When you read the biography of Kenzo Takada, the obvious similarity is thrilled in the eye, only on the Japanese manner. He was born in the province of Heath in a large family and grew surrounded by four sisters. So nothing surprising is that the boy began to be interested in fashion, no. But one thing flip glossy magazines, and quite another - to show perseverance in choosing a profession related to Fashion. Pupils in the Puritan traditions, parents categorically refused to give Takada to the school of the fashion designers, about which he was dreaming and where he did one of his older sisters. Here is the study of English literature - a more suitable lesson for the boy, they believed. But such a prospect was not like a young rustary. And Kenzo dared to go against the will of the parents - I took and escaped to Tokyo. It seemed to him that in the big city he would find his way into the world of high fashion.
As a result, he entered the Tokyo school of fashion designers Bunka Gakuen, becoming the first in her story a male student. How many ridicule and sophistication suffered there Takada, you can only guess. A decisive young man, what can you say! He graduated with brilliance this institution and decided that now his path lies in the main fashionable Mecca - Paris.
The first models of Kenzo. .
Fire in the jungle
Collecting some money, Kenzo went to conquer the French capital. Alas, rainbow dreams were very far from reality. Nobody famous for the Japanese, albeit great hopes, Paris met coldly. And without it, there was always fully wanting to pull out a happy ticket. Takada removes a room with a suitcase size and starts looking for a job by offering his sketches. He is already twenty-six years old, French vocabulary is limited to the Bonne Journee, Bonsoir and Merci duty officers, and no hope is not even planned. And nevertheless, he is not despair. Again and again offers models, arranges demonstrations of collections, trying to attract the attention of the public in the most unthinkable places, for example in a circus. And luck could not smile at this persistent samurai from fashion. His first serious show took place in April 1970 in the famous Gallery Vivien. Floral and floral ornaments, cage, strip, real rusty of paints, elements of traditional Japanese clothes - all this could not leave French mods indifferent. Paris finally surrendered. Kenzo shook! Soon he opened his first store called Jungle Jap. JAP is the abbreviated word "Japanese", well, and Jungle - and in Africa "Jungle." The name corresponded to the content, Kenzo arranged the Parisians a real "Fire in the jungle".
It will always be distinguished by passionate love for bright colors and floral ornaments. It will become a distinctive mark of the brand, its corporate style. Takada will strive to create clothes in which you can easily move, breathe, live. Actually, the philosophy of Couturier was concluded: "The body requires space - both in physical and in the spiritual sense."
In total, which created a bright fantasy of Takada, simply not to list. In the year Kenzo managed to issue five collections. And each became revelation. Perhaps in fashion history there is little such prolific designers. And what is characteristic, he never imagined anyone, Takada created his own.
Kenzo Takada in his first boutique Jungle Jap, 1970. .
Circles on the water
A separate chapter in Saga about Kenzo is dedicated to perfumery. For the Japanese with their attitude to the smells, it is incredibly important what a woman or a man uses. Therefore, the creation of your own perfume has become a very serious step for Takada. The "firstborn" was called CA Sent Beau and was born in 1987. The fragrance was concluded into a bottle, resembling a rolled floral petal. His composition turned out to be harmonious, as if perfect Japanese five-pointed tank, is not surprising that it is relevant and in demand now. This gentle spring bouquet of centers, roses, jasmine, irises and tubers - real femininity.
All its subsequent "tank" Kenzo made it with its inherent ease, as if all his life only perfume and was engaged. What are his spicy eastern Kenzo Jungle L'Elephant! Their commercial roller, where the incredible beauty of Asian with platinum hair walked around the desert in the company of gold elephants, in 1996 he was remembered for many.
In the same year, Kenzo and Perfumeumer Olivier Coveview have created the main perfume hit brand - pair flavors L'Eauuparkenzo.
"Water is colorless, but I wanted to fill it with paints," Takada said. He presented a fresh cocktail with chords of Japanese lemon Yuzu, lotus leaves and green peppers, and ladies - lotus bouquet, powdered with pink pepper. In 2003, L'Eauparkenzo "changed" into bottles, resembling ripples on the water.
Couturier Kenzo Takada was distinguished by the fact that he never imagined anyone. .
Kenzo Pour Homme is an eternal classic, which from fashion seems to never come out. One of the most distinctive aromas of the brand was also the first in the history of the "maritime" perfume for men. The breath of the sea, splashes, salty wind - all this is transmitted using a synthesized cab notch.
Many of the aromas released by Kenzo Takada were further reprinting, acquiring lighter and fresher sound, changed the design of the bottles, but the main thing that characterizes the perfume compositions remains the same. Easy, some special freshness, airiness, if you want, and Japanese sophistication are distinguished by Kenzo's aromas from all others. They like a breath of air after rain, separated by ozone, smells of wet greenery and colors.
Four forces
The relationship of nature and man that Kenzo Takada said so much and emphasized in his collections in every possible way, and in perfumery, it became a kind of philosophical stone for the Kenzoki cosmetic line. It appeared in 2001 due to the efforts of the LVMH Research Center, which, in fact, includes Kenzo, and Creative Director of Kenzo Parfums Patrick Gaggage. The imators and the fifteentist, famous for its incredibly emotional commercials and filming, it was Patrick who was engaged in the development of a new gamut of skin care. By the way, changing the design of vials of flavors Kenzo Pour Homme, Parfum d'ETE, both versions of L'Eauuparkenzo, Kenzopower, Kenzoamour, Tokyobykenzo, Flowertag - his hand. And the air Kenzoair Patrick created what is called, from and to - starting with the concept of the roller and ending with perfume! So, he had an idea to create such a package, which could not be better reflected in the brand philosophy so that the external was reflected inner. In this he saw Harmony. Without a doubt, the idea managed to realize five with a plus. Because even keeping a matte jar of cream from Kenzoki is nice. The pleasure should begin with the first touch, right?
According to the idea of the creators, Kenzoki is tools for skin care and body, which primarily improve our well-being and help to achieve inner harmony. All products are divided into four groups, according to four elements: fire, water, earth and air. And the basis of each of them is a carefully selected vegetable component. Ginger flowers, bamboo, white lotus and rice pairs are part of creams, tonic and serum.
The efforts of Kenzo Parfums on Red Square in 2003 "bloomed" two hundred fifty thousand paper poppies. Similar shares have passed in Paris, London, Milan, Vienna and Singapore. .
The fire. We are all familiar with ginger, but here about his colors are heard much less. Small buds of pink, lilac or red shades are assembled in a bit of spikelets. But the appearance, as you know, is deceptive, and this is not a very attractive plant in fact able to give energy in the literal sense of the word. Means are suitable for normal and combined skin.
Water. White lotus is the most mystical flower of the East, sensual and perfect. In the distant Chinese province Zhejiang, it is grown for Kenzo to get elixir from petals. After all, the fragility of the white lotus is hidden. This magic elixir in the composition of care is a kind of cocoon for skin, which protects it from the harmful effects of free radicals. Funds are suitable for all skin types.
Land. From the sprouts, aspiring in the sky, the elastic bamboo is obtained by vegetable water, which has excellent moisturizing properties. Means are suitable for normal and oily skin.
Air. Pairs of rice ... Yes, it sounds unusual, but thanks to them our skin is provided with all the necessary nutrients. Means are suitable for normal and dry skin.
No less attention than ingredients deserve Kenzoki textures. When you touch your fingers to a whipped cream with a restoring "Ice" face for Vital-Ice or reminiscent of a berry parf, the cooling gel for the body with bamboo extract, you have real sensual pleasure. And this is not an exaggeration. Even those a few minutes that you spend on myself every morning and every evening should please, and not turn into a routine. Kenzo Takada all his life sought to leave her, painting the world around him in bright colors. And it is not necessary to wear an orange dress for this, it is enough to live in harmony with you and be able to find a beautiful thing in the simplest things. This is happiness, according to the genius Takada.