After the introduction of Quarantine, everyone noticed that the number of people making live ether had increased in Instagram. While Celebritis responds to questions of fans, entrepreneurs are perplexed: "Is it really interesting to someone?" Yes, it is interesting, but only if you are a popular person. At this time, it is worth paying attention to a live ether as a means of communication with potential customers, but choose more interesting communication formats. This material will share the ideas that your subscribers must involve.
Invited expert
You cannot spend the ether for themselves and bring people to 30-40 minutes, invite a competent person to it. It is not necessary that it will become a technologist from your production of sawn timber - such content is not interesting to the average person. Call the doctor who will tell about the coronavirus and will make predictions, a psychologist who will help to cope with stress, or any other specialist. At this time, not those who remain within their sphere won, but those who know how to find a common language with the audience and meets its needs. "The lives of the lives are well helped in warming the audience, sales - they are going to the most loyal audience. For the time, while you communicate with them, they penetrate you and remember you, and later they put huskies, comment on the posts and buy your products, "notes the career expert Anna Sinalev.
thoroughly get ready for direct ether
Photo: unsplash.com.
Master Class
If your business is associated with the creation of a home decor, floristry, cosmetology and all that assumes manual work, use this time to be good. Announced a direct ether in the account, which will be dedicated to self-massage of the face, cooking dinner for the whole family, creating a decor from undergraduates - all these topics are relevant for your subscribers and at the same time advertise you as a specialist. During the air, try to explain the most clearly to people that they need to do in what sequence, and at the end of the video, put a call to action - this is a phrase that will offer them your services. For example, "If you don't want to cook yourself, but you have saliva from this dish, order the delivery of food in our restaurant on the link in the profile header or by phone number ...". Save the livestock in the account and additionally do cutting for IGTV.
Excursion for production
At the time when people are limited in movements, they adore virtual excursions. When museums and European cities in video format will be bought, just your tour of the production of toys or a plant running for the food delivery service. So you will go to direct contact with a potential buyer and show him, with what answer is you able to fulfill his order. Try to accompany the ether interesting facts and answer questions that people will write in the comments - this will help you a assistant who will shoot you on camera. "From the point of view of sales, there is a" three-touch "theory, which claims to at least three times to communicate with its potential client until it is buying your product. Communication may not only be in a direct call format, but also assumes webinars, live ether, free mini courses or trial lessons. If you competently plan direct ethers and regularly hold them on your audience, then you can get good sales on the third air, "the entrepreneur and the author of the career project Anna Sinaleva is confident.
Expert Womanhit.
Photo: Anna Sinaleva
Interview with a star
Do not forget about the infoensors - those people you have ever attracted to advertising your product or with whom your company has similar goals. Write these people to direct or email with a proposal to conduct a joint live broadcast. Your task in it will not advertise a product, but the manifestation of its competence in the matter that everything will say for you and make people learn more about you. You can talk in an interview format or master class. So, if you are a manicure master, write a blogger promoting femininity in any conditions, with a proposal to tell and show how to make a manicure at home. With a lack of content, even popular person with joy agree to cooperation and do not ask for money in return to PR on their page. "Esters actively use bloggers to exchange an audience. It cannot be argued that many people will go to another to another, but those that will go, will already be aware of the subject of your account. Again, it will increase the involvement, "the expert notes.
Live photo session
People of creative professions should also be bored - now for them a great opportunity to show their skills of work under any conditions. Take the camera in your hands, call the model and live after shooting with an unusual concept - it may be lav-stories, fesh or snow. Alternatively, then you can immediately show how to process snapshots in a professional program. Take treason the fact that everyone who learn to the end of the ether will receive free author's presets for processing pictures from you.