The times were passed when a personal brand was needed only to people known. Now, when everything is solved by media, a personal brand is needed by any specialist dealing with a wide audience: from a hairdresser and masts on a manicure to a product manager in B2B.
The audience believes a person more than the company. People willingly turn to the specialists who have recommended familiar, and do not mind to buy goods that have seen in Instagram from a popular blogger. Such personal recommendations cause confidence in people thanks to a sense of personal relationship with a person from whom they received a recommendation.
The era of people-brands, such as Steve Jobs, Mary Kay, Richard Branson, Este Lauder, Ilon Mask. We say "iPhone" and remember Steve Jobs, we buy cosmetics and read the name and surname of the famous businesswoman on the packaging.
First you create a brand, then the brand works for you. Someone is a long time looking for work, unsuccessfully empty resumes, and there are specialists who are specially discovering vacancies.
It is necessary to clearly know what your target audience is. If you decide that your audience is simply "men and women from 20 to 50 years old who have money," build a successful advertising campaign will not work. People want a blogger to appeal to them personally, and a specialist could solve this particular problem. Therefore, it is very important to learn your target audience and produce goods and content, contacting her personally. This requires serious marketing research, the work of brand managers and Internet marketers. But at first, it is possible to act in itself, leading a dialogue with their audience, sensitively responding to her needs.
What is needed to build a personal brand?
1) Know your strengths and weaknesses. For example, you are well versed in some kind of business, but not very attractive outwardly. So, it is necessary to focus on your knowledge, skills and skills, but less shipping the audience with your Self, passing the image and trying to improve the appearance.
2) Determine its values and vital philosophy. For example, you are vegan or feminist, or a supporter of natural parenthood - people who have specific views on life always attract more attention.
3) Create a good reputation. That is, the audience should know that you are not lying, and in general, consider you a good and decent person. But remember that now in society that the "black" for some can be "white" for others, and vice versa.
4) keep social networks, be active on the Internet. At the same time, your social networks should make a good impression about you as a specialist, therefore, smaller photos from alcoholic parties and meaningless reposts.
5) rotate in professional circles. The more you communicate with people of your profession, the more useful social connections, and customers will begin to recommend you on the "Sarafan Radio".
If you decide to build a personal brand, you have a lot of work, but it will pay off more than, because you are waiting for professional recognition, social success and a significant increase in income. The main thing is to take the case with full responsibility and not give up.