The list of good deeds of the "Christmas caravan" will appear five points in the regions of Russia, where modern sports grounds will be opened on the territory of orphanages.
"Christmas caravan" Coca-Cola Russia this year celebrates its 15th anniversary - this large-scale project covers the whole country. Each year Coca-Cola employees Russia buy gifts themselves and come to pupils of supreme orphanages to give them a feeling of New Year's fairy tale, and help in further social and professional adaptation.
Partnership with Charitable Foundation Elena Isinbaeva fully corresponds to the philosophy of the "Christmas caravan". Coca-Cola Russia supports the best social initiatives in the hope that joint efforts will help young people find themselves in life and feel necessary. The main goal of the Elena Foundation is the effective and purposeful introduction of physical culture and sports into the lifestyle of children and adolescents from different layers of the population; Attracting children who came to the complex life situation, orphans.
Coca-Cola Russia and the Elena Ishinbayeva Foundation give sports grounds for the new year to children in five children's homes of Moscow, St. Petersburg, Novocherkassk, Upper Tagil and Volzhsky. Places will be built in 2016. Up to this point, the Elena Foundation built the platforms only on the territory of Volgograd, the hometown of Elena. Thanks to the participation of Coca-Cola, the Foundation enters the federal level.
In total, this year "Christmas caravan" will present gifts of more than 11,000 children and adolescents from supreme orphanages, rehabilitation centers and boarding schools in 73 cities of Russia. More than 2000 Coca-Cola volunteers. Russia will help children feel the atmosphere of this holiday in these winter days.
The main goal of the Foundation is the effective and purposeful introduction of physical culture and sports into the life of children and adolescents from different layers of the population; Attracting children who came to the complex life situation, orphans.
Main challenge: Formation of a healthy lifestyle of the younger generation through physical culture and sports and the creation of conditions for massive FKI.
Fund programs, within which projects are implemented:
- "Each child is worthy of a pedestal" - the program is aimed at creating conditions for massive sports of children who have fallen into a difficult life situation (orphans; children who have deviations in health; children from low-income families). As part of the program, sports holidays are held, sports facilities are being built and repaired.
- "The leader in sports is a leader in life" - the program is aimed at promoting sports as a lifestyle among student youth and adult population, projects are aimed at massibility, accessibility. The program hosts competitions, the construction of sports public facilities is underway.
- "Our support is their victory!" - The program is aimed at supporting young athletes who have already achieved certain sporting results and want to continue their development in sports.
Photo provided by a press agency CBAGENCY