The last few years of the house of fashion world name are increasingly focused on preferences of young people - generations Z. In Western society, the generation belongs to this generation, born from 1995 to 2010, we have postmillenia people of year 2000 and later. Now this particular group sets the "tone" of fashion and designers are well understood.
The new generation belongs to things much easier
Photo: unsplash.com.
Circuit of things
It is difficult to submit a modern young man without a fashionable mobile application. Special popularity is used for the photo exchange services. Now it is absolutely not necessary to buy one expensive thing and walk in it several seasons - subscribers need a variety, so the youth tries to buy or not too expensive thing from the mass market, or acquires a brand, but after a few photos in the same Hoody seals the thing on Thematic site, as a result, the clothes are not delayed in the wardrobe postmillenial for a long time.
They understand that the reaction is not always positive
Members of social networks love to look for beautiful photos of people who wear some brands and are born in the top places of the city, but comments under such posts are far from rainbow: probably there is no longer so much hatred and aggression, how many successful people are getting in the same instagram. Generation Z as no one understands it, so it tries not to annoy the web community of expensive brands in the photo.
they do not chase brands
Photo: unsplash.com.
They prefer to go their dear
If at the beginning of the zero we watched, what Paris Hilton walks, Olsen's sisters and immediately fled to a boutique to find a similar scarf or a bag, the modern generation is what it is convenient and suitable personally. They do not live in a spent scheme like Millenniyala, and prefer to search and create trends on their own, without looking around that imposes a media sphere.
New generation gives preference to little-known brands
Independence in the formation of style leads to the fact that youth willingly acquire things that cannot be found, let's say, in the nearby shopping center6 they use all the same social networks to buy the top that only one small online store. In such a situation, large brands are in constant voltage and convulsively create youth collections to be in trend, because in the era, when beauty bloggers dictate fashionable rules, relaxes to designers just once.
the more freedom and convenience, the better
Photo: unsplash.com.