For the creation of this collection of funds that attach unsurpassed radiance, P & G researchers inspired the properties of pearls. In natural pearls, a smooth surface and a multi-layered 3D structure, so that it gently shines from the inside. Scientists used the same principle of pearl radiance in new OLAY REGENERIST LUMINOUS. With them, the skin acquires a healthy tone and looks like never perfect. The formula of all means of the Luminous collection stimulates the production of collagen, thereby lining the surface of the skin and giving it a reflective effect.
Research staff P & G for the first time applied the foundations of the theory of cell bioenergy when creating skin care products after they found out that the energy exchange in the skin cells slows down during its dehydration. This is due to a number of reasons, both internal and external, among which are stress, poor nutrition and negative impact of UV rays. It turned out that the skin susceptible to age-related changes not only changes its texture and tone, but also worse than the effects of anti-aging ingredients contained in care products. This process can be called skin fading.
Dr. Frak Neouser (Frauke Neuser), Chief Scientific Specialist Olay: "We determined the relationship between skin dehydration and its tone. Low power benefits violates the natural process of decay melanin, which leads to hyperpigmentation. From this, the skin can fade, look uneven, tired and pale. "
To deal with skin fading, P & G created the OLAY REGENERIST LUMINOUS collection with the new Skin Energising Technology technology. This is a complex of ingredients for youth and freshness of the skin of a person working on a bioenergy level. In combination with tone activators, this technology helps to achieve rapid and noticeable improvements in the color of the skin and its tone.
• Niacinamide as part of OLAY REGENERIST LUMINOUS updates skin cells, gently exhausting its surface.
• Glycerin moisturizes the skin, leaving it incredibly smooth.
• Antioxidants, OLIVEM ™ emulsifier, green tea and vitamin E protect the outer layers of leather from the negative effects of free radicals that lead to a change in tone.
• Nag (N-acetyl glucosamine) levels the skin surface.
• PAL-KTTKS OLAY REGENERIST pentides increase the level of collagen in the skin and reduce the appearance of wrinkles, enhancing the reflective properties of the skin.
The OLAY REGENERIST LUMINOUS collection includes:
OLAY REGENERIST LUMINOUS - cream, improving skin tone with light and nutritious texture. The formula contains Skin Energising Technology technology, which provides long-term moisturizing and makes pigment stains less noticeable. The skin shines, becomes more even, acquires a healthy shade.
OLAY REGENERIST LUMINOUS - Dark Circle Corrector under the eyes of double action. Cream-gel 2-in-1 brightens the skin around the eyes and reduces the appearance of dark circles. The corrector regenerates the surface of the skin around the eyes, moisturizes and nourishes her, making a look younger.
OLAY REGENERIST LUMINOUS - serum with active ingredients, improving skin tone. Serum contains a new ingredient Undecilenoil phenylalanine, which whitens the skin, adjusts pigment stains and regulates the formation of melanin. Serum formula deep penetrates 10 layers of skin and nourishes them, increasing the speed of their update. The amount of pigment spots decreases, the skin looks smoother, young and well-groomed.
OLAY REGENERIST LUMINOUS - cream for radiance and protection of SPF 20 skin with a light and fast absorbent formula. It visually reduces the pigment spots, smoothing the skin, and gives it a more fresh tone. The cream restores the skin and protects against the appearance of pigment spots appearing under the influence of UV rays or as a result of age-related changes.
Results of scientific research and testing ** cream, which improves skin and serum tone, improving skin tone Olay Regenerist Luminous:
• 90% of women noted the visible result after three weeks of using the cream - 97% of them noted that the skin of the face became more moistened, and 85% - that the skin became more shining.
• 74% of women noted that serum made pigment stains less noticeable after 3 weeks of use, and 8 out of 10 women noticed that the skin tone improved.
• More than 60% of women are ready to abandon laser cosmetic procedures after using cream, and 88% of women who have tried serum are ready to postpone the hike to the beautician.
The new Olay Regenerist Luminous provides not only an instant result, but also the accumulative effect after several weeks of use.
• After the first use: Instant Moisturizing, Fresh Shining View.
• After 2 weeks: the skin visually becomes younger.
• After 8 weeks: Aligns the color of pigment stains, the skin shade is becoming heavier, the skin is smooth and smooth.
* EUROMONITOR INTERNATIONAL LIMITED BEAUTY & PERSONAL CARE 2013
** Test results with the participation of 41 women for three weeks, USA, July 2013
Photo provided by a press agency CBAGENCY