Ilya Lebityev: Food is live and not very

Anonim

Local fans of food programs are unlikely to be called the audience that Russian TV keeps on a hungry soldering. Culinary television products are offered quite a lot, and almost on each channel are trying to some extent to show their taste addiction. It turns out everyone in different ways. Someone is tasty, someone has so-so, but work on telecommunges does not stop, because food, as many confident, a win-win topic.

The creators of the program "Big Breakfast" decided to add strategic for local TV to the win-win. It turned out food under the sauce of jokes. It would be not very correct to call this approach: Ivan Urgant has long been preparing, without losing the opportunity to joke, but the strategy itself, according to which it is fried and soars for universal laughter, can hardly be considered ideal.

When a variety of experts say that food is very serious, they do not joke at all. In the same "luxury", with all the frivolous conversations in the studio, the cooking process itself can not be called comic. The lead there looks like a gentleman, very humbled cooking, and therefore all its television related foods are distinguished by enviable confidence. In the "big breakfast" there is no such thing. For cooking in the program, the attracted chef is replied, which, however, is given not very much attention. Well, of course, what is the chef there, if in the frame of Beauty Marina Kravtsa and her endowed with a sense of humor guests. Therefore, a joke for a joke, history for history, and that's all that is connected with some turkey, suddenly goes to the background. Strange for a culinary program. But it is quite logical for the program, where the main thing is a joke, and the leading is also not very interested in food.

However, for the leading culinary program of simple interest in food is not enough. Need a real obsession, without which all reasoning in the frame of appetizers, the main dishes and desserts will not look convincingly. Look at Sergey Malozov at the moment when he talks about grapes or chestnuts. Evaluate how Konstantin Ivlev argues about the taste of even simple dishes, remember Anna Semenovich in the "Baryshne and Culinary". It seems to be pop diva - absolutely not the audience, which can be allowed to the kitchen, but as the eyes of Anna's eyes glittered, especially when not the most dietary dishes were preparing!

In the best culinary programs, as a rule, do not laugh. Franvently smile, raw with enthusiastic compliments, die, but do not laugh. But if without a big rzhaki, it is impossible to do even the program about food, then it is better to joke even with a loaf on the stove. No matter how fun.

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