On October 26, the presentation of the 59th International Creativity Festival "Cannes Lions" took place in the Moscow House of Cinema. The cinema house has not been collected in his walls of such a number of guests. The most different people, including managers, specialists in the field of advertising and PR, leaders of the largest advertising agencies and, of course, who are familiar to all the stars of show business are the leaders, and, of course, the MFC Lions official representative in Russia, Vladimir Evstafyev, Gymnast Layisan Urtyasheva, Anna Chapman, Igor and Vadim Vernika, actress Daria Subbotina, Restaurator Alexander Kuzmin, Head of the Department of Media and Advertising Government of Moscow - Vladimir Chernikov and many-many others.
The event opened the performance, the soundtrack of which was executed and specially created for the presentation by the accordionist-virtuoso - Vlad Skandaly, who appeared on the scene surrounded by girls - diva from the famous "Moulin Rouge". Then the leading evening, actor, an expert of advertising - Igor Vernik rose on the scene.
Vlad Scandaly. .
According to the celebration of the Moscow presentations of the festival, guests of the presentation were able to feel members of the real festival jury and choose the best Russian advertising from the Spectator Sympathy Sympathies contest. This year, the competition was attended by rollers of such advertising agencies as "sunrise", BBDO Russia Group, Ogilvy & Mother Russia and others. Representatives of the BBDO agency received a diploma of the 1st winner "Lion" and a prize, in the form of a wonderful soft toy From Oksana Yarmolnik, from the hands of Vladimir Vasilyevich Chernikov, Head of the Advertising Department and Media Government of Moscow. The 2nd Lyrette Lionca was the work of "WorldMusicmix", created by the creative team of the advertising directorial boutique "MFIVE", commissioned by Beeline.
After presenting the awards, Vladimir Vasilyevich Chernikov noted that the festival is a special cultural event for the city and plays an important role for the development of the entire advertising industry. The ideas of the festival, innovative solutions help develop young and talented professionals.
At the main show, a wide audience was first able to familiarize themselves with all the works of the winners of the Cannes Lviv-2012 in the categories of Film and Film Craft. The diversity of the subject pleasantly surprised: social orientation rollers, political, innovative, erotic, intellectual, funny, sad and simply unusually beautiful, ingeniously advertising a wide variety of goods and services around the world! The Russian viewer most of all came to the soul and seemed the most witty videos who won the honorable bronze in Cannes. The innovation of the current presentation was the demonstration of the works of the winners of the "Cannes Lviv" in the category PRINT on the screens of the cinema at home.
The festive evening of the presentation gradually turned into the night, and after the completion of the show, inspired by the audience could have been shared with each other about the global creative impressions until the morning.