It all started in the 40s of the last century. Pantene received his name thanks to Panthenol, or provitamin B5. Its properties, useful for hair and skin, opened Swiss scientists in the 40s during World War II, are in search of an effective fund for the treatment of wounds and burns.
Pantene, 1945
And in 1945, inspired by this discovery, scientists of the Swiss pharmaceutical company Hoffman-Larochhe created a new unique product - Pantene. In the 60s, the scientist Dr. Gustav Yerlemann (Gustav Erlemann), known as the "King of Vitamins," becomes a partner of Hoffman-Larochhe.
Pantene, 1960
Together they create 2 new collections of Pantene hair care products - for men and women. In the same period, Pantene goes to the American market.
Pantene, 1966
In 1973, Pantene Pro-V is experiencing redesign packaging. It was then that the legendary golden cover of a cylindrical shape appeared, which brand fans remember so far.
Pantene, 1970
In 1983, Pantene acquired Richardson Vicks first, and then, 2 years later, the brand was part of the Procter & Gamble portfolio.
Pantene, 1983
Since then, the world ascent of Pantene has begun, which has already come to the mass consumer market for the next year, becoming accessible to every woman. From large shopping centers, Pantene, also moved to pharmacies, supermarkets and small shops.
In 1986, Pantene presented improved formulas for its shampoos and air conditioners, reinforcing this event by launching an advertising campaign that has become the brand legendary. Slogan "Do not hate me only because I am beautiful" (Don't Hate Me Because I'm Beautiful) was used by a brand for several years, becoming one of the most successful advertising in the entire history.
In the 90s Pantene becomes one of the billion brands in the "Procter & Gamble" portfolio, remaining it to this day. In addition, the new product of the brand, shampoo and the Pantene's 2-in-1 rinsing balsam, has a stunning success.
Pantene, 1993
Scientific members of Labarantia Pantene are tirelessly working to create innovative products, leading time. So in 2010, Pantene Pro-V launched a new line of revolutionary products, which use the technology inspired by NASA studies. The ability to "look inside" the hair has become feasible thanks to the research using a high-power microscope, similar to that, which was used for research of soil samples on Mars. As a result, the Pantene Pro-V grocery portfolio was fully updated, as well as redesign and unification of all packages.
Pantene, 1997
In 2013, after many years of scientific research, Pantene presented the first anti-aging collection of hair care: Pantene Age Defy Expert Series, the face of which becomes the actress Courtney Coke. In addition, in June of the same year, Pantene ranked fourth among billion brands in P & G portfolio.
And today Pantene is synonymous with science and innovation in the field of beauty, a brand that has erected the science of hair to the cult.
Pantene, 2011
Founded in 1945, he passed a long way from a small local brand to the World Bestseller, who choose millions of women around the world.
Photo provided by a press agency CBAGENCY