Artificial fur appeared after World War II, because at that time it was impossible to afford the animals of fur. People engaged in survival and restoration of their cities. Before the fashionistas of that time did not have any questions that wear. Artificial fur coats were wore with studs and down shawls on their heads. The fur of that time performed the function of the warming element and the beauty of Soviet designers thought last, so the models were heavy and monotonous, without unnecessary details and decorations. It was then that the word "Cheburashka" came into use, that is, the thing that looks like a soft toy.
In the USSR, in the 1960s, a thaw began, and the styles sewed their fur coats themselves, trying to make them the most of them from the magazines. In fashion there was a leopard print and huge fur hats. The fur business was almost absent. Dear animals of fur could afford only very rich people. They were shy to wear, because it was about the views and caused a lot of discussions: it was drawn up, "no money peeled" and so on.
Artificial fur looks like natural
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The trend on artificial fur could have been further developed, but it was in the 70s around the world that animals of farms began to appear, on which the values of the valuable fur animals were specifically grown. For further killing and producing fur. And began a boom on fur coats. Each self-respecting resident of the Soviet Union had a doodle and mink coat in the cabinet. For poor sewed models made of dog wool or ondatra. All this Soviet beauty was accompanied by large loving hats and studs. Women adored their fur coats and copied the images of world stars, as well as the first ladies of the state.
Further more. In the 80s, the fur coats included in the floor. They were expensive, because for their production it was necessary to destroy a huge number of animals. On the podiums flavored models with huge fur plumes. What did those who could not afford gorgeous designer outfits do. Sewed them themselves. They bought an artificial fur, discharged magazines and houses under the cover of Nights sewed. This, of course, was not always successful experiments, but it was then that the first attempts to create an ecosube appeared.
In the early 1990s, the world spoke about the ecology and salvation of animals. The scale of the production of animal fur has achieved such sizes that the whole types of fur animals were under threat. Greenpeace was greatly popular, the activists of which went to the mod weeks in Paris, London and New York and watered the unfortunate owners of animal fur paint and jam. At the end of the XX century, humanity realized that if they move on at the same pace, there would be no one furny animal on Earth.
Such coats are warm and fashionable
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The popularity of one or another trend begins on the podiums and in famous fashion houses. One of the first in 2006 was Vivienne Westwood, which completely refused animal fur. Since the beginning of the 2010th, this trend has been captured by Ralph Lauren, Armani, Calvin Klein, Tommy Hilfiger, Stella McCartney, and many designers became members of the popular FUR FREE Alliance organization, the purpose of which is to stop the unjustified (yes, it is "unjustified") cruelty In relation to animals around the world.
When Gucci joined the move in 2017, the world realized that there were no roads back, because the brand, which for many years she sewed the best fur manto in the world, said that only Ecomek would now use. In Russia, one after another designers began to pick up a fashion trend and try to sew models from artificial materials. But the problem was that at that time Belarusian fur was very different from, for example, French. And the first models were not always beautiful and sophisticated. Plus it was seen that this is a fur coat from artificial fur.
Even Sobchak moved to artificial fur
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In the heads of Russian women, a stereotype was sitting for a long year that natural mink coat is expensive and rich. The reason for this was heavy times when it was simply impossible to get good and beautiful clothes. And as soon as the curtain opened, fur coats were poured into the country for every taste. While the whole world smoothly switched to artificial materials, we had a fur in the trend itself.
But since 2011, technologies appeared in the world that brought artificial fur to a new level. French company Tissavel at the production of Donglim its leader. Artificial fur are softer and smooth, they easily carry the differences in temperature and humidity. In an artificial fur coat, it is not scary to get under the ice rain. Fur can even be washed. And all this in a very democratic jacket price.
Today, designers are experimenting in plenty. In fashion again, Oversiz fur coats, which cover their own owner to the head. Do you just imagine how much animals went to the production of one such product?
Artificial materials allow you to experiment with color, texture and textures. Designers are climbing fur into plastic bags, appliques are squeezed, draw frescoes and sew precious stones. Ecoshuba suddenly became a palette for self-expression. And now the fashionista does not seek to buy a fur coat "under mink or lobe". They are interested in carrying a product that looks like an artificial one. Thus, a woman can express his position, to declare that she is against the murder of animals for the sake of momentary beauty.
Well, about beauty. Of course, the last generation Ecoše is amazed by their grace and "wealth." French Ecomech Tissavel allows you to create models worthy of a red carpet. Women in them feel the queen. Finally, Ecomech ceased to associate with Cheburashi.
Loved colored coat and valery
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By the way, in the youth fashion of recent years, the trend on the "Cheburashek" is gaining momentum. In the trend coat unreal shades, similar to teddy bears.
Well, the last argument of fans of natural fur - its frost resistance, was destroyed by modern technologies. Today, the eco-seems can be worn most of the year, because they use the insulation, which does not significantly reduce the plasticity of products. In winter, it is warm and cozy, and in the offseason, it is enough to fade lining and wear a fur coat as a fur coat.
What awaits Ecomech in the future?
Definitely, this trend will develop. Today, more and more designers are talking about the recycling and waste-free production of the camp. From trimming materials make stylish accessories: sinks, shoes, bags, mittens and caps. Ecomech can be processed into the material, which is further used to insulate the building structures.
And, most importantly, the ethicity today is not a tribute to fashion, but a lifestyle. Nature protection for a modern woman is a normal natural attitude towards the environment. In the next 10 years, Ecomech will become everyday material that can satisfy any wishes: from the texture of fur to coloring and unusual combinations.
The conveyor is launched and possibly fur coats from animal fur soon we can see only in the picture. At the very least, most designers are about this and declare. And eco-friendly and safe materials will become a new milestone in fashion history.