In the main hall, the L'Oréal Corner was organized, dedicated to the program "Hairdressers against AIDS", where girls could make stacking or brazing a braid with a red strand, which symbolized participation in the World Day of Combating HIV / AIDS. Ten hairdressers of all brands involved in the program made styling more than a hundred visitors, by the end of the evening the hall was taken by beautiful hairstyles with red strands. The Milk Moscow stage was made by the stars of the stage, among which the vocal team of Jukebox TRIO could be seen, one of the best DJ DJ Feel DJs, the In2Nation group, etc., Alexandra Volgina spoke with a brief speech, opened his HIV positive status. Alexandra told that a healthy child is growing and that she herself plans to live for a very long time than the storm caused by Stool.
Maria Petukhova, director of training and artistic activities L'Oréal Professionnel and Elizabeth Schinkareva, PR Manager of Professional Product Divisions L'Oréal, told Maria Petukhov. The event, tickets for which are not received in free sale, is implemented only for the Dance4Life project activists, as well as partners participating in the fight against HIV / AIDS. More than 350 people became guests and participants of the Dance4Life party with the participation of L'Oréal.
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And in 2012, as part of the program's implementation, we helped two children's homes where kids live with HIV-positive status. Recall that in December 2011, L'Oréal and Charitable Foundation "Who, if not me?" Conducted a shares of collecting funds to help HIV-positive children. For a month we managed to collect 308 thousand 334 rubles 74 kopecks. For the assembled amount we managed to help two children at home:
- GUZ "Tula regional specialized child's house for children with organic lesion of the central nervous system with impaired psyche number 2";
- Gkuse Tver region Specialized home child "Teremok".
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Institutions were assisted in the form of acquiring toys, furniture, clothes, children's mixtures, medicines, diapers, as well as paying laboratory surveys.
This year, the campaign of funds will be held in two stages. At the first stage, from 1 to 15 December in 6 cities of Russia (Moscow, St. Petersburg, Rostov-on-Don, Krasnodar, Chelyabinsk, Ekaterinburg) will be collected funds in the beauty salons, partners of L'Oréal Professionnel brands, Matrix, Redken, Kérastase . Customers of 1100 beauty salons will be able to make donations and take part in the action. The second stage will be held in May 2013 and will be dedicated to the day of the memory of people who died from AIDS.