In the world of perfumery, where almost all today is put on commercial rails and subordinate to one big goal - to get a potential buyer, two enthusiasts and romance decided to go against the current and make something perfectly special. Fabris Penos and Eduard Roshi The fair amount of time worked in the Beauty industry, and in the same creative team of a successful perfume brand. At a certain point, both understood that the throat of the throat of boring business plans, the same type of advertising campaigns, endless marketing research and sales schedules. "Enough, rather, it's time to finally stay!" - Decided guys. After all, freedom, in their general opinion, is the main value in this life. She is too short to spend time on what you do not like much, even if it brings good income. It is only worth practicing what you really love. Only it gives the drive and a feeling of flight.
In a word, making sure that they have common views and desires, foam and roos in 2006 launched their own perfume brand called Le Labo. Fabris and Eduard attracted the work of eminent "noses" of modernity, giving them complete freedom and without limiting in the means. Rare happy occasion for perfume! The idea was to create not just commercially successful flavors, but such that a person could collect himself like a designer. These perfumes should "sit" on each client, like a suitted suit in the tailor according to individual standards. Actually, therefore, all the corners of the brand are so similar to the laboratory. The buyer here is offered to independently make a smell of three parts - concentrate, water and alcohol. Then such an author's fragrance packaged in a simple cardboard box, on which the author is written.
But these are not all surprises. Fabrice and Eduard distinguished themselves because they created flavors that are sold only in certain cities, and more anywhere. For example, it is possible to buy tuberose 40 from New York, Gaiac 10 - in Tokyo, Poivre 23 There is a chance to find in London, and for Aldehyde 44 you need to go to Dallas. And, apparently, the perfume dedicated to Moscow will soon appear. Recently, Fabris and Eduard visited the capital of our Motherland to open the Corner here. True, according to Russian laws, perfume "sacred" with mixing of different ingredients is impossible, so while we will simply get the "freshly prepared" perfumes.