In 2020, the color of the year chosen by the Color Institute, the classic blue turned out to be incredibly far-sighted. Announced a few weeks before discovering the first Flash of COVID-19, this shade is used for medical scrubs around the world. Knowing that lightning is unlikely to hit twice, in 2021 the team of forexistors of the American brand of paints chose two shades - Ultimate Gray and Illuminating - the second time for the twenty-year-old colors of the year. Pantone colors selection services used by fashion designers, graphic designers and interior designers are a resource for predicting a palette that may be popular among consumers.
Their choice of color of the year often causes controversy. This year, this combination is compared with the shades of light vests, road marking and "screaming painful urban melancholy, a brutal facade, a cold sun and cement." Vogue described it just as a "really strange" solution. The Color Institute calls its choice this year "Message of happiness, reinforced by the power of the Spirit." But the darker values of Ultimate Gray, the pale shade, which they compare with the "pebbles on the beach and natural elements", find it easy. Sports pants that we all put on every morning. The same days passing one to another.
The second choice of illuminating is a light yellow color, which is described as "bright and cheerful", "sparkling vigor" and "impregnated with solar energy". For the first time in more than a decade, the shade of yellow was chosen. In 2009, when they chose a warmer yellow color, Mimosa, they said that "no other color expresses hopes and confidence more than yellow." Perhaps a lot has changed in 10 years, but it seems that the interpretation of the yellow remained the same.
In a conversation with Vogue, Pantone tendency analysts explained that they chose two colors, because "it became obvious that there would never be one color that could have been expressed, - instead it was important to have two independent colors that could would get together. " Back in 2016, when they chose a shade of Rose Quartz, which became more famous as Millennial Pink, combined with a soft blue Serenity Double selection represented "well-being" and "Movement to gender equality and smoothness". The choice of color of the year is often a social statement - the climatic crisis has become an explicit point for the choice of Living Coral in 2019 and the shade of Greenery in 2017. In September of this year, the paint brand also released a bright shade of red period to get rid of the attempt to bypass the relationship of the menstruation.