This summer, Pantene Pro-V presents a new Pantene collection of merging with nature cleansing and nutrition that restores a combination-type hair balance.
Everyone loves the sun's rays and the heat they give. But for hair they can become a real nightmare, because the sunlight speeds up the formation of free radicals. Pantene Pro-V experts found that not only the skin, but the hair may relate to the combined type (be dry on some sections and fat on others).
Dr. Jeni Thomas (Jeni Thomas), Senior Researcher P & G, Member of the Pantene Pro-V Research Institute: "In the warm months on hair, it affects both environmental pollution and the combination of sweat and separation of the sebum of the head. Because of this, the hair becomes fat in the roots, losing the root volume, and dry on the tips. Modern technologies help to recognize those areas of hair that especially needs special care. "
A specially designed fusion system with nature Cleansing and powered by Pantene Pro-V contains antioxidant technology to combat hair damage caused by environmental influence, as well as a double-acting complex for deep cleaning of fat roots and feeding dry tips. It also protects hair from the harmful effects of oxidants, which becomes stronger under the action of UV rays. According to Dr. Jenia Thomas, this antioxidant technology, although it does not protect the hair from the ultraviolet completely, but allows you to significantly reduce the harm that it does hair. While this technology acts on the hair from the inside, the "smart" conditioning ingredients are distributed over the surface, protecting hair from damage along the entire length.
Scientists Pantene Pro-V turned to the useful properties of a grapefruit that feeds and at the same time refreshes. "Grapefruit is ideal for summer months, he is well known for its unsurpassed ability to give freshness, and also distinguished by the high content of nutrients, vitamins and antioxidants," says Dr. Thomas. Therefore, Pantene Pro-V included juicy grafruit extract into the formula of the means of his new collection merging with nature cleansing and nutrition.
To care for combination skin, multifunctional products are used that decisive several problems at the same time. The same approach works for hair. Double action system fusion with nature Cleansing and powered by Pantene Pro-V, preserving hair fresh and feeding them, consists of two main steps:
• Pantene shampoo merging with nature Cleansing and nutrition - a combination of the most advanced achievements of science and unique natural properties of grapefruit. He deeply cleanses the roots and nourishes dry tips, leaving the hair beautiful and clean along the entire length. "Shampoo formula recognizes radicals and eliminates hair from excessive fat on the roots, while moisturizing ingredients protect hair from dryness over the entire surface," explains Dr. Thomas.
• Balm-rinse fusion with nature Cleansing and nutrition deeply nourishes hair and contains protective components that prevent damage. Its formula includes the ingredient of histidine, which is contained in grapefruit. He gives hair to excellent protection, preventing them with literacy and caressing in sequencing tips. "The hair without surplus semum becomes cleaner and dense from the roots. The tips of the hair are becoming more elastic, since the nutrient ingredients smoothes them, eliminating dryness characteristic of the combined type of hair, "concludes Dr. Thomas.
Photo provided by a press agency CBAGENCY