Lisa McCormick, a co-owner of a dog club, explains: "We conducted a study that showed that the video viewing dogs helps them to cope with the excitement that the animal is experiencing, being at home alone. The TV relaxes them and entertains at the same time. " Transmissions broadcast on dog TV differ from those that are shown on conventional channels. The creative group of DOGTV spent four years on the development of programs that were tested on dogs. In addition, the study took part owners of animals, veterinarians and coaches. Studies revealed a set of scenes, script, color gamut and an angle of inclination of the camera, which most like dogs. Soundtracks and other sounds were tested. It turned out that the dogs do not taste sharp sounds (therefore, for example, they will not be shown to them), but the video creation from the life of other dogs, concerts of light music, dog run and even football matches they like them very much. In addition, there is no advertisement on the channel - due to the complete absence of the target audience. "Animals need visual and auditory stimulation throughout the day," says Vet Nicholas Dodman. "Such a channel will help millions of dogs that remain all the day, as well as their owners who cannot afford to take their pets with themselves or give them to the center for dogs."