The "trigger" for our research was the beauty contest Highscreen.
During the whole year, the Russian brand of smartphones in the social network VKontakte holds a monthly contest among girls. According to the conditions, the girls send their hottest photos, and the winner is chosen according to the results of universal voting. The participant can be from any city, with any forms and without model experience.
White photos - yes, really, there are also burning brunettes in swimsuits, and gentle Naboki lolitans in an embrace with books (who passed the values due to age and they already have 18, naturally) - in general, Lady for every taste - after all, HighScreen argue That an absolutely every girl can participate in the competition.
But is it? And can she win? After all, in the group of the competition, a lot of different accusations towards the organizers that everything was bought, or that the winnings are only possible by the price of "dates with the jury".
Tell me, is it really. At first, we interviewed several girls who were winners in this competition. They are truly from different cities and argue that they did not try to bribe the organizers.
After that, we decided to ask the competition organizers, and immediately came to the head of the project Ksenia Lukyanov from Planb Group advertising agency.
"When another winner comes to us, I tell her -" Everything is only through the bed and sleep with me. " After that, the girl freezes, and after 30 seconds it exhales, and the tension is replaced by a smile. After all, this is a joke! It becomes ridiculous that you need to sleep with a girl. And, although, our jury consists of 50% of the girls, we are very picky and demanding about applicants. "
But the opinion of Anton Belova, Head of the Highscreen Marketing Department:
- "We take not models, for models there are our contests. We take ordinary girls, and they do not always have perfect parameters. Participants are simply attractive girls, and videos are proof of that. It shows them that participants are not professional models, but for us it is even more interesting. "
So why do the girls really get awards? And why videos of such a frank content? "
Oleg Mikhailov, Creative Director of the Planb Group dispelled our doubts:
- "First of all, we rely on the needs of the audience. And yes, who will watch videos, how does a girl walk in the park in the park? It does not labeam either the audience or us. I want a living interest, even if we will scold us. In general, there was already an incident with two major bloggers, which were on different sides of the barricades - one was for, the other - against our vision. And this is normal, because the number of views of the clips on YouTube has long passed for half a million, and with such quantities there will always be unhappy.
Why do girls get the opportunity to see themselves on the other side of the screen? As it was stated - for beauty. And even the fact that in August, the girl from the TV project House-2 was defeated, is an absolutely honest phenomenon. As it turned out, we understood who before us, not immediately. Pre-taking the rest, we left 5 contenders. After that, along with colleagues from Highscreen selected a girl with an unusual appearance. We still had no such. And then Ksenya said she from home-2. Honestly - we were glad, because in the choice we did not make a mistake. "
Believe or not believe in the honesty of the competition - the case of everyone, but many facts really agree. Every month, Highscreen Highlights the Prize winners - a smartphone. There are still 3 stages, and therefore any girl from Russia can participate, become the owner of a new smartphone and claim a paid trip to Sunny Greece.
If you take part and win, or vice versa - learn about the trunk, contact us. This will be a reason for the new article.
And by the way, here is the last roller. Pretty pretty.
https://www.youtube.com/watch?time_continue=1&v=k8on-dd5sam
You can take part in the competition by following the link:
https://vk.com/miss_highscreen.
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