code names. At the same time, "for quality you need to pay", so you will take the product that is more expensive, but the composition of which you are understandable.
Vitamins next door. Since childhood, we raise us that the meat needs to eat for health. And if we, still young people, we can read research and understand that scientifically is not reinforced by anything, the elderly people during the post are very easy to sell unnecessary dietary supplements. Multivitamin complexes can be sold next door to ordinary products, and therefore the stores use this trick and put them next to the shelves with post hostesses. Remember: Almost all vitamins are poorly absorbed when taking out food and injections, and therefore there is no point in the bad puddles.
Almost all vitamins are poorly absorbed when taking out food and injections, and therefore there is no point in the bad
Attractive picture. Let's be honest: not so many people who observe the post for religious reasons. Increasingly, people perceive it as a diet, and therefore, when choosing products, they can easily attract packages with slender girls, inscriptions about almost zero calorie and so on.