"I believe that people themselves choose their own way in life. But pushing them to choose a different circumstance.
My mom once told me to go to learn to the hairdresser. She repeated: "Daughter, there is beautiful!" After school, I was afraid to even think about the profession of the hairdresser - it seemed to me that this was an inaccessible height. "
"On my happiness, I found the formation of a hairdresser in the USSR. I remember why it all started in the 80s, and I understand what we came to now.
Then there was nothing, literally night. I remember how in Belarus, we did self-defense varnishes for speeches. You take the rosin (this is a furnace glue, thick as a resin), crumble him finely, then fold in a bottle, raise the "spike" or "triple odd-colon." We overflow into the pulverizer and water the hairstyle. To wash off such a "varnish", it was necessary to spend not one hour ... Now there is everything - for every taste, type of hair and wallet. I'm sorry that many customers psychologically remained in the USSR, when nothing was. They refuse the benefits of the beauty industry, and in vain ... Science goes forward, you need to have time for her. "
Svetlana Bogdanova, together with the general director of Dikson Elena Akinshina and Financial Director Sergei Akinshin at the celebration of the 9th anniversary of Dikson.
"One of my life principles: learn, learn, learn. New knowledge - take, grab.
If not today, then tomorrow they will be useful.
Passivity is impossible in our profession. I can say the same
About customers: If you can get new knowledge, take them. It takes a very rumor when, for example, asked on master classes: "What is this haircut called?" The last years are not called ten haircuts ... This in the past was Kara, Babetta, Cascade ... And today - hundreds of variations of the same Kare, taking into account the individual characteristics of the client. "
"A good hairdresser is always a psychologist.
I believe that one of the main problems of modern women is dislike. They are ready to save the country, to build a career, raise children, but in this hurry forget that a woman is primarily a flower. Holy and cherish yourself. I always tell my customers that beauty begins with love for yourself. If a woman sits in a chair with the words "I'm old", then even the most tremendous hairstyle will not make it more beautiful, because internally she is convinced that old ... "
Svetlana Bogdanova created many different, brilliant collections. One of them is devoted to blondes.
"For the first time to participate in the competition I was suggested by my teacher Lena Bablushin:" You get, come on! .. "And I believed so that I agreed.
Later in my life there were many different contests and championships. It is difficult to say which victory was especially sweet. More importantly - Drive from creativity. Plus, any participation in the competition makes it even more to improve, move forward, not to give yourself an overlooking as a professional. So many memories ... I remember my performance in Austria in the nomination "Open Hair". I start making a hairstyle, and suddenly everyone runs down - with cameras, cameras ... What's the matter? It turns out that I so quickly and masterfully screwed the hair model on long studs that people were amazed by my technique and began to shoot. "
"With my own style, I endlessly experimented: there was red, and dark, and with long hair, and short.
I can't call the name of a person whose style admires me, but I can say about the phenomenon. This is aristocracy - when modest, strictly, but expensive. The woman can be a classic dress of neutral color, pearl thread, minimal makeup, but it looks at a million. Western aristocracy is an example of such an exquisite taste. In the Soviet cinema there are amazing images with an aristocratic tint. My favorite film is "Once again about love" with Doronina and Lazarev in high roles. Remember the scene, where the heroine goes in, it would seem like a simple dress and in white shoes on a high heel? .. But as a lot of femininity, naturalness, beauty! "
Svetlana is a valid judge of various championships and a lead teacher of Dikson master classes.
"A Russian woman is prone to excessiveness. It is sometimes too too much.
And it's not even not that for a long time there was nothing, but in the fact that in Moscow, as in any capital of the world, many girls who came to "fight for happiness". In the atmosphere of endless competition, women forget about moderation. They wear all the brightest and immediately, use as many decorations as possible, make a catchy, causing makeup to be noticeable. As a result, it turns out a comedy effect. Or another example: summer, heat, worker afternoon, and in Tverskaya go girls in podium sandals with rhinestones on a huge stilette. Such shoes are completely inappropriate. Near comfortable ballet shoes or shoes on a stable heel. One detail, but how the whole image is transformed! "
"More than nine years I taught at Dolores Academy. Recent years cooperate with Dikson as an art director.
Separately, I want to say about Elena and Sergey Akinshin, who are guided by the company. They know how to inspire. When people are able to sincerely rejoice in new projects, shooting, the fact that everything is beautiful, is a great help in the profession. We have already done a lot of art projects (one of them was published in the New Year's room of the Magazine "Atmosphere of Beauty". - Approx. Ed.), And there are new ideas and goals. Now we are planning to create a Dikson contest, which will not be just a hairdresser, but imijmeker. We think what nominations make, how to attract creative youth ... This will definitely be the event of a Russian scale. We have a team for this and the desire to make a contest for one hundred percent! "