The campaigns for the promotion of new aromas often attract to shooting in celebrity advertising: one model in a lush pink dress is spinning near the mirror, personifying the ideal of beauty, another actor rides on the highway on a high-speed car dressed in a classic suit. Gender division of fragrances is now going to the past - gender-fluid flavors come to shift.
What it is?
Gender-fluid perfumes are paired flavors, which contains the same ingredients in different concentrations. For example, in both bottles there is vanilla and juniper, only in the male version on the smell will be the first to be noticeable juniper, and in the women's version - Vanilla. This is a fundamentally new trend that differs from early paired and gender neutral flavors. If in the first formulations of the vials were similar to 30-40%, and the second intended a combination of neutral notes, now in the composition of the fragrance, bright perfume notes that will satisfy the taste of even the very sophisticated person.
Trend History
French perfumer Francis Kürkjyan thought about the idea of such a pair of fragrances, with which people would be able to "switch" between the floors. The idea of the perfume pushed the increasing interest of psychologists to gender fluid - a quick change by a man of models of behavior reflecting the features of female or male. In Europe, the adoption of non-traditional orientation has long come to normal, so everything - from the government to entrepreneurs - try to provide comfortable conditions to such people. At the heart of the ingredients created by Curkjyan 49, 6 of which make up the crown of the composition. In the male and female version, the various concentration of the same notes, which is why the balance towards one of the gender is shifted. Almost all fashion magazines wrote about this fashion trend, which will soon spread to other brands.
Typical women's flavors come out of fashion
Photo: Pixabay.com.
Why is it important
Another perfumer factor foam, co-founder of a French perfume brand, believes: "As for me, perfume should be sexually attractive, but it does not necessarily imply gender division - I am rather talking about the soul. The correct aroma is the same as proper clothes or makeup: you yourself decide who you want to be or feel today. This is an emotional choice. " It turns out that the cosmetic industry in the 21st century stands on the verge of psychology - each person explores itself, experimenting with the image and is looking for a comfortable condition for him. That is, the task of the perfume is not just to give the body a pleasant smell, but to become a way of self-expression, through which other people will be able to identify a particular person.
What do you think about gender-fluid perfumery? What do you think is the future of this trend?