The beauty industry, like the fashion world, is the sphere that is often changing, rejoicing us with new products, a variete of trends and trends. In this bright turmoil, we often miss significant, influential trends that will form our ideas about the right and effective care.
Before moving to the beauty liberation, I would like to say a few general words about how the industry has changed over the past few years. Consumers, that is, we, they became not simply constant to the compositions, but moved into the category of so-called skin intellectuals. We want to understand everything, understanding how one or another ingredient works, aware of what the algorithm of the actions of the beloved cream or serum works. Manufacturers responded to our request, becoming more responsible and open. Formulas and compositions are now written in detail and accessible, each wishes brand can arrange a tour to the factory, where its products are created. Times when we believed in the magic agent, passed: now the buyer clearly knows what she acquires. The popular popularity of "heavy suite" passed, on a shift of independent brands focused on the development of one, but a truly operating line.
Another important change was our environmental attitude. From consumers, the concern for the planet is expressed in the choice of reusable hygiene products (from toothbrushes to gaskets). As for the manufacturers, this year the cosmetic giants took the course to accurate water consumption and the so-called "zero" packaging of their products. This means that we should wait for the "dry" cosmetics boom, which does not require a cardboard or plastic "outfit" - solid perfumes, shampoos and massage tiles. In a word, the creators of goods for beauty and those who seek to her noticeably "matured".
Face and body
Multistage facial and body care goes into the past
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Rimniques of tubes, bubbles, jars and flashes, holding all the surfaces in the bathroom and on a bedside table ... Multistage facial and body care, including use of up to ten (!) Products for one approach, - until recently it was our beauty -Ronality and daily ritual, the rules and the foundations of which came to us from Asia. Well, today we officially declare "racking" and begin the revision of our stocks. The most influential trend in care is the so-called Skip Care (from the English verb to Skip - to jump, skip), allowing us to intentionally forget about some previously mentioned mandatory steps. The world returns to beauty minimalism, which is understandable and naturally. Work, house, family, hobby - in the conditions of total insoteism, the time becomes the main and most valuable our resource. The brands were often reacted to our needs, and now in the course of multifunctional means that much more than ordinary. So, we advise you to look at hybrid products like a moisturizing tonic, cleansing and matting gel and masks capable of working as an essence. Saving seconds, minutes and hours are obvious!
Another important trend relating to the care of the skin of the face and body is to shift the interests of consumers and, as a result, manufacturers with anti-aging products to pharmacy goods, capable of eliminating the root of the problem, and not its symptoms and consequences. So, the lotions against redness are not fighting with redness themselves, but try to deal with their cause, serums against acne work with the mechanism for the production of sebum, and not "dry" pimples, damaging the skin. The main "fighters" that will stand on the protection of our beauty - retinol, zinc, green tea and vitamin E. Look for funds with the most "medicinal" composition.
The most important tendency relating to the health of the skin is the study of its microbiome (that is, a living environment consisting of "good" and "bad" bacteria and their relationships and harmony). If the balance between "ours" and "yours" is saved, the problems of the epidermis can be forgotten. But, alas, polluted air, unbalanced nutrition, incessant stress make it impossible to exist this balance. Cosmetic giants are in a rush to help, creating funds with pro- and prebiotics in its composition. Working with the immunity of the skin, products with active substances (for example, yeast) will return health, and therefore beauty. Most likely, the most successful format for such funds will be ampoules and capsules, so look for them on store shelves. By the way, the ampural cosmetics is the most "live" and the most effective.
Finally, to facilitate your home care, while bringing it to the professional, salon, brand closely engaged in improving the devices and beauty gadgets. At the peak of popularity massage apparatus for face and body, spracks, dermatological rollers, as well as unique devices for scanning the skin and determine its weaknesses.
Makeup and hair
Now in the course negligence, minimum effort, the maximum of freedom and naturalness
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Leaving trends are changing with difficulty, but the trends from the decorative sphere are replaced by each other almost every season. And yet there are global tags that set the tone. Of course, the most influential direction here is all the same makeup without makeup, His Majesty Nyud. Moreover, the tones are becoming increasingly and more delicate, stop hiding the shortcomings, only slightly align the tone. This is due to the fact that in the world of beauty born and flourishes fashion for taking themselves as you are (finally!). The task of makeup in this case is the minimum correction and only. Fashion for ideal bows that flourishing on the pages of Instagram passed: now in the course negligence, minimum effort, maximum freedom and naturalness.
As for the hair, here, as in Makeup, the fashion reigns for everything natural. Only purple strands are distinguished, to acquire which they advise everyone from Mala to Velik. The trend is influenced by the complete abandonment of staining in favor of natural native shades. You need to thank for her age models that do not hide their gray, they are proud to be shape and wear it as a silver crown. To maintain beautiful overflows of shades, you can use special tinting products with purple or blue pigment, as well as seven permanent dyes, designed to give color depth and add glitter hair.
The beauty industry becomes the scope of responsibility and a sensitive response to the consumer request. At the same time, brands and buyers begin to work together, trying more careful and carefully treat nature and human body. Finally, the world of beauty finally admitted and responded by production to an indisputable fact: where health, beauty there. We can only enjoy and rejoice.