October 2020 ended with the closure of the international exhibition of perfumery and cosmetics intercharm. In the 27th time, the international forum of beauty creation professionals passed in our capital. The event was presented both large companies and individual masters of their case.
On October 31, visitors to the exhibition were able to prepare for Halloween, taking part in the master class at the hairdressing art "Halloween. The horror is beautiful, "which organized international Keune technologies. The master class was held by Alina Zavyalov, the Color-instructor of projects of the International Academy of Keune Design and Sergey Matrojekov - Fashion, Event & Sales - Expert Keune Russia Team. Stylist - imijmeker.
Another iconic event insert was summed up the results of the competition "Beauty 2020" team. The All-Russian online competition takes place annually at the InterCHARM exhibition for makeup artists, hairdressers and nail service masters, where the best specialists of the beauty industry can demonstrate their achievements and work. A professional jury from a large number of applicants who want to demonstrate their art chose the most. 150 people fought in the competition "Beauty 2020 team" for the title of the best hairdresser, Neil-Masters and Makeup artist.
The second day of the exhibition was marked by the final and awards ceremony of the winners of the Name Influence Awards by InterCharm 2020 award. Eleven nominations, fifteen finalists in each category, thirty-three winners, five owners of the main prize - the results of the three months of active work of the applicants and the Competition Commission. 116,000 voted chosen winners in the following nominations: Makeup Guru, an expert of perfect hair, beauty editor, beauty breakthrough 2020, a unique format, eco-trendsetter, an expert of perfect skin, a microfluhener, a proficient, favorite beauty business, a quarantine hero. As a result of the voting, 5 people became owners of the main prize of the Name Influence Awards by InterCharm 2020 award. They will go to Barcelona in 2021. There they are waiting for a visit to the world's largest exhibitions of cosmetic ingredients in-cosmetics global.
The business part of the exhibition included: the conference "Business Cases for the heads of beauty salons and clinics. Anti-crisis workshop ", forum about perfumery-cosmetic marketing" How to create a beauty brand ", round table" Market of professional cosmetics ". The subtlety of business, finance management, legal aspects and channels of promotion after a pandemic disclosed leading top managers of the industry within the framework of the past conference. Forum "How to create a beauty brand" attracted attention of more than 10 largest specialists of the cosmetic industry. At the round table, questions of the influence of COVID-19 were raised to the Russian market of beauty services. Another very important issue discussed at the round table was the prospects for the development of the industry within the framework of modern realities. The business program of public-current with an international expert on natural and organic cosmetics "Scents of natural cosmetics was completed - from words to business!"
The beauty industry directly faces the need for tight control of health and care for him, so together with Rospotrebnadzor, the "Clean result" program was organized at the exhibition. She allowed the InterCHARM 2020 exhibition safely, as well as successfully and great attention from the professional community.