Ksenia Kazakova owns beauty salon, which is located in one of the prestigious areas of Almaty. She has 22 employees in the state, and her studio of beauty and tanning provides more than sixty species of various services. Beauty salon brings stable and good income, but it was not always. With its advice, how to withdraw your business in the leaders, Ksenia Kazakov is ready to share with readers.
Seven strategic tasks for the development of beauty salons for beginners:
1. To analyze competitors and find out the most interesting b attractive advertising channels to attract customers.
2. Collect the prices of all competitors and make a price comparison, make the analysis of the most popular services from competitors, as well as make the missing list of popular proposals in your services.
3. To analyze the skills of working with customers, staff and understand the main mistakes.
4. Conduct training of administrators and masters on sales and service technologies.
5. Create high-level customer service standards and consolidate them in personnel skills.
6. Configure the client attraction system.
7. Increase revenue every month by 10-20% over the year.
The system of attracting customers in the cabin is a complex process that includes several mechanisms: this is the creation of a positive image of the salon itself (benevolent attitude to customers, encouragement, bonuses), which will help to establish the so-called "sarafined radio". It is also impossible to underestimate today the possibilities of social networks, for example, "Instagram". We invested a large budget in the promotion of the cabin in the form of billboards, radio, sponsorship in sports competitions, for example, such as Miss Bikini and Bodybuilding.
Ksenia Cossacks
Why doesn't your business bring income?
Each business owner may encounter problems, for example, no income. Why does it happen and what role can the beauty of the beauty of beauty play this? Several tips on what to pay your close attention.
1. Perhaps the problem is that administrators at the reception desk do not know how to apply to guests.
2. Administrators do not know how to bright and effectively present the services of your salon.
3. Administrators do not offer additional services, thereby not increasing the average check of the client.
4. Employees of the entire beauty salon have never passed service training and service for customers.
5. The cabin administrator at least once fell on theft of money. It happens that administrators ask the client to give a certain amount when ordering services. This money administrator does not spend at the ticket office for the service, but assigns himself, passing it along with the master with whom he is in collusion. This situation can bypass you by the fact that you will carry out mass checks with the help of secret buyers that you will not warn employees to clean the experiment.
6. A large problem may also be the fact that the client base is conducted only in the old magazine and in Excel tables on a laptop, in which everything is confused and nothing is clear. Thus, the accounting of customers and attracting repeated visits will never be implemented.
To increase business competitiveness and increase its income, every year we spend various sales and service training for administrators and masters of beauty salon.
Create and implement new service techniques and quality standards for the provision of services in the beauty salon.
Each time picking up staff for the beauty salon, we carry out the certification of new employees, we take them on the internship. For new employees, trainings are conducted on service standards, communications and training on the client service. Configure and implement detailed accounting of the client base.
We will add content to groups on social networks Weekly We invite potential customers. We arrange draws and contests monthly, as well as launch targeted advertising to attract visitors to the salon.
Every year we are developing more than 20 promotional proposals for an extended range of salon services.
"Every year we spend various sales and maintenance training for administrators and masters of beauty salon"
Photo: unsplash.com.
Observing all the above items, we were able to:
1. To significantly increase the revenue by the cabin.
2. Through "Instagram" from targeted advertising, we attracted more than 60% of customers who bought services with us and were listed in the client base.
3. We set up a client accounting system, and now the program itself automatically reminds customers that it is time to sign up for manicure a month after the procedure. You can also book time on services from a computer or from the phone, which greatly simplifies life and our customers, and administrators.
4. In the new customer service standards, administrators and masters are now offering additional services that can purchase a client. Thanks to this, the average client check increases.
5. From customers began to receive much more loyal and positive reviews about our new standards of work.
6. Due to the fact that the salon began to compete successfully, 2 "old", proven and high-quality masters with their client bases returned to it.
7. The scripts of receiving incoming and outgoing phone calls were developed and implemented, which gave conversion to the closing of 45% of the number of calls. The same simplest words: 5 customers from 10 immediately ordered and bought services. For comparison, earlier this indicator was one of ten.
8. Over the past few years, business processes management system in the beauty salon has been fully configured and debugged and debugged, which allowed me to reduce the time of staying in the cabin, doing current tasks, and focuses on the company's strategic goals.