The last ten years before the transition to the new millennium were issued saturated - not only for Russia, in which political, social and economic disasters took place, but also for the whole world. With the end of the history of the USSR, the "Cold War" was completed, which means that the "Prohibitory" was hung on the streets of St. Petersburg and other large cities in the form of Mawina's desired jeans, which people happily renamed Malvin, scary sneakers and sneakers and , of course, cherished sports costumes from the very bolon tissue. And while our compatriots got used to such an abundance and diversity, starting to know the taste of infinite consumption, the rest of the world gradually refused this paradigm. In favor of what?
The lineup
Passion for screaming luxury, dismissed wealth, to all exaggerated and hypertrophied, which seized the minds in the eighties, gradually began to plump. This is understandable: excessiveness in everything concerns the trendy sphere, sooner or later it was supposed to hate, and so it happened.
Of course, the ideals and standards of women's and male beauty still remained the same, but the chemical curling and very bright makeup gave way to naturalness. At the beginning of the nineties, the so-called top or supermodels acquired mad popularity. Of course, they existed before, but it was in the nineties of the mannequins that turned into stars of world values, celebrities that directly influence our idea of beautiful. Girls from the so-called big five were the most rich and popular girls from them - they achieved incredible, just phenomenal success (and at the same time phenomenal fees). Each still remains the personification of a dream woman, the style of that time icons. Of course, about Cindy Crawford, Naomi Campbell, Linde Evangelist, Christie Tarlington and Tatiana Pattz - They fisty decorated the cover of one of the leading glossy magazines, overnight becoming a global stars. Later, Claudia Schiffer joined them in the rank of "super". Static, with a drain chic hair, with accurate features of the face and the most legs "from the ears", with their own character, with their highlight and recognizable feature - the whole world knew them by name, and by the middle of the nineties they began to compete in their popularity and influence With the first Hollywood beauties. The profession of the model became the limit of the dreams of thousands of girls. Older girls tried to walk on their idols - they growed their hair, sat down on strict diets, studied the skill of makeup. Parents dreamed of the fate of the model for their children, remembering the canonical phrase of evangelists: "Less than ten thousand dollars a day I will not climb out of my bed."
The celebration of ideal femininity lasted, however, not so long, and by the end of the decade, humanity admitted and loved a completely different female appearance. British British Kate Moss affected this shift of tastes. She turned the fashion industry to the head on the head, bursting into the "big five" and deserving the title of supermodel, despite its "modest" data - a relatively low growth, in a boyish, an angular shape, inadequate features. But this allegedly neuructance and became a distinctive feature of Kate - exhausted, pale face, blond hair, eyelashes and eyebrows, tired, erased, as if yesterday's makeup, indifferent semi-coulting ... Moss was declared a new style icon, the muse of a set of designers and the personification of the so-called heroin chic . Of course, it was often only stylization, but at that time too many were familiar with the prohibited drugs and looked accordingly.
By the way, it was Moss that became one of the popularizers of minimalism. The favorite uniform model has become narrow simple jeans, white T-shirts, including "Alcoholic", sneakers or shoes. No accessories, catchy or bulky jewelry, no styling: Skach-backed in the tail or loose hair on the shoulders - that's all the hairstyle.
It was in the nineties who were risen and strengthened fashionable houses, confessing conciseness: takes the tops of Jil Sander, declares her Helmut Lang, brings minimalism to Unisex Calvin Klein. By the way, then there is also an interest in the andfinity, and the same Kate Moss with all his tartness - his first swallow. Ultrazhevacy gradually rents its position, but still remains influential.
Hollywood supplies idols along with the podium. At that time, the star of the mother of the mother today Leonardo di Caprio: then the young Leo is removed in the "Titanic" of James Cameron, and the picture opens him the road to world glory. Worldwide Girls (and boys, what to hide) wear t-shirts with prints from a catastrophe film: someone prefers the image of the ship, and someone - photos of lovers of the characters d'Caprio and Kate Winslet. In general, the last decade of the twentieth century gave us all those we recognize the main clarifiers of Hollywood Olympus today: Jennifer Aniston (and its legendary colleagues from the series "Friends"), Nicole Kidman, Julia Roberts and Mila Yovovich. All these actresses preferred pants to skirts, looked perfectly in jackets, successfully created images of relaxed "their girls" in dimensionless shirts and t-shirts with faded prints. The personification of the woman of that era on a par with Kate Moss and Cindy Crawford could become Demi Moore, or rather, her heroine from the film "Ghost". Classic short bob, high fit jeans, sweetheart shirt - What could be better? By the way, about shirts ...
Demi Moore became the personification of the era, playing in the painting "Ghost" with Patrick Swayze and Wuoo Goldberg
Music Box
The sexuality of supermodels and the elegant laconicity of Aniston or Moore have been crazy with millions, but they could hardly compete in the level of popularity with a simple guy from the town of Aberdeen, who changed not only the musical world, but also the world of fashion - and changed him forever. We are talking, of course, about Kurt Kobain, the creator and leader of the Nirvana group. He was called the voice of the generation X, and he was literally and figuratively. Kurt was so indifferent to the show business and the trendy world in particular, that, being a very very rich man, continued to wear his old torn jeans and an exterior checkered shirt. Ribs, trash, even dirt - recognizable distinguishing features of grunge style, which were not confused to inspire fashion designers. Woven Westoud, the English Queen of Punk and the famous fan of Cobein's creativity became a recognized couture of the new fashion subculture. However, his talent was recognized and inspired by him not only designers, but also models - for example, Black Panther Naomi Campbell, leaving the podium, was in a hurry to fit into something shapeless and torn. Her love for grunge noted Mark Jacobs, who invited Naomi to become his muse. Cobain himself, who committed suicide in 1994, did not show any interest to the influence that he had on the fashion-sphere, and until the end of his days appeared on stage in the faded T-shirts and visited pricks.
We can call the harsh men from Scooter and Prodigy groups less indifferent to their appearance. And if the first was still somehow kept in the framework of the decency, only sometimes sharing an eyebrow, then the second set into all the grave, having sneak-movement. Hair of all shades, wild styling, piercing, black nails, neon colors - Musicians showed us who is what is much.
There were more glamorous representatives of the pop scene. It was the era of Gerls and Boys-Beadov, in which all the teenagers of the world fell in love. Girls dreamed of concerts of guys from Backstreet Boys, sailing on stage in futuristic silver costumes, well, the guys looked at the brisk Spice Girls. The musical industry has his own "big five", and these girls were much closer to their fans than god-like models. Completely different by the type, they became an example for imitation. Someone who was like sports and comfort, focused on the styles of Sport and Scare, Raiva lovers preferred the images of Baby Spice, and Ginger answered feminine kits. All five cleverly wore sneakers and boots-boots on platforms causing mini and, of course, a leopard print, which became the main trend of time. Roberto Cavalli was brought him out of Roberto Cavalli, but exploited everything from Giannie Versace to Karl Lagerfeld. Naturally, the British singers could not stay aside.
Cobain and Nirvana, "Perchini" from Spice Girls and crazy guys from Prodigy became a bright example of how the musical world can form an idea of what is good, and what is bad, "more precisely, it is fashionable. For them, other representatives of the arts of art reached out - for example, already mentioned actors from the series "Friends". Their characters became exemplary representatives of the time, reflections of real people whose youth came to the nineties. The basis of all images, of course, was jeans - jackets, pants, overalls, skirts, in a word, everything you can imagine. The series was ten years old, and all the trends varying from the season for the season were visible on the screens of "Friends" fans.
Today, the subcultures of the nineties smoothly and naturally introduced into the modern industry. Cropped tops, prints on knitwear, denim pants and jackets, checkered shirts settled in the wardrobes of modern fashionistas. Star venders of "Lidh Times" - Rita Ora, Kara Delvin, Katty Perry - carry pants with low landing, dimensionless bombers, knitted hats and do not refuse themselves the pleasure of "walking" leopard things.
It seems that it was so recently - and now we already disassemble the last decade of the twentieth century as an era that influenced our life and on the fashion community in particular. Basic things, without which it is difficult to imagine our Sytitude Sickness with you, - the legacy of the Great Versace, Cavalli, Tom Ford and Alexander McQueen, who shook the industry. Their business continues today, and the further - the closer the podium and the end consumer, the more humble and clearer "high fashion".