Fashion trend: Nike Air Max

Anonim

They are carrying millions of people all over the world, and not only in the morning jogs and classes in the gym. Nikes can be found in the cafe and in the club, and even on fashion shows. Why did the sports shoes become a symbol of free-style Casual and what to wear Nike sneakers?

Fashion and sport have long ceased to be mutually exclusive concepts. On the podiums, those things that previously did not leave the limits of training sites and stadiums appear more often. Polo T-shirts, sneakers on a wedge, sweatshoes - all this and much more entered our life thanks to sports. It is not surprising that from sports equipment, with stops on street parties of graphifers, moved to the casual wardrobe and "Nike".

Nike sneakers, and above all models from the AIR MAX line, have become a breakthrough in the sports industry thanks to the innovative development of the NASA Frank Rudi engineer - a special technology that allows you to improve the depreciation properties of the shoes. The invention was a special polyurethane container with compressed air, which is inserted into the sole. The first pair of shoes with such an insert was released by Nike in 1987 - this was the famous Nike Air Max.

Perhaps sneakers would never have been so popular if it were not for the original design. According to the idea of ​​Tinker Hatfield, a designer Nike, a transparent "window" was made in the sole, demonstrating the operation of the airbag. This attracted buyers - if the company went to it, then sneakers really "work".

Surprisingly, but for more than 20 years, Nike Air Max has been the main trend of street fashion, and their popularity is constantly growing. In 2013, "Nikey" in the air sole acquired the status of "extrastrase" shoes. This means that now they are customary to wear not only with sportswear, but also with everyday, business and even from the evening! So far, only some fashion bloggers have ventured on such experiments, but the beginning of the trend is required. The main thing is what should be remembered if you are going to wear Nike Air Max, "thanks to them, your appearance is instantly transformed. In the eyes of others, you become younger, incent and creative, so support this "game" and add a couple more bright accessories to your image.

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