But it means this name is exactly what means: the goods of the most famous brands can be bought in the famous department store in Milan prices. In fact, everything is serious: analysts every morning testly check whether the cost of collections in both cities coincides. We checked together with them - this is true.
Recall that last week, Milan's days in Moscow took place in TsUM. On November 10, an informational bureau was solemnly opened on the first floor of the department store, where Muscovites could receive any information about the city and about the upcoming Expo 2015 exhibition. And the Milan price week has become a logical continuation of this event. The Central Committee actively cooperates with the Embassy of Italy in Russia, hosts Italian designers and cultural figures. As the mayor of this Italian city of Juliano Pizapia said, "it is the Tsum who expresses what can be called Italian fashion, while being a department store, where there are a lot of guests and buyers."
Visitors in the department store, despite the weekday, quite a lot. Basically - women (who, however, doubted much love to the beautiful on the side of the weak gender).
Several ladies are considering Tory Burch cosmetics - each costs 8490 rubles (140 euros). "Grandma, what, give?" - argues out loud one of the girls. "Yes, buy and yourself too, after a few days there will be no such price!" - says her girlfriend. And in the cosmetics, the spirits of Dolce & Gabbana are asked (3580 rubles, 60 euros) and lipstick Shiseido (1370 rubles, 23 euros).
Burberry shawls in the department store now 18,450 rubles (310 euros). One of the visitor, a very young girl, in doubt: probably, for her such the amount is Velika, but on the other hand, it is clear that I really want to get a brand thing.
Consultants professionally and benevolently talk about fashion trends, give recommendations to customers. Knowledge of these they take, of course, not from the head. Representatives of each brand regularly conduct staff training: they talk about the features of cut, design, combinance of materials and colors.
I, confess, always believed that the clothing sold in the TsUM is intended mainly to "at the exit", but no way "for every day." Just did not understand: Well, how can I "sit" at meetings and in public transport such beautiful things, almost works of art? But, as it turned out, designers learned to "mask" luxury products under things for everyday socks. And the trend of the coming season is comfort and unusual.
The consultant recommends that I pay attention to the classic Gianvito Rossi boats with transparent silicone inserts. Now they are in TsUM (as well as in Milan) about 25 thousand rubles (430 euros).
Gennady Cherkasov
In the Corner of Stella McCartney, the "Autumn - Winter" collection is widely represented, a lot of warm knitwear. So, for work, fashionable women's trousers made of alpaca wool are perfectly suitable - 33 thousand rubles. (560 euros). It would be nice to buy a cozy sweater for 23 thousand rubles. (390 euros). "Stella McCartney adheres to natural materials, never uses skin - fights for the preservation of our planet," explains the consultant.
Or, for example, the Milan brand MARNI - according to the consultant, "very, very Milan", that is, the is-good in good sense. "The glance fell on a chic sweater, which would appropriately look at the service and at the party, - 32 thousand rubles. (540 euros).
- We make purchases in accordance with different life situations. There are also casual wear, and cocktail options, extravagant island things, evening outfits, clothing for sports and recreation, "says one of the sellers.
The "male part" also presents the best collections. Wonderful gift to the boss - Ermenegildo Zegna ties: 8900 rubles (150 euros). Well, a loved man is worthy of a magnificent costume - "Two" (112 thousand rubles, or 1900 euros). "Badge" on her shoulders, sleeves, slice - everything is as it should be not to deform things during transportation.
In general, the Central Committee is like a living organism. In it all the time updates are: new "corers" appear, collections are rapidly replaced, the autograph session is held. In March, Monica Beluchchi, Dolce and Gabbana came in March - opened a new "Beauty Corner", the world's first cunner jewelry, and also represented the "bag of the year." By the way, it is this accessory that is now on the ridge of fashion. Handbag "Monica" in different variations this week can be purchased for 78 thousand rubles. (1320 euros). However, the accessory of this level is the thing rather, the status. It looks good and handbags that cost several times less. Say, the product from Diane von Furstenberg (18 200 rubles., 300 euros). Clutches of the same brand are 12,800 rubles (210 euros).
In general, the action applies to female, male and children's clothing, as well as accessories from the autumn-winter collection 2014-2015. Prices will be valid until the end of the week (the last day "Sales" - November 23). With any purchase, bonuses are still accrued: black card holders - 10%, orange and white - 5%.
Similar shares of the Central Committee holds regularly. So, from August in TsUM, they announced the sale of bags at European prices, and the Swiss prices were installed on the jewelry and the clock, which are relevant today. We will wait for the store will still please Moscow fashion.
Olga Mikhailova
Singer and actor Valery Leontyev:
- It is wonderful that the Central Committee provides the opportunity to choose their clothes in the soul and in accordance with international fashion. Milan's days in Moscow and a week of Milan prices in TsUM show that Russia is not divorced from European ideas about fashion. And it is very good that in today's, rather difficult moment, when Russia, Europe and the United States exchange sanctions, still retains the ability to buy things of the same quality and at the same price without leaving abroad.