Conceptions of the Beauty Industry: tricks of the salons for which you are hung

Anonim

Monthly women spend thousands of rubles to maintain their beauty. Smoked businessmen know what words can be pressed on a sore place and make the customer pay for additional services or become dependent on a specific procedure. I decided to prepare you for phrases signing that it is time to change the beauty salon and the master.

"Wow, you have such dry tips!"

When you sit down in the chairs of the hairdresser and it estimates the state of your hair, the power of marketing is entering into business. Most pseudo specialists immediately convince you that the ends are "killed" with a hairdryer and laying means, and the length is unevenly painted. After that, you either impose unnecessary procedures or caring additives to the dye, and then show the perfect result. In the subconscious, the image of Colorist as the Savior of your foresters is fixed, and you become his constant customer - every second hairdresser enjoys such a trick. The truth is that the real master will make photos of hair from behind and will show exactly where he sees the distortion of uniformity of color, and it will not be allegedly accused of your previous hairdresser in non-professionalism.

Master should not aggressively criticize your appearance

Master should not aggressively criticize your appearance

Photo: unsplash.com.

"Hardware manicure, plus alignment, plus ..."

A complex price list, where the cost of the service has to summarize from a variety of components, only confuses the client. The reasonable owners of the salons have long included consumables and the entire list of manipulations - from removing the material to the alignment - to the final cost of manicure and pedicure. The same applies to the haircuts with staining - washing the head, drying and stying should also be included in the price of the procedure. Another trick is to mix the coloring compositions behind the screen: unscrupulous colorists often replace European professional brands on Russian ammonia analogues, masking the unpleasant odor of the oxidizer with a flower sneeling. These high-class salons differ from the basement hairdressers: paying for the service above average, you must get the appropriate level of service and do not ship your head unnecessary information.

"You know, only today we have ..."

As soon as you leave the procedure, the administrator invites you to purchase a subscription for yourself or a friend, arguing this akitsa in honor of the birthday of the salon or the approaching holidays. Know that such a trick is another marketing stroke, designed to develop a client base. Salon, in which visitors go to the flow, does not make 40-50% of discounts and special offers, maximum - launches a system of personal discounts in the amount of 5-10% for regular customers. The only exception is discounts in honor of the opening of a new network salon: here really makes sense to purchase a subscription at a reduced price. The owner makes a discount not because of low quality, but in order to collect funds for completing the repair and launch of the PR company of the new point.

"I am a regular client of this salon ..."

You can trust the reviews of bloggers and stars only if they celebrate the salon from month to month in Storsith Instagram, showing the result of the work of the masters. If a popular person is constantly advertising different beauty salons, her words do not cost anything - this is not a honest recommendation, and the post in exchange for a free procedure. Especially careful need to be with cosmetologists: they are worth going only on the personal recommendation of the person you trust. After all, it is much easier to restore the spoiled hair color and the manicure every day than cure the skin from rashes after an unqualified cosmetologist.

Specialist can advise, but not selling you to care

Specialist can advise, but not selling you to care

Photo: unsplash.com.

"I bought myself at home exactly the same shampoo ..."

If you go to the same master from month to a month, with which they communicate with your friend, then his advice is exactly able to wind on the mustache. But to the person to whom you got for the first time, it is worth treating her caution. As soon as he tries to sell you a set for hair care, hands or something else, in which your skin allegedly needs, you can immediately change the wizard. An adequate specialist can advise you tool and give it to the house, but definitely will not arrange the "store on the sofa" at its workplace.

And what tricks did you come across? Tell us in the comments.

Read more