The global pandemic is a complex test for each person. At this time, more than ever, it is important to support those who are with you near, and not forget about other people, daily workers for the benefit of humanity - doctors, donors, volunteers. LG, together with the designer Igor Chapurin, released a collection of T-shirts for the volunteer community to show that each good action of these people leaves the mark in history - saves life and makes the world of kind. A distinctive feature of the design is not only a beating heart, but, most importantly, fingerprint. As Igor noted: "This is a trace of good, which a person introduces the health of other people."
Stephanie and Dmitry Malikov
Photo: Materials press services
According to the authors, the imprint becomes a symbol of good and hope, and wearing a DNA of the most collective donor, which saves life, making it free and leading. Initially, the fingerprint image was a distinctive feature of the Summer Collection of Igor Chapurin, carrying the DNA brand Chapurnin itself - the personal contribution of the entire team into the creation of new fashion models of clothing, that is, the imprint of the team and Igor himself, whose imprint was accompanied by a signature. Within the framework of the unique project # of the embedding of Igor, who himself repeatedly handed over blood, acquired even deeper importance, becoming a reflection of the very essence of donation - no equiforms of people who do not regret the help of strangers. According to the designer, Igor Chapurina: "If you can help a person, you must do it. Even unfamiliar people are connected, and donation is an excellent example: you sincerely help a person who seems to do not even know. Created by us # DNABOOD is an expression of your own, sincere position. By joining this project, becoming a blood donor, everyone will leave an imprint in the fate of another person. "
Julia Baranovskaya and Artem Arshavin
Photo: Materials press services
The LG project was supported by Russian stars, popular both among young people and older people: Stephanie and Dmitry Malikov, Lisa Arzamasov, Elizaveta Peskov, Yulia Baranovskaya and her son Artem Arshavin, Olga Orlova and others.