For Chiara, which is one of the most incredible online phenomena in the field of fashion, such a partnership is the first experience of cooperation with Beauty brands.
Commenting on cooperation with Pantene, Chiara says: "Only knowing that my hair is in order, I feel really beautiful and strong. Pantene I discovered for myself still teenager. I was just fascinated by their luxurious advertising and beautiful photos in magazines! Today, for me, as for any girl, leading an active lifestyle, well-groomed hair is one of the important components of the style. I need to change the hairstyle several times a day to participate in photo shoots or events, so it is very important for me to properly care for hair, restore them after stress and damage so that they always remain healthy. "
Chiara Frances made an impressive way from a simple foster admirer to a person who determines what will wear the whole world. In 2009, when the world of online fashion was only born, she launched the Blondesalad.com website. Now it is a major fashion portal, which is visited daily millions of users around the world, and in instagram Chiara - more than 5.4 million subscribers.
Chiara is a subtle sense of style and flair for the hottest trends, it constantly cooperates with top designers, helping to create new collections as a creative director, and appears in the lists of the most influential people in the fashion world. Today Italian IT-Girl is the honorary guest of all Fashion shows, for which the place is always booked in the first row. She did not just make a name in the world of fashion and beauty, she herself - their embodiment. Chiara believes that her style and hairstyle is an opportunity to tell the world about himself something personal, express her character and mood.
"My life is radically changed. I started with a blog, who led, lying in the bedroom with a laptop, and today I make a few flights a week and constantly under the sight of the camera. Each of my Look is under the closer attention of the whole world, and, of course, this also applies to the hair. My image from my head to the feet should reflect the idea that is laid in it - today I am fun and energetic, tomorrow is sensual or emphasized serious. With healthy, beautiful hair you can be as you want. And I'm sure that every woman will agree with me. "
Invite Chiara to the team of Pantene beauty ambassadors, it became an innovative solution for the brand. Layal Ammar (Layal Ammar), Brand Director Pantene in Europe comments on this step: "We are pleased to announce the start of cooperation between the Digital Fashion World Icon and Brand for Hair Care No. 1 in the world! Chiara - the embodiment of the image of a modern strong woman who has high requests in everything, including in relation to hair care products. She constantly changes the styling for new instagram images, but her hair always look immaculately. How does she succeed? Chiara began to use Pantene while being a teenager, and since then he never failed her. We are pleased to combine our efforts to tell women of the whole world about Pantene collections. "
Photo provided by a press agency CBAGENCY