In September, the first boutique of Daniel Barren opens in Moscow

Anonim

The Daniel Barren brand was founded in 1998 in Amsterdam, when several young jewelers united efforts to challenge the well-established rules of "classical luxury". They created a new trend in jewelry fashion - Casual Diamonds, diamonds for every day. The main idea of ​​this approach to decorations is that diamonds cease to be a privilege of secular life and closed techniques and now appear anywhere at any time of the day - when this will want their owners. The movement "Against the current" in the jewelry fashion was the use of Daniel Barren in their decorations only natural, non-refined stones.

The constant search for special types of cuts led the founders of the brand to Russia, home the world's best diamonds and the world's leading technology in the world. Soon, the production of the full cycle was moved here. And now the first boutique opens in the "Gimenti" trading gallery Alexander Udodov, which is located in one of the most prestigious regions of Moscow. Gallery occupies a legendary building in which the famous wedding salon was located in Soviet times. Alexander Udodov became its owner in December 2011. It carried out a large-scale reconstruction of the shopping center and made it one of the leaders of the Moscow Luxury Trade.

Such famous brands like Brioni, Aminarini, Amina Rubinnaci, Max Mara, BML, Castello d'Oro are already represented in "Gimenta". "To succeed in the Luxury segment, several rules must be observed: to be extremely attentive to small things and details, have a subtle sense of style, have an impeccable professional reputation and, of course, good to build good personal relationships with business partners," Alexander Udodov told.

Alexander Udodov is known as a major developer, along with the "Himen" he owns the trading gallery "Yakimanka, 26" in Moscow, several shopping centers in the Moscow and Kaluga regions. A businessman implements an import-substituting project for the cultivation of fresh champignons "Mushroom Rainbow", which in the year has entered the market leaders in terms of production. In the autumn of this year, Alexander Udodov ends the construction of a new balneological health resort in Belorechensky district of Krasnodar Territory. Alexander Udodov also owns a large logistics German company VG Cargo.

Olga Protopopova

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