In general, being a positive character today is fashionable. And to get drunk, riding and hooligan - on the contrary. And if someone like Kate Moss or Britney Spears is involved in dark history with drugs or alcohol - this is no longer "Wow!", And "Ay-Yai-Yai". If the star, on the contrary, is actively multiplied and helps the poor, as, say, Angelina Jolie, - do you kind of worship and respect. The same story and ecology. Lover of natural fur coats and false eyelashes made of furs, whether they are at least three times Jennifer Lopez, now I will not wait for invitations to show fashionable clothes from Stella McCartney. Because the latter promotes exceptionally ethical (that is, not harming the environment) production. Hand in hand with Stella go Daryl Hannah, George Clooney, Cameron Diaz and another whole team of Hollywood bison. For them, the sprockets are stretching - those who only dream to conquer the hearts of millions and ordinary people who regularly read the tabloids. It turns out that with filing all the same celebrities, the ecology is in fashion, and irresponsible attitude towards nature, on the contrary, becomes antitrand. Moreover, wrestlers for the purity of the environment have not been contemptuously called "Greenpisovs" or "green". Sociologists have come up with a special term for them - "ECOSEXALS". That is, look at everyday life through the prism of ecology - it is now sexy. And at the peak of fashion.
The sample family
Today's ecases are no longer those "green", which sat down the pickets and pounced on the fans of the song coats in the 90s. They, on the contrary, completely peaceful and friendly people and contact their faith prefer not to aggressive performances, and their own good example. Classic case - history with the famous Avoska I 'M Not A Plastic Bag ("I am not a plastic bag") from the famous designer of Ani Hindmar bags. It was like this: Back in 2005, Hindmar met with David Robinson, an activist from the Environmental Organization WE ARE WHAT WE DO ("We are what we do"). Robinson told Anna that our society buys much more than it could consume, irrationally uses natural resources and lights the land in every way. One of the main enemies of the Environment in We Are What We Do Do Plastic Packages are considered: Going to landfills, they do not decompose, and our land with you slowly turns into one thick plastic layer. Anya penetrated the ideas of his new buddy, and they decided to act. The result of the collaboration of Hindmark and We Are What We Do has become a designer shopping bag for shopping with the testing inscription "I 'M NOT A Plastic Bag". According to the very creator itself, the campaign for products with such a bag allows you to abandon 9 polyethylene packages: all products are perfectly placed in a stylish loss. Ani's idea liked the audience even more than she expected: behind the fashionable bags of the queue lined up before the opening of the stores, the movie stars and show business began to appear with Avoski from Hindamch on the pages of tabloid, and especially conscious (or not wanting to lag from fashion? ) A resident of Hong Kong and arranged at all the scooling before the opening of the boutique Hindarkch: you wanted to have a cherished bag to everyone, and the number of instances was strictly limited.
You can argue for a long time that it is a splash of a sense of responsibility for the environment in the population or simply a thoughtless following trendy trends. But the main thing here is still not the reason, but a consequence: by his action (even if it was only PR) Anya Hindmark attracted the attention of the public to the problem of ecology. And even those who have acquired a bag only to keep up with fashion, will contribute to the preservation of the environment. Whatever the motives for the purchase of this lounge, the result is one: baguettes, yoghurts and cola owner I'm not a plastic bag will no longer be added to harmful plastic bags.
Ecocentricists
The story with I'm Not A Plastic Bag is just an example. One of the hundreds of others. And the morality here is the following: the unfounded promotion of environmental ideas in the masses, without notation and intimidation, only strengthens the positions of "green". Therefore, many organizations attract stars to their educational companies. Latest only and glad to try: someone to create a positive image in the media, someone - to keep up with fashion, someone from completely sincere motives. We have compiled a list of the most advanced in matters of stars. So far, the Western, not our celebrities dominate among them.
Alicia Silverstone
What cares for: For refusal to exploit animals by any ways. There is no meat, do not wear the skin and fur, do not use animals as a labor force ... Even the baking farms Alicia considers a terrible thing, so honey - also beyond its valuables.
Act: He learned to the vegetarian food of four ... Dogs living with her and her husband in an ecologically clean house in Los Angeles.
George Clooney
What cares for: For independence from oil and petroleum products. Exhaust gases produced by cars and aircraft make increasing harm to the environment. Therefore, Clooney has long moved to a car with an electric motor and actively delivers an example to others.
Deed : I agreed to shoot in the film "Siriana" just because the corruption of oil officials exposes in the picture.
Stella McCartney
What cares for: For the preservation of natural resources and rejection of harmful processes. All clothes from the collections of the House of Fashion Stella McCartney is made of plant origin on environmentally friendly production. A series of natural author's cosmetics Care by Stella McCartney beats sales records.
Act: I insisted that the London Boutique Stella McCartney worked on the alternative energy of wind turbines.
Daryl Hanna
What cares for: For boycotting of goods produced by non-ecological ways. And Daryl regularly posts the release of an online show on environmentally friendly products and the right way of life. In one of the latest gears, for example, she showed her car with a motor on vegetable oil.
Act: Preditally collects cotton, from which they subsequently produce environmentally friendly clothing.
Cameron Diaz
What cares for: for the ecological education of the population. Cameron not only leads a car with a hybrid engine and wears clothes from ethical grades, but also carries "green" ideas into the masses. Diaz has its own television show, where she travels to peace with friends and takes part in various kinds of environmental projects, and she also released a collection of handbags and accessories made from secondary raw materials.
Deed : Put a rigid condition to producers of the cartoon "Shrek": or they raise the issues of ecology in the fourth part of the net, or Cameron refuses to voice Princess Fione.
Susan Sarandon
What cares for: For active life position in everything. Susan is constantly taking part in rallies and pickets, openly opposes the war in Iraq, is engaged in charity and protects nature.
Act: In order to save water and preserve natural resources, the actress is washed only once a week, solely under the shower and not more than five minutes.
Pure thoughts
If you express the environmental ideas of today in a nutshell, the first of them will be "savings". To prevent global warming, an ecologically advanced public does not burn the light, saving the resources of energy substations in this way. To leave future generations a sufficient amount of fresh water - not in the bath half a day. In order not to marry in the garbage - refuses to mind thoughtless and meaningless shopping in favor of responsible consumption. The second word, exactly characterizing the "green" xxi century, "fanaticism". And this is not fanaticism Bridget Bardo with its endless performances in the protection of animals. And not educational initiatives in the spirit of Nikolai Drozdov. The fanaticism of today's ecodexuals is almost religious, sectarian insanity. Often, quite harmless, correct in general, ideas on the salvation of the planet Ecosexuals are adjusted to the absurdity.
Idea: Stop the consumer boom. A huge part of goods produced today does not reach the consumer: wholesale food batches, for example, expire rapidly, and they turn out to be in landfills. Moreover, these products are ejected not only supermarkets or restaurants: often, by biting in a huge shopping mall, we do not have time to eat everything that in a rush threw into the cart. Products are spoiled directly in the refrigerators, and in the end, non-ripped yogurts, sauces, cheeses and sausages are in the garbage containers. But not only money is spent on their production, but also natural resources. It turns out that wasted.
Decision: Environmental organizations offer responsibly to include shopping: to buy only those products that you really need, not to throw out good things (you can, in the end, you can give it to the needy, and the sandals with a torn strap to repair) and give preference to the right from the point of view of ecology (for example, goods from the secondary recycled raw materials made on the most environmentally friendly production). Compliance with all these common in general commandments will help to reduce the spending of natural resources in vain and will not encourage harmful production. And it will stop the increase in the number of garbage.
Absurd: In the States, the Friganov community appeared (from Free - "Free" and Vegan - "Strict Vegetarian"). Inspired by ideas about reducing consumer boom, they decided not to shop at all. And all that they need for life (and food including), find on the garbage. Curious at the same time that Frigans are most representatives of the middle class who have money on purchases. They just prefer not to spend them on moral and ethical considerations. Friganans have their own rules for the veneer: on what landfill to look for furniture for the house where you can get to household appliances and how to eat products from garbage containers (often shops or restaurants throw whole parties of food overdue for a day), write on special sites, For the updates of which they closely follow.
Idea: "I do not eat anyone." Vegetarianism in pure form is not really associated with environmental protection and the ozone layer directly. There is or not meat and livestock milk - the personal matter of everyone. In the end, pigs, cows and chickens are unlikely to survive as kinds if humanity ceases to need their meat, milk and eggs. Another thing is a sturgeon caviar, rare species of fish and reptiles and animals listed in the Red Book. By buying such food, we are not only keratoving our pride, but also encourage poaching and contribute to the disappearance of rare animal species. And this can lead to irreversible consequences. Remember "And broke the thunder" from Bradbury?
Decision: Stop playing in "richly" and content with small: in order to feel full and healthy, not necessarily every morning there is a sturgeon caviar with spoons. You can completely do zabachkova.
Absurd: Vegetarians with an active life position call themselves vegans and do not even accept honey: it is, they say, the product of animal exploitation. In addition to the abandon from food of animal origin, they actively protect the rights of four-legged and promote their ideas into the masses. All would be good if it were not for the dispute of some of their commandments. A call, for example, to feed babies with soy milk instead of the breast, has repeatedly led to very sad consequences.
Idea: Saving water and electricity. Daily residents of large cities are invested by tons of fresh water and spend a huge amount of electricity. Meanwhile, in the deserts of Africa ... In general, a modern person should think every time when it includes light in the room or opens a water tap.
Embodiment: It is more comfortable for this ecopraceal to adapt to economical to businesses: they know how to spend water and electricity to pay less on the meter. Everything is simple: leaving, clean the light, close the taps with water while cleaning the teeth, do not ride on the elevator from the second to the first floor and do not turn on the air conditioner when you can open the window.
Absurd: Many calls for savings understood literally and now demonstrate the wonders of leaning: there are once (and even less often) a week for two minutes exclusively under the shower and even in winter they drive their houses with solar panels. Among the desperate custodians of natural resources come across the stars: it is necessary to wash, for example, do not love Susan Sedonon, Giselle Bundchen and Julia Roberts.